3 Amazon PPC Basics Every Beginner Should Know 2023

Amazon FBA with Ngoc Truong

Amazon FBA with Ngoc Truong

32:08

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for 2 år siden 17:01

M4A•Episode hjem

Amazon PPC Structure and Important Settings at the 3 Levels:

3 Tiers of Amazon PPC
Portfolio and how it works
Portfolio Budget Cap
Important Campaign Settings
Important Ad Group Settings
Portfolio view on Amazon Campaign Manager
How to set Budget Cap for a Portfolio?
Campaign view on Amazon Campaign Manager
Campaign Settings on Campaign Manager
Ad Group view on Campaign Manager
Negative targeting for Ad Group level
Recap

Watch on Youtube: @NgocTruongfba

Connect with me on Facebook: @NgocTruongPPC

Connect with me on LinkedIn: @NgocTruong215

Connect with me on TikTok: @NgocTruongfba

28 episoder

#Business #Ngoc Truong

3 Amazon PPC Basics Every Beginner Should Know 2023

published for 2 år siden

Del

M4A•Episode hjem

Amazon PPC Structure and Important Settings at the 3 Levels:

3 Tiers of Amazon PPC
Portfolio and how it works
Portfolio Budget Cap
Important Campaign Settings
Important Ad Group Settings
Portfolio view on Amazon Campaign Manager
How to set Budget Cap for a Portfolio?
Campaign view on Amazon Campaign Manager
Campaign Settings on Campaign Manager
Ad Group view on Campaign Manager
Negative targeting for Ad Group level
Recap

Watch on Youtube: @NgocTruongfba

Connect with me on Facebook: @NgocTruongPPC

Connect with me on LinkedIn: @NgocTruong215

Connect with me on TikTok: @NgocTruongfba

28 episoder

#Business #Ngoc Truong

Alle episoder

Amazon FBA with Ngoc Truong

1
28. How I Used AI to Win Back Buy Box 2:11

for 34 weeks siden2:11

2:11

In this episode, I'll share with you quickly of how I won back my Buy Box from no one else but Amazon. Stay tuned! - Check out my new book of how to build a best-seller listing on Amazon from day one: ⁠⁠⁠https://zerotobestseller.com/waitlist/⁠⁠⁠ - Watch the episode on Youtube: AmazonFBA with Ngoc Truong. 👉 Connect with me on Facebook @NgocTruongPPC 👉 Connect with me on LinkedIn: @ngoctruong215/ 👉 Connect with me on TikTok: @ngoctruongfba…

Amazon FBA with Ngoc Truong

1
27. Five Things I've Done To Protect Profitability 25:28

for 38 weeks siden25:28

25:28

2024 has not been an easy year for Amazon FBA sellers, especially with the rising fees imposed by Amazon. Selling on Amazon is not cheap, but everything has its price. In this episode, I'm sharing with you five key things I've done to maintain and even increase the net profit margins for my products. - Check out my book: ⁠⁠https://zerotobestseller.com/waitlist/⁠⁠ - Watch the episode on Youtube: AmazonFBA with Ngoc Truong. 👉 Connect with me on Facebook @NgocTruongPPC 👉 Connect with me on LinkedIn: @ngoctruong215/ 👉 Connect with me on TikTok: @ngoctruongfba…

Amazon FBA with Ngoc Truong

1
26. Steal Sales From Top Brands By Amazon PPC 4:09

for 45 weeks siden4:09

4:09

Sponsored Product targeting or ASIN targeting campaigns have still been some of the most effective Amazon PPC campaigns for years, and 2024 is no exception. Let's find out what features in product targeting campaign you can utilise to maximise sales. - Check out my book: ⁠https://zerotobestseller.com/waitlist/⁠ - Watch the episode on Youtube: AmazonFBA with Ngoc Truong. 👉 Connect with me on Facebook @NgocTruongPPC 👉 Connect with me on LinkedIn: @ngoctruong215/ 👉 Connect with me on TikTok: @ngoctruongfba…

Amazon FBA with Ngoc Truong

1
25. Amazon PPC Launch Strategy 2024 10:49

for 51 weeks siden10:49

10:49

If you want your new product to become No.1 New Release, driving traffic and sales instantly, here are the 3 must-have Amazon PPC campaigns that have repeatedly helped my products become No.1 New Release on Amazon US marketplace. Whether you are a beginner or an existing Amazon seller, there is something for you in this episode. Check out my book: https://zerotobestseller.com/waitlist/ Watch the episode on Youtube: AmazonFBA with Ngoc Truong. 👉 Connect with me on Facebook @NgocTruongPPC 👉 Connect with me on LinkedIn: @ngoctruong215/ 👉 Connect with me on TikTok: @ngoctruongfba…

Amazon FBA with Ngoc Truong

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24. 3 Biggest Mistakes in Amazon Listings 2024 4:18

for 1 year siden4:18

4:18

3 things you should NOT do in an Amazon listing in 2024. They may cost you thousands of dollars. Learn why. My soon-to-be published book: https://zerotobestseller.com/waitlist Watch the episode on Youtube: AmazonFBA with Ngoc Truong.

Amazon FBA with Ngoc Truong

1
23. Amazon's New Product Image Rule, Pros & Cons 6:12

for 1 year siden6:12

6:12

In January 2024, Amazon announced a shocking product photo requirement. Let's hear what it is about and how you'll handle it! To learn more about by book "Zero to Bestseller: How to build a 7-figure Amazon listing from day one ": https://zerotobestseller.com/waitlist Watch the episode on Youtube: AmazonFBA with Ngoc Truong.…

Amazon FBA with Ngoc Truong

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22. Boost Listing Conversion w UGC in Amazon Posts 9:07

for 1 year siden9:07

9:07

Unleash the power of UGC which is a trend that is working right now in advertising. Amazon post is no exception. In this episode, I'll talk about: What happens if traffic stays the same but listing Conversion Rate increases? Types of product photos and videos that convert well on Amazon in 2024 What is a Post? What type of content you can use for Amazon Posts? Where will your Amazon store's Posts be shown? Two reasons why Posts will increase your product listing conversion rate. How store posts helped increase my brand's listing conversion rate, above the category's average How often should you post? 4 ways to produce content for your Amazon store posts? My book about how to create an optimal Amazon listing from day one Watch the episode on Youtube: AmazonFBA with Ngoc Truong.…

Amazon FBA with Ngoc Truong

1
21. Amazon's New 3D Image Feature 2:19

for 1 year siden2:19

2:19

Amazon has released new 3D content feature that allows shoppers to try on the product in real time using augmented reality technology. A game changer in user experience and listing conversion rate. Let's see how it works! Watch the episode on Youtube: AmazonFBA with Ngoc Truong.

Amazon FBA with Ngoc Truong

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20. Amazon PPC Strategies 2023, 2024 3:49

for 1 year siden3:49

3:49

My real TACoS revealed. 4 high-level strategies for Amazon PPC 2024. Episode recap: - My TACoS - Total Advertising Cost of Sales - What is my average TACoS in 2023 so far? - Amazon PPC ACoS, TACoS explained - 4 Strategies for Amazon PPC 2023, 2024 - Why do we have to do Amazon listing optimisation? - My soon-to-be-launched Amazon FBA book Watch the episode on Youtube @ngoctruongfba, AmazonFBA with Ngoc Truong.…

Amazon FBA with Ngoc Truong

1
19. Best Product Video Length on Amazon 4:51

for 1 year siden4:51

4:51

What is the optimal length for a product video on Amazon listing? Let's find out. Amazon's requirements for product video length? What is the best practice for product video length in 2023, 2024? What is View Duration Percentage (VDP) on Amazon? My product videos on Amazon What happens if your videos have lower View Duration Percentage? My takeaways Amazon new 3D image feature with virtual try-on…

Amazon FBA with Ngoc Truong

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18. Amazon Video Ads What Not To Do in 2023 9:00

for 2 years siden9:00

9:00

Amazon Sponsored Brand Video Ads What NOT To Do! If you're targeting Broad Match keywords in sponsored brand video campaign, then STOP it. Do this instead. To view examples, watch the episode on Youtube @AmazonFBA with Ngoc Truong. Happy selling x

Amazon FBA with Ngoc Truong

1
17. AI Generated Product Photo 2023 2:42

for 2 years siden2:42

2:42

I tried an AI generative platform to create customised product photo based on photo of the product itself and descriptions of what I wanted the final image to be. And here was what I got. Watch the episode on Youtube @ngoctruongfba - AmazonFBA with Ngoc Truong.

Amazon FBA with Ngoc Truong

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How to Reduce FBA Fee in 2023? 6:21

for 2 years siden6:21

6:21

FBA fee (Fulfilment by Amazon) fee is the biggest cost component of your product when selling on Amazon. Therefore, saving FBA fee becomes a critical step in maximising your profit. Here are the key moments: Find product dimensions and weight measured by Amazon How Amazon calculates a product's FBA fee? Create a Support case How to describe the issue in the support case How will Amazon handle your fee-review request and what will the result look like? Watch on Youtube: @NgocTruongfba Connect with me on Facebook: @NgocTruongPPC Connect with me on LinkedIn: @NgocTruong215 Connect with me on TikTok: @NgocTruongfba…

Amazon FBA with Ngoc Truong

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3 Amazon PPC Basics Every Beginner Should Know 2023 17:01

for 2 years siden17:01

17:01

Amazon PPC Structure and Important Settings at the 3 Levels: 3 Tiers of Amazon PPC Portfolio and how it works Portfolio Budget Cap Important Campaign Settings Important Ad Group Settings Portfolio view on Amazon Campaign Manager How to set Budget Cap for a Portfolio? Campaign view on Amazon Campaign Manager Campaign Settings on Campaign Manager Ad Group view on Campaign Manager Negative targeting for Ad Group level Recap Watch on Youtube: @NgocTruongfba Connect with me on Facebook: @NgocTruongPPC Connect with me on LinkedIn: @NgocTruong215 Connect with me on TikTok: @NgocTruongfba…

Amazon FBA with Ngoc Truong

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11 Product Photo Styles That Convert Like Crazy on Amazon! 32:56

for 2 years siden32:56