Understanding Dealership Financials

Beyond the Wrench

From valet to Dealership Academy Instructor at the National Automobile Dealers Association (NADA), Jim O'Donnell joins us to discuss financial management in a dealership. He highlights how 40-60% of gross profit comes from the fixed ops department, but it rarely gets the attention it deserves. Jim emphasizes the importance of focusing on fixed ops and offers tips for communicating financial information to the team.
View the video podcast on YouTube
About Our Guest:
Jim O'Donnell
Dealership Academy Instructor, National Automobile Dealers Association (NADA)
[e-mail]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[e-mail] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.
Connect with us on social:

• Facebook
• Instagram
• Twitter
• LinkedIn
• YouTube
• TikTok

Kapitler

1. Understanding Dealership Financials (00:00:00)

2. Jim’s Career (00:02:10)

3. Cost of Required Tools for Dealers (00:13:45)

4. NADA Academy & Course (00:20:03)

5. Communicating Financials (00:33:26)

6. Focusing on Fixed Ops (00:37:41)

7. Balancing Profit & Customer Care (00:53:44)