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The building blocks of trust

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Manage episode 343818900 series 3261093
Indhold leveret af Petchy. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Petchy eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

What makes us trust a brand? I know, hard to put your finger on, isn’t it? It somehow feels so… subjective and intangible. Yet, trust is one of the key ingredients in building a successful brand. If people don’t trust you, they won’t buy from you. But how do you build that trust?

Last week I learned something that I wanted to share with you. I attended a business related conference, and one of the keynote speakers was Anita Krohn Traaseth, who is a brilliant and very well renowned Norwegian business executive, speaker, and author. Anita shared about a tangible way of determining your trustworthiness: the Trust Equation. It’s a tool that you can use when evaluating your strengths and weaknesses as you work to earn the trust of your people — whether it’s your employees, or your dream clients.

Links:

  continue reading

80 episoder

Artwork
iconDel
 
Manage episode 343818900 series 3261093
Indhold leveret af Petchy. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Petchy eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

What makes us trust a brand? I know, hard to put your finger on, isn’t it? It somehow feels so… subjective and intangible. Yet, trust is one of the key ingredients in building a successful brand. If people don’t trust you, they won’t buy from you. But how do you build that trust?

Last week I learned something that I wanted to share with you. I attended a business related conference, and one of the keynote speakers was Anita Krohn Traaseth, who is a brilliant and very well renowned Norwegian business executive, speaker, and author. Anita shared about a tangible way of determining your trustworthiness: the Trust Equation. It’s a tool that you can use when evaluating your strengths and weaknesses as you work to earn the trust of your people — whether it’s your employees, or your dream clients.

Links:

  continue reading

80 episoder

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