))
Wimp Junction │ Jennica Dixon
Manage episode 410785691 series 3440724
Indhold leveret af Membrain. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Membrain eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
"The book that took four years of writing, four decades of entrepreneurship, and a thousand espressos to make."
Have you ever stood at the crossroads of a crucial sales negotiation, teetering between playing by the buyer's rules and drawing your own line in the sand? Jenica Dixon from Slattery Sales Group joins us to navigate this treacherous terrain, sharing her expertise on 'Wimp Junction' from their book that shakes up the B2B sales playbook. It's a candid look at the power dynamics that unfold during sales negotiations and a masterclass in maintaining leverage to secure not just a deal, but the right deal. Jenica's insights reveal the intricate dance between buyers trained to guard their interests and sellers striving for the courage to preserve value and margins in the high-stakes world of complex sales.
98 episoder
Del
