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Why do 40+ B2B SaaS Customers pay us $100K+ to fix their Usage-Based Pricing

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Manage episode 410010462 series 3414198
Indhold leveret af Upendra Varma. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Upendra Varma eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Griffin Parry, founder and CEO of Meter talks about how their usage-based pricing SaaS has acquired over 30-40 customers with ACV’s in the range of $100K.

Here are the talking points,

Meter's Mission:

  • Meter aids B2B software companies in deploying effective pricing strategies for growth.
  • Offers a pricing operations platform for companies utilizing usage-based pricing models.
  • Helps in distributing customer spend and usage data seamlessly across the organization.

Differentiation:

  • Complementary to subscription management platforms like Chargebee.
  • Provides necessary data integration and processing before billing systems.

Product Overview:

  • Offers a primary usage data tracking mechanism via API.
  • Assists scale-up companies in coping with increased complexity by ingesting data from existing sources.

Customer Base:

  • Focuses on scale-up companies facing growth challenges due to organizational pain points.
  • Targets finance personnel handling billing complexities in expanding businesses.

Metrics and Customer Profile:

  • Approximately 30-40 paying customers, with ARR ranging from $50 million to $200 million.
  • ARR exceeding $100K per customer, indicating critical business value.
  • Targets companies at Series B funding stage or beyond.

Pricing Model:

  • Utilizes usage-based pricing, charging based on data delivery and bill calculations.
  • Offers predictability with significant minimums and overage charges for exceeding allowances.

Growth and Sales Strategy:

  • Utilizes inbound, outbound, and partner channels for lead generation.
  • Engages in high-contact, value-added conversations to address customer skepticism.
  • Sales cycle typically spans six months, involving reassurance and guidance through complex transformations.

Zero to One Journey:

  • Founded by repeat founders with prior experience in cloud infrastructure and usage-based pricing.
  • Conducted extensive discovery conversations with potential customers before product development.
  • Collaborated with design partners to co-create the platform and validate its effectiveness.

Funding and Team Size:

  • Raised $31.5 million in external funding, leveraging favorable market conditions.
  • Currently employs a team of approximately 60 members.

Next Milestone:

  • Focuses on efficient and profitable growth, with a potential Series B funding round on the horizon.
  • Aims to achieve $100 million in ARR, fulfilling the vision of building a successful B2B software company.

  continue reading

67 episoder

Artwork
iconDel
 
Manage episode 410010462 series 3414198
Indhold leveret af Upendra Varma. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Upendra Varma eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Griffin Parry, founder and CEO of Meter talks about how their usage-based pricing SaaS has acquired over 30-40 customers with ACV’s in the range of $100K.

Here are the talking points,

Meter's Mission:

  • Meter aids B2B software companies in deploying effective pricing strategies for growth.
  • Offers a pricing operations platform for companies utilizing usage-based pricing models.
  • Helps in distributing customer spend and usage data seamlessly across the organization.

Differentiation:

  • Complementary to subscription management platforms like Chargebee.
  • Provides necessary data integration and processing before billing systems.

Product Overview:

  • Offers a primary usage data tracking mechanism via API.
  • Assists scale-up companies in coping with increased complexity by ingesting data from existing sources.

Customer Base:

  • Focuses on scale-up companies facing growth challenges due to organizational pain points.
  • Targets finance personnel handling billing complexities in expanding businesses.

Metrics and Customer Profile:

  • Approximately 30-40 paying customers, with ARR ranging from $50 million to $200 million.
  • ARR exceeding $100K per customer, indicating critical business value.
  • Targets companies at Series B funding stage or beyond.

Pricing Model:

  • Utilizes usage-based pricing, charging based on data delivery and bill calculations.
  • Offers predictability with significant minimums and overage charges for exceeding allowances.

Growth and Sales Strategy:

  • Utilizes inbound, outbound, and partner channels for lead generation.
  • Engages in high-contact, value-added conversations to address customer skepticism.
  • Sales cycle typically spans six months, involving reassurance and guidance through complex transformations.

Zero to One Journey:

  • Founded by repeat founders with prior experience in cloud infrastructure and usage-based pricing.
  • Conducted extensive discovery conversations with potential customers before product development.
  • Collaborated with design partners to co-create the platform and validate its effectiveness.

Funding and Team Size:

  • Raised $31.5 million in external funding, leveraging favorable market conditions.
  • Currently employs a team of approximately 60 members.

Next Milestone:

  • Focuses on efficient and profitable growth, with a potential Series B funding round on the horizon.
  • Aims to achieve $100 million in ARR, fulfilling the vision of building a successful B2B software company.

  continue reading

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