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447: Consumer insight: Meat labels and aisles

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Manage episode 445300456 series 1940244
Indhold leveret af AHDB and Horticulture Development Board. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af AHDB and Horticulture Development Board eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
How important are food labels in the supermarket? And do consumers pay any attention to signs and layout in the aisles?
Beatrice Waters is joined by Grace Randall, AHDB’s Lead Retail Insight Manager, Vicky Lee, National Account Manager at Dovecote Park and Fiona Clayton from AHDB’s Marketing team to dive into research on optimising red meat labelling and improving shopper engagement with the meat aisle.
Useful links
Consumer insights: Optimising red meat labelling | AHDB
https://www.youtube.com/watch?feature=shared&v=DZqAG9Giuo0
Retail and consumer insight | AHDB
Feedback
We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: foodandfarming@ahdb.org.uk
  continue reading

468 episoder

Artwork
iconDel
 
Manage episode 445300456 series 1940244
Indhold leveret af AHDB and Horticulture Development Board. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af AHDB and Horticulture Development Board eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
How important are food labels in the supermarket? And do consumers pay any attention to signs and layout in the aisles?
Beatrice Waters is joined by Grace Randall, AHDB’s Lead Retail Insight Manager, Vicky Lee, National Account Manager at Dovecote Park and Fiona Clayton from AHDB’s Marketing team to dive into research on optimising red meat labelling and improving shopper engagement with the meat aisle.
Useful links
Consumer insights: Optimising red meat labelling | AHDB
https://www.youtube.com/watch?feature=shared&v=DZqAG9Giuo0
Retail and consumer insight | AHDB
Feedback
We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: foodandfarming@ahdb.org.uk
  continue reading

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