#206: Drive | How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai

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11d ago 54:02

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This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transforming go-to-market strategies.

Kyle covers:

Why developing a provocative point of view is critical to differentiate your brand
How to build a content flywheel that aligns operations, drives consistency, and improves velocity.
Strategies to reduce “go-to-market bloat” and streamline processes for sustainable growth.

Timestamps

(00:00) - - Intro to Kyle
(06:03) - - Content is strategy, but most companies have bad content
(07:14) - - Force a choice, not a comparison
(10:16) - - Book recommendations for thinking about your company differently
(13:11) - - Identifying core problems and target audience
(16:30) - - What is GTM Bloat?
(20:34) - - Beat the friction out of your process
(22:38) - - How to create a demand flywheel
(29:11) - - Non-negotiable content types
(30:34) - - Real thoughts from real subject matter experts
(35:18) - - Harness the power of the internet
(37:11) - - Always-on ways to capture the demand you create
(40:29) - - Q&A

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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