Does Your Podcast Have an Enemy? (Insider 199)

Build A Big Podcast - The Marketing Podcast For Podcasters

Discover essential tips on growing your podcast, optimizing Spotify visibility, engaging your audience, and boosting monetization in this episode of Build a Big Podcast!

Big Ideas in this Episode

1. Personal Experience with NPR:

   • David Hooper shares his experience of doing a segment for a local NPR affiliate and being recognized, illustrating the power and reach of audio content

2. Targeted Promotion Strategies:

   • The importance of targeted promotion over mass "spamming"

3. How to Get More Podcast Subscribers:

   • Guiding listeners to specific platforms and increasing subscription rates for your podcast

4. Building Rapport with Guests:

   • Helping guests feel comfortable and how to build rapport to get better interviews

5. Combatting Red Light Syndrome)

   • Techniques to alleviate guest nervousness

6. Spotify Algorithm Optimization:

   • Tips on how to optimize content to take advantage of Spotify's algorithm, which prioritizes quality content and user engagement

7. Listener Support Platforms:

   • The importance of platforms like Buy Me a Coffee, Fanlist, and Patreon for building a community and involving listeners in your podcast

8. Parasocial Relationships in Podcasting:

   • How longer podcast episodes foster deeper connections and a sense of involvement among listeners

9. Creating Podcast Enemies for Engagement:

   • The concept of creating an "enemy" to solidify listener loyalty and engagement

Additional Information

• Subscribe to Build a Big Podcast
• See Big Podcast AMP for personalized podcast growth assistance

Episode Timestamps

• 05:41 "Better to target true believers"
• 07:42 Podcast listeners engage longer than YouTube viewers
• 11:43 Balance community involvement and business clarity in podcasts
• 13:33 Howard Stern faced many FCC complaints
• 17:53 Promote your podcast on Spotify for growth
• 19:27 Collaborate with peers to promote your podcast
• 24:39 Plosive tests and tongue twisters
• 26:31 Ask guests the same question each interview?!
• 29:21 Voice-to-text tool for better podcast marketing

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

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About this episode of Build a Big Podcast:​

This is the audio companion to Issue 199 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)