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Indhold leveret af Matt Robison and Paul Hodes, Matt Robison, and Paul Hodes. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Matt Robison and Paul Hodes, Matt Robison, and Paul Hodes eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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War to Win Minds Ep.2: How to Jedi Mind Trick Voters Into Liking You

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Manage episode 437896284 series 2969869
Indhold leveret af Matt Robison and Paul Hodes, Matt Robison, and Paul Hodes. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Matt Robison and Paul Hodes, Matt Robison, and Paul Hodes eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Episode Two of The War to Win Minds: The Hidden Psychology of Political Persuasion. Matt Robison and Dr. Lauren Goldstein dive deep into the liking principle and break down campaign ads to show how politicians like Kamala Harris use similarities, compliments, attractiveness, and associations shape to change voters' minds and shape public opinion. Learn strategies used by campaigns to make their candidates more likable in ads from Barack Obama, Raphael Warnock, and Kamala Harris. 00:37 The Cartoon That Explains Opinion Formation 02:52 The Psychology Behind Likability 05:13 The Halo Effect and Attractiveness 08:53 Similarity and Its Challenges 13:39 The Power of Compliments 16:19 Association and Its Impact 19:21 Kamala Harris's Fearless Ad 24:57 Conclusion and Preview of Next Episode

  continue reading

692 episoder

Artwork
iconDel
 
Manage episode 437896284 series 2969869
Indhold leveret af Matt Robison and Paul Hodes, Matt Robison, and Paul Hodes. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Matt Robison and Paul Hodes, Matt Robison, and Paul Hodes eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Episode Two of The War to Win Minds: The Hidden Psychology of Political Persuasion. Matt Robison and Dr. Lauren Goldstein dive deep into the liking principle and break down campaign ads to show how politicians like Kamala Harris use similarities, compliments, attractiveness, and associations shape to change voters' minds and shape public opinion. Learn strategies used by campaigns to make their candidates more likable in ads from Barack Obama, Raphael Warnock, and Kamala Harris. 00:37 The Cartoon That Explains Opinion Formation 02:52 The Psychology Behind Likability 05:13 The Halo Effect and Attractiveness 08:53 Similarity and Its Challenges 13:39 The Power of Compliments 16:19 Association and Its Impact 19:21 Kamala Harris's Fearless Ad 24:57 Conclusion and Preview of Next Episode

  continue reading

692 episoder

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