It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Indhold leveret af Brilliance: Leadership Learning and GE Crotonville. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Brilliance: Leadership Learning and GE Crotonville eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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19: Creating Purpose-Driven Content, with Melanie Fawcett
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Manage episode 181456853 series 1265504
Indhold leveret af Brilliance: Leadership Learning and GE Crotonville. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Brilliance: Leadership Learning and GE Crotonville eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Anyone can produce content, but how do we produce content that matters? Focus on purpose! Melanie Fawcett, a creative director and storyteller, spent some time with us to discuss the era of "mobile thought leadership", how to connect with users who are at the point of choice, and shifting our perspective from "creating" per se to "documenting". One major takeaway we had: Vanity stats = numbers while engagement = people. Preach! You can connect with Melanie on Facebook under her name, Melanie Fawcett.
…
continue reading
44 episoder
MP3•Episode hjem
Manage episode 181456853 series 1265504
Indhold leveret af Brilliance: Leadership Learning and GE Crotonville. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Brilliance: Leadership Learning and GE Crotonville eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Anyone can produce content, but how do we produce content that matters? Focus on purpose! Melanie Fawcett, a creative director and storyteller, spent some time with us to discuss the era of "mobile thought leadership", how to connect with users who are at the point of choice, and shifting our perspective from "creating" per se to "documenting". One major takeaway we had: Vanity stats = numbers while engagement = people. Preach! You can connect with Melanie on Facebook under her name, Melanie Fawcett.
…
continue reading
44 episoder
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