June bicycle business data, Trek Bike's D2C shift, and how AI will affect bike shops in the future

Around the Workstand

Welcome Around the Workstand!
Summit - we met as a team recently

• Big characters. Great culture.
• Aligned behind our purpose
• Awesome leadership team

Industry talk

• Trek D2C announcement
  • Expected evolution
  • Seems to be a relatively well thought out program
  • Unknown impact
  • Playbook - Have a great digital strategy
    • More important than ever
    • We’ve got you covered on technology and marketing
• June online results
  • Platform flat overall
    • Driven by Google advertisers and bike sales
  • Typical dealer down 8%
  • Site visits see continued growth over 2023 but slowing
  • Order volume remains down 13%
  • Offset by - Average order value up 16% compared to 2023
  • As expected strongest click and collect performance
    • 41% of orders
    • Roughly at 2019 levels
    • Down from COVID highs of 60%
    • Sign that the typical dealers are getting store traffic from orders
• Collision conference in CO
  • AI was everywhere
  • Clearly going to be impactful on business
  • Zero click search one of first areas of impact

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Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
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If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...