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5. Customer vs Revenue Churn & Retention: Why you need cohort analysis and how to do it right
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This conversation provides a guide to understanding and conducting cohort analysis in SaaS companies. It covers basic concepts like customer churn and revenue churn, explains how to create a cohort analysis using spreadsheets, and provides practical advice on how to interpret the data. The guide also dives into more advanced topics such as hidden churn and Net Dollar Retention, and how to leverage cohort analysis for fundraising.
Reference
- Brilliant paper by Point Nine Land:
- https://medium.com/point-nine-news/the-p9-guide-to-cohort-analysis-in-saas-v0-9-63ce366ab427
- Go further with ...
- https://medium.com/point-nine-news/why-your-ltv-might-be-higher-or-lower-than-you-think-f355392917011
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