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10 Ways to Suck at Conferences/Events, and How to Do Better
Manage episode 404045338 series 3555562
Indhold leveret af John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
On this episode, John and Mark share 10 ways to suck at conferences and events for professional services firms:
- Just show up
- Write a big check for a sponsorship and then send a couple people to “network”
- Don’t set goals
- Never try to speak or present at a conference
- Do zero pre-event outreach or post-event follow-up
- Never, ever research the event audience
- Don’t build anticipation with your network
- Don’t look up social posts from the event and engage
- Don’t leverage your marketing team at the office
- Don’t create any content from the event
From there, Mark dives into a framework for how to make the most out of conferences and events.
Connect with Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
Connect with John on LinkedIn: https://www.linkedin.com/in/johntyreman/
www.breakingbizdev.com
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