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Multi-Channel Marketing Made Easy with AI with Michael Wood and Kate Conway
Manage episode 439463013 series 3426967
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Small business owners often juggle countless tasks, leaving marketing on the back burner. But what if there was a way to streamline marketing efforts and boost confidence?
Enter Constant Contact's latest innovation: the AI-powered Campaign Builder. This tool promises to revolutionize how small businesses approach marketing, addressing the challenges uncovered in the Spring 2024 Small Business Report.
"More than half of small businesses we polled — about 55% to 56% — told us that they have less than an hour a day to spend on marketing," reveals Michael Wood, Manager of North America External Communications at Constant Contact. This startling statistic underscores the need for efficient marketing solutions.
The episode dives into the research findings, exploring why small businesses struggle with marketing and how the new Campaign Builder can help. Kate Conway, Constant Contact’s Senior Product Marketing Manager, explains how the tool leverages AI and Constant Contact's decades of marketing expertise to create multi-channel campaigns tailored to specific business goals.
Tune in to gain insights into the current state of small business marketing and learn how AI-driven tools can save time, boost confidence, and improve overall marketing strategies.
Additional Resources:
Meet Today’s Guests: Kate Conway and Michael Wood of Constant Contact
🚀 What Kate does: She is the Senior Product Marketing Manager at Constant Contact.
💡 Key quote: "Campaign Builder was built really to address this need. It’s a goal-based tool that does all the heavy lifting for you."
👋 Where to find her: LinkedIn
📊 What Michael does: He is the Manager of North America External Communications at Constant Contact.
💡 Key quote: "Less than 20% of the small businesses we polled told us that they felt confident that they were using the right channels. So it's not just more is more. The channels that you use matter."
👋 Where to find him: LinkedIn
👋 Where to find Constant Contact: Website | LinkedIn | Facebook | Instagram | YouTube
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