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Retail Media 101 with Publicis Commerce’s Margaux Logan
Manage episode 446392302 series 3510739
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We take a trip to the agency side of things this week, as Dave interviews Margaux Logan, SVP, Head of Omnichannel and Emerging Marketplaces at Publicis Commerce. Publicis Commerce is a “center of excellence” responsible for developing the commerce practices of client teams across the Publicis Groupe umbrella. Prior to joining Publicis, Margaux held senior brand management and marketing positions at Unilever and Amazon.
Margaux shares how her Theater degree helped to position her for a marketing career (4:43), an overview of Publicis Commerce (4:43), reflections on her time at Unilever (7:16), an overview of Publicis Commerce (12:46), the major differences between RMNs (19:30), and why content is still king, especially with the ways AI can now inform and enhance it (23:51).
Follow Publicis Commerce: https://www.linkedin.com/company/publiciscommerce/
Connect with Margaux: https://www.linkedin.com/in/margaux-logan/
Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"
Learn more about ItsRapid: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
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