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Social media and its role in crisis management
Manage episode 157556010 series 1225496
Indhold leveret af Aarhus School of Business, Aarhus University and Peder Lodberg Grønfeldt. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Aarhus School of Business, Aarhus University and Peder Lodberg Grønfeldt eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Crisis management guru, Professor Timothy Coombs from Eastern Illinois University, shares his thoughts on how social media, i.e. Facebook, Twitter, Blogs, etc. impact crisis management. He delves into how the ubiquitous interconnectivity can be used when dealing with rumors, complaints and challenges and expresses his thoughts on how an online strategy should be aligned to augment traditional crisis management techniques.
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