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083. Is "Shop Local" a Good Marketing Tactic?
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Have you seen people say "shop local" before? Many people appeal to friends and family on social media to spend money at their establishments because they say it's better than spending money with large corporations. Is this a good marketing tactic?
Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.
Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.
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