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Indhold leveret af Michael Veazey. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Michael Veazey eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Skechers trainers – the power of serving one niche excellently

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Manage episode 438889815 series 1461986
Indhold leveret af Michael Veazey. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Michael Veazey eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Trainers. Not a market that is obviously a winner for new products. If a client came to me with the idea of launching trainers, the names "Nike" and "Adidas" would come to mind as fierce competitors. And yet here is Skechers, making waves with a new trainer. But not just any trainer. And not just competing for the mass market. No, Skechers has created and expanded a wonderful niche market for itself selling trainers to people with a very specific need. One that Michael can speak to from personal experience!
  continue reading

293 episoder

Artwork
iconDel
 
Manage episode 438889815 series 1461986
Indhold leveret af Michael Veazey. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Michael Veazey eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Trainers. Not a market that is obviously a winner for new products. If a client came to me with the idea of launching trainers, the names "Nike" and "Adidas" would come to mind as fierce competitors. And yet here is Skechers, making waves with a new trainer. But not just any trainer. And not just competing for the mass market. No, Skechers has created and expanded a wonderful niche market for itself selling trainers to people with a very specific need. One that Michael can speak to from personal experience!
  continue reading

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