#104 - User Research Incentives with Nick Baum of Tremendous

Awkward Silences

Incentives do more than just attract quality participants to your study. Ultimately, offering great incentives helps you collect great data.

But if logistics aren’t your thing, managing and distributing incentives can be a nightmare. Nick Baum founded Tremendous, the payouts management platform, to take the pain out of that process. He joined us to chat about how Tremendous makes researchers’ lives easier, tips for managing research incentives, and how to choose the right type and amount of incentive.

In this episode:

• How Tremendous helps UX researchers pay incentives simply
• In-person versus digital incentives
• How to choose the right amount of incentive
• Managing incentive budgets

Highlights:

• [1:14] Why Tremendous?
• [1:57] How Tremendous helps UX researchers
• [5:06] Let the UX researcher research and not deal with incentives
• [6:24] What do UX researchers need to understand about incentives?
• [8:55] Incentive options
• [10:07] Choosing the right level of the incentive
• [11:41] In-person versus digital incentive
• [16:22] Managing incentive budgets
• [17:43] International incentive challenges
• [20:57] How can you make the incentive appealing?
• [24:41] Why should you set up authentic expectations for participants about incentives?

Sources mentioned in the episode:

• The Ultimate Guide to User Research Incentives
• The User Research Incentive Calculator
• Recruit qualified participants with User Interviews

About our guest

Nick Baum is the Co-founder and CEO of Tremendous, a payouts platform enabling businesses to send money, pre-paid cards, and gift cards to people around the world. Before Tremendous, Nick was the Co-founder and CEO of GiftRocket and the Quantitative Equity Analyst of MDT Advisers.