Endearing Empathy with Azmina Poddar

Avantika Designeering Series

Storytelling is a great medium to convey the journey of a product to the user. If done right, it fosters an emotional connection between the user and the product. To achieve this outcome, the designers first need to understand the role of empathy in storytelling. But how can designers implement empathetic storytelling practices while interacting with the users to understand the problem on a deeper level for better user experience?To know more about this theme, in this episode, we interact with Azmina Poddar, Design Studio Head, APAC at Boston Consulting Group. She has over two decades of experience ranging from design consulting, design Strategy, and visual communication. She has held positions such as Director of Visual & Branding and Creative Head of several enterprising Design Studios. Let's know more about her journey and experiences in the latest episode of the "Avantika Designeering Series Podcast", "Endearing Empathy." You can connect with Azmina on Twitter @verylooni. Don't forget to subscribe to our show and share your comments on [e-mail]