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Knowlton Nugget 71 - Box Bollen (E165)
Manage episode 433045134 series 2955946
Indhold leveret af Dan Knowlton, Lloyd Knowlton, Dan Knowlton, and Lloyd Knowlton. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dan Knowlton, Lloyd Knowlton, Dan Knowlton, and Lloyd Knowlton eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this Knowlton Nugget, Dan and Lloyd as they dive into the latest marketing trends. They talk about Box Bollon, a company making waves with its sports products.
You’ll hear how they gamified their product and partnered with celebrities like Tyson Fury and Khloe Kardashian to boost their success.
Dan and Lloyd discuss the effective use of low-production, user-generated content (UGC) and its authentic appeal. They debate the costs and benefits of celebrity endorsements and the importance of balancing UGC with high-production content.
Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt
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