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#15 Quickie Q&A: How to Host a Book Launch Party (Without the Stress) + Buzzworthy Book
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In this episode, we’re diving into the realities of hosting a book launch party. Spoiler alert: You don’t need a big, expensive event. I’ll walk you through simple strategies to make sure your book launch is a success—no matter where you hold it.
What you’ll learn in this episode:
- Why big, fancy parties are not necessary for a successful book launch
- How to make your event an ongoing marketing tool
- Simple ways to create signage and capture photos that boost your brand
- Key insights into the types of photos that help your book long-term
Timestamps:
- 0:00 – Intro: The Reality of Book Launch Parties
- 2:15 – Do You Really Need a Launch Party?
- 4:40 – The Book Launch Party Myth: Carrie Bradshaw vs. Reality
- 6:10 – Where Should You Host Your Book Launch?
- 7:55 – Why Signage is Critical (and How to Make it Affordable)
- 10:25 – Essential Photos You Need to Capture
- 12:50 – Hiring a Photographer? What to Tell Them
- 14:30 – Using Your iPhone for High-Quality Marketing Photos
- 16:05 – What Contextual Photos Can Do for Your Branding
- 18:20 – Behind-the-Scenes of a Successful Book Launch: Jessica Waite
- 21:00 – Buzzworthy Book Mention: On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good
- 23:15 – Wrapping Up: The Free Ultimate Author Event Checklist
📗Resources Mentioned:
🎁 Free Ultimate Author Event Checklist: https://LaneLit.com/checklist2
📅 Join my Author Branding & Bestseller School: https://LaneLit.com/bestseller
📌 Check out the Manuscript Academy: https://manuscriptacademy.com
📘On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to be Good - https://bookshop.org/a/55773/9780593243053
Got a question? Email me at Allison@LaneLit.com.
If you have any questions, email me at Allison@LaneLit.com
#BookLaunchTips #AuthorBranding #BestsellerMarketing #BuzzworthyBooks
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