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Reimagining Bank Marketing for a New Era

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Manage episode 419381906 series 2855065
Indhold leveret af Jim Marous and Evergreen Podcasts. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jim Marous and Evergreen Podcasts eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In today's episode of Banking Transformed, our guest is Nicole Zimmermann, founder and CEO of ZELOCIN & Partners, a marketing communications consultancy. Nicole will share her insights on how legacy banking organizations can best assess their current branding, marketplace messaging, and marketing execution to move from the past to the future.

She will also discuss the importance of leveraging customer data and analytics to provide personalized communication and experiences and the impact on long-term loyalty

Finally, Nicole shares her expert insights on assessing current marketing efforts, identifying areas for improvement, and implementing effective strategies to bridge the gap between the past and the future of banking.

  continue reading

338 episoder

Artwork
iconDel
 
Manage episode 419381906 series 2855065
Indhold leveret af Jim Marous and Evergreen Podcasts. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jim Marous and Evergreen Podcasts eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In today's episode of Banking Transformed, our guest is Nicole Zimmermann, founder and CEO of ZELOCIN & Partners, a marketing communications consultancy. Nicole will share her insights on how legacy banking organizations can best assess their current branding, marketplace messaging, and marketing execution to move from the past to the future.

She will also discuss the importance of leveraging customer data and analytics to provide personalized communication and experiences and the impact on long-term loyalty

Finally, Nicole shares her expert insights on assessing current marketing efforts, identifying areas for improvement, and implementing effective strategies to bridge the gap between the past and the future of banking.

  continue reading

338 episoder

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