EP002 | Punching Above Your Weight

Bulletproof Agency Network Podcast

www.bulletproofagencynetwork.com

@BulletproAgency

Bulletproof Agency proudly presents this podcast.

This episode delves into the underdog status of a small agency’s ability to attract, win and deliver for a big high-profile contract and the struggles that come with it.

Topics Covered

True stories from two strong successful female agency owners

Jo and Kelly talk about how they won prestigious high profile contracts when in the formative years of building their agencies. How they managed to overcome small agency perceptions and upset the odds

Themes examined include:

What objections clients raise about size and ability to service a contract, and how do you overcome them?

Differences between large and small clients, and is it dangerous or good strategy to aim for those larger wins

How hard is it to turn clients away when they aren't suitable for you

Once the big contract is won how do you then begin to look at servicing them

Tips for small and agile agencies who are capable of delivering strong work, but are struggling to get over the line with that first big win

Guest BIO's

Jo Leah

Former MD of Weber Shandwick MCR and Chair of English Regions & Wales for too many years to mention.

Twitter

@JoLeah1

Bio

Communications specialist who led awesome, award winning teams at Weber Shandwick for over two decades. Famous for pulling in Aldi Supermarkets and then helping grow the account for Weber in the USA and Australia.

Previous founder and owner of Lawson Leah Communications which grew with no outside investment, to win accounts like Domino’s Pizza and was sold to Weber in ‘97

Ranked as one of the UK’s top 100 Most Influential PR people, Jo was previously MD of Paragon Communications and did a stint as journalist for the Guardian Media Group in the days of note pads not iPads.

Unwavering work ethic, straight talker, clear thinker and someone who lives her business life with integrity, guts and heart.

Currently launching the Little big agency, building big reputations little by little.

Kelly White

Managing Director of multi-award winning Manchester based search marketing agency, Red Cow Media.

Twitter

@KellyLou21

Bio

Kelly's career in digital marketing has seen her work both in the UK and USA for some of the largest companies in the world, with clients including Etsy, Twitter and eBay.

She left a position as Head of Search Marketing for US based internet performance giant Dyn in 2013, where she was the youngest manager in the company, to return to the UK and start up Red Cow Media. Red Cow continues to go from strength to strength, having picked up a range of significant key clients including Bupa, Boohoo and Boy London with no external investment, no salespeople, and within a mere 3 and half years of trading. Independent client feedback for Red Cow consistently cites honesty, integrity and credibility as the main attributes associated with the company, which are prime characteristics on which Kelly has always placed importance.

Links

www.redcowmedia.co.uk

Presenter BIO

A journalist and broadcaster for nearly 30 years, Andy runs his own media consultancy in Manchester working with clients like Weber Shandwick, the NFU, and the Institute of Directors.

Andy started in print before 17 years as a BBC presenter & reporter, appearing on BBC Breakfast, Five Live & the Today programme. For five years Andy presented the award-winning BBC1 current affairs programme Inside Out, travelling across

Europe making documentaries on terrorism, the smuggling of illegal guns into the UK and the Manchester IRA bomb. He also made films with Sir Bobby Charlton, Yoko Ono, Lord Heseltine and Johnny Marr.

Find out more about Andy’s media consultancy: www.andyjohnson.tv

Thank you for attending and hope you enjoyed the show. Please subscribe to our podcast for more industry discussions with more fantastic guests.

Next Episode

In the next episode we will be broadcasting mid-flow in an exciting Kickstarter campaign for Liverpool augmented reality specialist; Draw & Code.

Hear from the team, from owners to developers about their journey through the process in making and eventually crowdfunding the excellent "Swapbots"

You can visit the Kickstarter page now, and maybe even help them reach their target a little quicker through - https://www.kickstarter.com/projects/swapbots/swapbots-the-augmented-reality-toy-and-video-game?ref=3vtwap