Ep 477- How To Use Video On LinkedIn With Christopher Weiher

Author to Authority

Christopher Weiher is a veteran video producer with a rich background spanning over two decades in the industry, specializing in b2b animations, sales presentations, and commercials. His journey in video production began in film school, which eventually led him to establish his own video production company, Cleaver. Weiher's perspective on using video on LinkedIn is shaped by his belief in authenticity and passion. He advocates for individuals to share content that genuinely matters to them, whether it's business-related or personal, as this authenticity can attract and engage a target audience. Weiher also underscores the significance of embracing imperfections in videos, viewing them as a means to humanize content and foster deeper connections with viewers. His experiences in the field and active engagement on LinkedIn have reinforced his belief in the transformative power of video content in enhancing one's LinkedIn presence and business growth.

Episode Outline:
(00:01:53) Leveraging LinkedIn's Organic Reach with Videos

(00:08:59) Building Trust Through Genuine Video Content

(00:13:47) The Power of Consistent and Quality Content

(00:13:55) The Evolution of Content Quality through Consistency

(00:22:49) Structuring Videos with Post-it Notes and Bullet
Points

(00:28:02) Embracing Imperfections: The Power of Authenticity in
Video

Bio:
Chris Weiher is a video producer with over 20 years of experience in the industry. Chris’s company, CLEAVER Creative has created B2B animations, sales presentations, and commercials seen by millions and now works with business owners to help them create their own videos and he only cares about results.

https://www.linkedin.com/in/chrisweiher

Connect or follow Chris on LinkedIn for weekly tips on how to use video for your business!