#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack

B2B Marketing with Dave Gerhardt

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8M ago 50:07

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Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.

Emir and Dave cover:

How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage
Using custom reporting and attribution to make better B2B marketing decisions
Creating data-driven content with HockeyStack Labs to build trust and establish thought leadership

Timestamps

(00:00) - - Intro
(05:16) - - Early Days at HockeyStack: Outreach and Launch
(12:53) - - Scaling Content Distribution and Launching Podcasts
(14:18) - - Transitioning to Event and Field Marketing
(19:25) - - Transitioning from CMO to Media Company CEO
(26:39) - - How to Build Trust at Scale
(30:33) - - Content Marketing Benchmarks and Data
(33:17) - - Sample Sizes, Metrics, and Context in Research Reporting
(41:42) - - How to Actually Use Reporting Tools
(42:59) - - Creating Custom Reports and Templates
(45:39) - - Tracking Traditional Touch Points Digitally

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***

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#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies