Authentic Branding - Aligning Your "What" With Your "Why" Brilliant Branding podcast

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Business Brilliant Branding Tungsten Branding

Indhold leveret af Brilliant Branding and Tungsten Branding. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Brilliant Branding and Tungsten Branding eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

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Authentic Branding - Aligning Your "What" with Your "Why"

6+ y ago 56:09

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MP3•Episode hjem

Indhold leveret af Brilliant Branding and Tungsten Branding. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Brilliant Branding and Tungsten Branding eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this age of "hop-on-the-band-wagon" branding, staying true to your core is more important than ever. But just what is your core? What is your why? The very reason for your company's existence? On today's show, we'll explore real world examples of how brands are connecting (and disconnecting) from their core value proposition, and how that improves or erodes trust. So before you go green, empower the world, and save the bees, dig deep and discover your true values, principles and beliefs. Your company mission and purpose are most powerful when backed by genuine, heartfelt conviction. It's all about alignment, congruency and authenticity - hallmarks of brilliant branding. It's about you do you. Join us as we discover how your company brand can shine all the brighter!

… continue reading

36 episoder

#Business #Brilliant Branding #Tungsten Branding

Artwork

Authentic Branding - Aligning Your "What" with Your "Why"

Brilliant Branding

20 subscribers

published 6+ y ago

Del

MP3•Episode hjem

Indhold leveret af Brilliant Branding and Tungsten Branding. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Brilliant Branding and Tungsten Branding eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this age of "hop-on-the-band-wagon" branding, staying true to your core is more important than ever. But just what is your core? What is your why? The very reason for your company's existence? On today's show, we'll explore real world examples of how brands are connecting (and disconnecting) from their core value proposition, and how that improves or erodes trust. So before you go green, empower the world, and save the bees, dig deep and discover your true values, principles and beliefs. Your company mission and purpose are most powerful when backed by genuine, heartfelt conviction. It's all about alignment, congruency and authenticity - hallmarks of brilliant branding. It's about you do you. Join us as we discover how your company brand can shine all the brighter!

… continue reading

36 episoder

#Business #Brilliant Branding #Tungsten Branding

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