When the unexpected happens - is your brand strong enough to support you? w/ Hollie Elliott

Brand it! with Petchy

Hollie Elliott is a brand strategist and designer for 6 & 7 figure female entrepreneurs with 14 years industry experience. When she’s not working she’s spending time with her family and friends, walking her dog Lionel or baking cupcakes.

Hollie joins me today for a conversation I think is incredibly important: is your brand strong enough to support you when something unexpected happens? Life has a funny way of throwing us a curveball when we least expect it. At the time of recording this episode, we’re still not out of the Covid pandemic and times are still uncertain. A lot of people’s lives were turned upside down almost overnight back in March 2020, a lot of businesses were affected, and so I think we can all relate to today's topic in some way. But this is not an episode about how to respond to a pandemic, because let’s face it… unexpected things are likely to happen to us on an individual level too. It’s the nature of life: it’s unpredictable.

So what can you do, to ensure your brand is solid – even when the rug is pulled from under your feet?

Warning: In this episode, Hollie shares her personal experience of a loved one being diagnosed with incurable cancer. If that's likely to upset or trigger you, you might want to skip this one.

Shownotes

Connect with Hollie:

Website / Instagram / Freebie: 5 Questions to help shape your brand and business today, so it can look after you, tomorrow