#187: Growth | Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert

B2B Marketing with Dave Gerhardt

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3M ago 57:46

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In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals.

Dave and Sean cover:

How to build alignment between sales, marketing, and ops
Why early-stage companies must align operational complexity with their growth maturity
How continuous planning helps marketing and ops teams stay agile as business challenges come up

Timestamps

(00:00) - - Intro to Sean
(07:14) - - Going From Founder Led Sales to Having A Professional GTM
(09:55) - - How Ops Bridges Business Goals
(13:45) - - How To Align Sales, Marketing, and Operations
(17:54) - - Why You Need A Clear Marketing Strategy
(20:20) - - How To Build A Partnership Between Marketing and Operations
(26:44) - - Guidelines For Long Term vs Short Term Budgeting And Planning
(32:38) - - Marketing's Role At The Bottom Of The Funnel
(37:33) - - How To Get “Hand-raisers” For Your Product In The Customer Journey
(41:25) - - Do Engaged Accounts Measure The Success Of Marketing?
(43:15) - - Sean’s Podcast ROI
(45:31) - - AI Use Cases In Ops
(50:33) - - How To Hire A Good Ops Person
(54:01) - - Closing Remarks

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