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Crystal Carter on Powerful Applications of Schema Markup
Manage episode 380051523 series 3272638
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Schema might not be a ranking factor, but that doesn't mean you can leave it in the 'to do' pile. In this episode, structured markup master Crystal Carter lifts the lid on all things schema:
- Why it's not as scary as you think it is
- Why it's business-critical for some industries
- What to do (and not do) if you receive a schema warning
- How to use a CMS to get schema sorted quickly and easily
- How to validate your schema and which tools to use
Take a listen to hear two seasoned podcasters (and good friends) diving into a key, but sometimes forgotten, area of local business marketing, and witness the most passionate episode of 'Room 404' yet!
RESOURCES
What is structured data validation?: https://www.wix.com/seo/learn/resource/structured-data-validation
The Strategic Value of Structured Data Implementation on SME Websites: https://moz.com/blog/strategic-structured-data-sme-websites
Wix SEO Webinars: https://www.wix.com/seo/learn/webinars
Schema.org: https://schema.org/
Local SEO Schema: Types and Templates for Easy Structured Data Markup: https://www.brightlocal.com/learn/local-seo-schema-templates/
Adding Structured Data Markup to Your Site's Pages: https://support.wix.com/en/article/adding-structured-data-markup-to-your-sites-pages-2546962
Crystal's website: https://www.crystalcarterseo.com/
Follow Crystal on Twitter/X: https://twitter.com/crystalontheweb
Follow Crystal on LinkedIn: https://uk.linkedin.com/in/crystal-carter-digital
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