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What is Experiential Marketing?

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Manage episode 234455891 series 2413860
Indhold leveret af EMC Outdoor. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af EMC Outdoor eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
It goes by a lot of names…. “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, or “special events”. But no matter what name people use, it’s clear that there is one thing experiential marketing is, and that’s confusing. Experiential is still a (relatively) new channel, and it’s continuing to develop before our eyes. The addition of smart phones into the mix is adding a dimension to an already rapidly changing media. So, it’s no surprise that people can be confused when it comes to what’s involved in experiential.
  continue reading

7 episoder

Artwork
iconDel
 
Manage episode 234455891 series 2413860
Indhold leveret af EMC Outdoor. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af EMC Outdoor eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
It goes by a lot of names…. “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, or “special events”. But no matter what name people use, it’s clear that there is one thing experiential marketing is, and that’s confusing. Experiential is still a (relatively) new channel, and it’s continuing to develop before our eyes. The addition of smart phones into the mix is adding a dimension to an already rapidly changing media. So, it’s no surprise that people can be confused when it comes to what’s involved in experiential.
  continue reading

7 episoder

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