#245: Kate Schroeder & Thayer Bray (Kate Schroeder Ceramics) (pt. 2 of 2)

Arts Entrepreneurship Podcast: Making Art Work

This week on the podcast is part two of our interview with Kate Schroeder and her husband Thayer Bray. Kate is the artist behind Kate Schroeder Ceramics, whose works are in collections around the globe. Before becoming a full-time artist, she spent nearly a decade as an educator, and spent several years working in non-profits. She also managed Accessible Arts, a not-for-profit arts organization which specialized in teaching art to people with disabilities. Thayer is a printmaker with experience as a shop assistant at the Lawrence Lithography Workshop, a gallery assistant at Crane Yard Clay, and teaches bookbinding, papermaking, and lithography workshops. Thayer also helps with many aspects of the ceramics business. Join us as we touch upon a wide variety of entrepreneurial activities in this interview.
Join us as we engage with Kate Schrader and Thayer Bray, who transformed Kate's love for art into a thriving enterprise, Kate Schrader Ceramics. We traverse their journey from selling directly to customers to expanding into B2B selling, and discuss how Kate's lively personality has contributed to their successful navigation through the art entrepreneurship landscape.
Learn about the challenges of selling art online, the complexities of mission-driven and product-driven businesses, and how setting up a retirement plan can ease tax burdens and aid in future planning.
Finally, Kate and Thayer share their top advice and lessons learned on making art more accessible and reaching a wider audience, and more. They emphasize the importance of starting with online selling, being unafraid to ask questions, and offering lower threshold educational experiences. Tune in and get inspired to explore your artistic passions!

Kapitler

1. Artbystudentscom (00:00:00)

2. Artistic Profits and Future Planning Strategies (00:15:14)

3. SEP vs. S-Corp (00:21:10)

4. Advice for Arts Entrepreneurs (00:25:06)