316. Mural Festivals, Infinity Stickers, and Combining Passion + Business with Gretchen Leggitt

Artist Academy

This week’s episode features multi-passionate business owner and creator Gretchen Leggitt. This woman has my heart with her multifaceted pursuits in business. I really enjoy talking with muralists, but give me a muralist with a thriving side business on top of it and I can feel the excitement bubbling within my brain.

You know how when you paint a mural with dimensions that are much, much longer than it is tall, how annoying it is to film or photograph vertically. Taking a horizontal image and making it look cute on reels, which is a very tall, thin way of creating video… it’s less than ideal.

However, Gretchen had the idea of taking her horizontal mural and making a sticker out of it to wrap around reusable water bottles.

That idea grew into a full-blown business with entirely new manufacturing, shipping, and marketing components to make up what is now Hydrascape Stickers. This business now gives Gretchen passive income and, in turn, extra time to spend having fun with her outdoor adventures and community-based artistic endeavors. Let me know what you think of this week’s episode with Gretchen Leggitt.
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