How The Dark Funnel And Dark Social Impact Your B2B Marketing B2B Nation podcast

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How the Dark Funnel and Dark Social Impact Your B2B Marketing

2+ y ago 25:39

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Indhold leveret af B2B Nation. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af B2B Nation eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of B2B Nation, we’re talking to Eric Dates, Director of Growth Marketing at Ncontracts, about how marketers can influence the dark funnel and dark social conversations, coming to grips with not being able to see and measure everything we do, the impact of LinkedIn on the B2B marketing community, and more.

Episode Guide

1:26: Messaging for complex topics in a world of text skimmers and soundbites.
3:18: The obstacles that the dark funnel and dark social create for buyers.
7:00: What have the last two years taught Eric about marketing?
11:30: Why Eric thinks B2B marketers and their community are the biggest advancement in marketing in the last 10 years.
14:45: Does martech give marketers more space to think creatively?
18:35: What gets Eric excited about the next two years?
22:28: What is Eric’s favorite tool?

Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/
Sign up for our newsletter: solutions.technologyadvice.com/subscribe/
Follow us: www.linkedin.com/showcase/technol…and-gen-insights

… continue reading

197 episoder

#Business #B2B Nation #Marketing

Artwork

How the Dark Funnel and Dark Social Impact Your B2B Marketing

11 subscribers

published 2+ y ago

Del

MP3•Episode hjem

Indhold leveret af B2B Nation. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af B2B Nation eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of B2B Nation, we’re talking to Eric Dates, Director of Growth Marketing at Ncontracts, about how marketers can influence the dark funnel and dark social conversations, coming to grips with not being able to see and measure everything we do, the impact of LinkedIn on the B2B marketing community, and more.

Episode Guide

1:26: Messaging for complex topics in a world of text skimmers and soundbites.
3:18: The obstacles that the dark funnel and dark social create for buyers.
7:00: What have the last two years taught Eric about marketing?
11:30: Why Eric thinks B2B marketers and their community are the biggest advancement in marketing in the last 10 years.
14:45: Does martech give marketers more space to think creatively?
18:35: What gets Eric excited about the next two years?
22:28: What is Eric’s favorite tool?

Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/
Sign up for our newsletter: solutions.technologyadvice.com/subscribe/
Follow us: www.linkedin.com/showcase/technol…and-gen-insights

… continue reading

197 episoder

#Business #B2B Nation #Marketing

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