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80. Storytelling Makes Good Marketing
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Justin Jaksha, VP of Marketing for ePayPolicy, will share his 15 years of experience with insurtech, medical, and real estate and explain why storytelling is always the best marketing method for insurance agencies. Identify the psychology and science behind good storytelling and leverage it in your marketing on this episode of Agents Growth Academy.
3 Key Takeaways
- Leverage the psychology of good storytelling: use the hero's journey and monomyth to craft stories that make sense of the world and help the customer along their path.
- When surveying, it’s important to ask the right questions that will uncover the benefits and transformation that comes from using your product or service.
- Pay attention to the language: listen to the words that your customers use and repeat them in your marketing to create an emotional connection.
Resources
Story by Robert McKee
Building a StoryBrand by Donald Miller
Kendra Hall, storytelling expert
The Hero with a Thousand Faces by Joseph Campbelll
CheckMate from ePayPolicy
Trello application
East of Eden by John Steinbeck
Hero on a Mission by Donald Miller
The World of Art by Steven Pressfield
About Justin Jaksha
Justin has over fifteen years of experience as a marketing leader (with a little bit of sales) in insurtech, medical, and real estate. Like host Jim Schubert, Justin is a full StoryBrand enthusiast and is StoryBrand certified.
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