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The Refresh News: Breaking Down the $500M Mediaocean-Innovid Deal: What It Means for Advertisers

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Manage episode 451349680 series 3510460
Indhold leveret af AdTechGod, The AdTech God and The AdTech God. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af AdTechGod, The AdTech God and The AdTech God eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode, we dive into the $500 million acquisition of Innovid by Mediaocean.

What does this deal mean for advertisers, connected TV, and the fight against walled gardens?

Joining us are Aaron Goldman, CMO of Mediaocean, and Dani Cushion, CMO of Innovid, who share insider insights on how this merger will redefine data control, measurement, and ad performance. From strategic goals to branding challenges (Flashavid, anyone?), we cover it all. Don’t miss this in-depth discussion on the future of advertising!

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

76 episoder

Artwork
iconDel
 
Manage episode 451349680 series 3510460
Indhold leveret af AdTechGod, The AdTech God and The AdTech God. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af AdTechGod, The AdTech God and The AdTech God eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode, we dive into the $500 million acquisition of Innovid by Mediaocean.

What does this deal mean for advertisers, connected TV, and the fight against walled gardens?

Joining us are Aaron Goldman, CMO of Mediaocean, and Dani Cushion, CMO of Innovid, who share insider insights on how this merger will redefine data control, measurement, and ad performance. From strategic goals to branding challenges (Flashavid, anyone?), we cover it all. Don’t miss this in-depth discussion on the future of advertising!

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

76 episoder

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