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How to Kick-Start your Programmatic Advertising Career with Expert Trainer Helene Parker
Manage episode 362548713 series 3292720
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Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig.
Tune in to get intriguing insights on:
- Building and empowering future programmatic traders with fundamental knowledge and practical experience.
- The need for ongoing training and consultation to keep skills refreshed in the programmatic industry.
- The need to understand the different learning patterns of the next generation and implement a customized onboarding process.
- The struggles involved in retaining talent and how to overcome them.
- Leveraging LinkedIn, engaging with companies, and staying consistent in learning to get started in the programmatic industry.
Helene Parker
- Founder and Chief Programmatic Coach, Helene Parker Consulting LLC
- Founder and Host of the Programmatic Digest podcast
- Programmatic Media Advisor, Rayneta
- Experienced in working for advertising agencies managing multi-million dollar digital strategies across programmatic, social, and search technologies.
Elice Lau
linkedin.com/in/elicelau
- Chief Strategy Officer at AlikeAudience
- Headed several startups in the Ad-tech Industry
- Key stakeholder for the strategies and operations management at AlikeAudience
- Passionate about trusted data augmentation to enable marketers to reach the right customers.
Duncan Craig
- Communications Director (AdTech and Digital)
- Former Business and Technology Journalist
- Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.
Interested in learning more? Follow AlikeAudience for more on the AdTech industry
- https://www.linkedin.com/company/alikeaudience
- https://www.facebook.com/alikeaudience
- https://twitter.com/alikeaudience
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