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Andi Jarvis Wants to Poke Bad Strategists in the Eye
Manage episode 365931176 series 3272638
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In this episode, we drill deep into the brain of Andi Jarvis, a self-confessed strategy nerd.
Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool in the UK. Eximo Marketing primarily works with established manufacturers who want to grow their business via direct-to-consumer.
Listen to learn:
- The difference between strategy and tactics
- The biggest mistakes often found in a marketing strategy
- How to build a marketing strategy that aligns with your local business strategy
Follow Andi on Twitter: https://twitter.com/andijarvis
Find Andi on LinkedIn: https://www.linkedin.com/in/andijarvis/
Eximo Marketing: https://eximomarketingstrategy.com/
The Strategy Sessions Podcast: https://eximomarketingstrategy.com/podcast/
Resources:
Good Strategy Bad Strategy: The Difference and Why it Matters: https://www.amazon.co.uk/Good-Strategy-Bad-Difference-Matters/dp/1846684811
Mark Ritson: https://www.marketingritson.com/
BrightLocal on the web:
www.brightlocal.com
Claire Carlile on the web:
www.clairecarlilemarketing.com
www.twitter.com/clairecarlile
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