AfCFTA Series EP1: Advocating AfCFTA through Sports, Integrating the Continent

ASU Sports Business Podcast

In collaboration with the African Trade Policy Centre (ATPC) of the United Nations Economic Commission for Africa (UNECA)we look at ‘How sport can support the inclusive implementation of the AfCFTA’. The African Continental Free Trade Area is the largest single market in the world comprising of 54 member nations as Africa looks to continue its economic growth.

In the first Podcast of the series, we will take a look at how Qatar have used Sports Advocacy to grow their nations and see how the members nations of the AfCFTA can learn from this, if at all possible.

We also examine the importance of Infrastructure, Major Events and the importance of an 'Innovation Hub' to collaborate and accelerate matters for the AfCFTA.

Our guests have a vast knowledge of both Qatar and Africa, having worked in both continents over the years.

1st Half: Interview with David Luke

2nd Half: Group discussion with Daniel Kelly & Gerard Akindes

Podcast Guests:

David Luke - Coordinator of the ATPC at UNECA & Director at the Commission

Dr Daniel Kelly - Academic Director, New York University

Dr Gerard Akindes - Adjunct faculty at the University of Salford-Manchester and at North Western University

Gabriel Ajala (host) - Founder, Africa Sports Unified