How to Get Media Coverage: Gloria Chou’s Proven PR Strategy

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Watch Gloria’s free PR Secrets Masterclass: https://www.gloriachoupr.com/masterclass

Grab your Canva Press Kit Template here: https://www.kandccreative.com/offers/oSadswwp

🎙️ In this episode, we're diving deep into PR pitching strategies with Gloria Chou, a PR expert who's all about empowering small business owners to land media coverage without hiring an expensive agency. We discuss the CPR method, a proven framework for crafting pitches that grab attention, and share actionable tips on email tracking, following up with journalists, and how to position your business as an industry authority. Whether you're a service-based entrepreneur or a product owner, this interview is packed with golden nuggets that will help you boost your brand's visibility and credibility.

🔥 What You'll Learn:

~ How to use the CPR method to write compelling pitches

~ The importance of follow-ups and how to do them effectively

~ Tips for keeping your website and product pages media-ready

~ Why subject lines matter and how to craft ones that get opened

~ How to delegate pitching tasks without losing that personal touch

📌 Links Mentioned:

Watch Gloria's free PR Masterclass: https://gloriachoupr.com/masterclass

Grab your Canva Press Kit Template here: https://www.kandccreative.com/offers/oSadswwp

10 Easy Ideas to Get Your Small Business Featured In The Media For Free: https://learn.gloriachoupr.com/optin-10storyangles

Follow Gloria on Instagram: https://instagram.com/gloriachoupr

Link to Beth Nydick’s Podcast: https://youtu.be/0eieEbplxUI

If you're ready to take your PR game to the next level, this episode is for you. Don't forget to subscribe, leave a comment, and share with a friend who could use these tips!

Chapters:

00:00 - Introduction

03:05 - When to Start Thinking About PR

05:08 - Where to Look for PR Opportunities

07:31 - Write Your PR Pitch

09:02 - The CPR Framework Explained

11:59 - Stay Updated on Industry Trends

14:18 - Overcoming the Shyness of Self-Promotion

18:14 - Nurturing Relationships with Journalists

20:12 - DIY PR vs. Hiring a Professional

29:38 - Final Thoughts and Where to Learn More

#PRTips #SmallBusinessMarketing #Entrepreneurship #BrandVisibility #PitchingStrategies #KNCreative #PRMasterclass #GloriaChouPR

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