))
Unearthing Brand Truths—An Interview With Heather Ditch
Manage episode 277804246 series 2792454
Indhold leveret af Tony Gibbs. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Tony Gibbs eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
This week on BBB:
Native's impressively eloquent Heather Ditch joins me to talk about brand truths. We talk about:
- Beginning from a point of truth,
- The dangers of ignoring the truth,
- Addressing difficult truths,
- The value in being a smaller business,
- The promises we should make in advance of parties,
- How you can unearth your own truth,
- How to road-test the robustness of your own truth,
And lots more!
Show notes:
Michael Johnson—Branding In Five And A Half Steps
Where to find us:
Heather's Twitter
Heather's Sheffield Creative Guild profile
Tony's website
Learn about branding with The Brand Digest
21 episoder
Del
