Episode 3 - Interview with Gottfried Pessl founder of Pessl Instruments
Manage episode 405883124 series 3553290
Summary
In this episode, Nathan Faleide interviews Gottfried Pessl, the founder of Pessl Instruments, about his background in agriculture and the development of weather stations. Gottried shares his experiences growing up on a small farm in Austria and his transition into entrepreneurship. He discusses the importance of weather stations in agriculture and the impact of the Internet of Things on their development. Gottfried also draws parallels between the historical adoption of tractors and the current state and future of weather stations. The conversation concludes with a discussion on the potential for robotics in agriculture and the challenges of marketing new products. This conversation explores the evolution of agricultural communication, the challenges of integrating hardware and software in ag tech, the value of weather stations and rain gauges in agriculture, the importance of soil moisture monitoring, the potential of AgTech adoption, and the need for collaboration in the industry. The conversation highlights the role of data-driven decision making and the importance of reliable weather and soil data in optimizing agricultural practices. It also emphasizes the potential of collaboration and data sharing among farmers and industry stakeholders to drive innovation and improve outcomes in agriculture.
Chapters
00:00 Introduction and Guest Introduction
01:25 Background and History of Gottfried Pessl
04:14 Transition to Business and Entrepreneurship
06:32 Expansion of Pessl Instruments and Weather Stations
08:47 Importance of Weather Stations in Agriculture
13:00 Impact of Internet of Things on Weather Stations
15:42 Current State and Future of Weather Stations
25:12 Lessons from Historical Adoption of Tractors
29:00 Factors Influencing Adoption of Tractors
35:22 Applicability of Large-Scale Machinery and Robotics
39:11 Potential for Robotics in Agriculture
40:17 Marketing Power and Product Launches
40:56 The Evolution of Agricultural Communication
45:50 The Challenges of Hardware-Software Integration
48:30 The Importance of Reliable Weather Data
51:31 The Value of Weather Stations in Agriculture
53:00 Collaboration and Data Sharing in Agriculture
55:24 The Potential of Rain Gauges in Agriculture
59:25 The Importance of Soil Moisture Monitoring
01:03:41 The Challenges of AgTech Adoption
01:08:30 The Future of AgTech and Collaboration
01:18:08 The Role of Connectivity in Agriculture
01:20:41 The Potential of AgTech in Africa
01:23:36 The Need for Collaboration in AgTech
18 episoder