Are You Ready To Take Programmatic In-House? (with Raashee Gupta Erry) Adtech Unfiltered podcast

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Tech Business Marketing Noor Naseer Advertising Media Adtech Centro Digital Programmatic Riegsecker SaaS

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Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)

2+ y ago 33:46

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Indhold leveret af Noor Naseer. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Noor Naseer eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing a deep evaluation on what in-housing means to them and determining what they seek to achieve by pursuing it. Host Noor Naseer chats with Raashee Gupta Erry, principal and founder of UpLevel Digital Media Consulting, about how an organization can determine if in-housing is right for them. They explore the many ways to interpret what in-housing can entail, discuss who needs to be involved when considering the possibility, and much more.

… continue reading

40 episoder

#Tech #Business #Marketing #Noor Naseer #Advertising #Media #Adtech #Centro #Digital #Programmatic #Riegsecker #SaaS

Artwork

Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)

Adtech Unfiltered

published 2+ y ago

Del

MP3•Episode hjem

Indhold leveret af Noor Naseer. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Noor Naseer eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing a deep evaluation on what in-housing means to them and determining what they seek to achieve by pursuing it. Host Noor Naseer chats with Raashee Gupta Erry, principal and founder of UpLevel Digital Media Consulting, about how an organization can determine if in-housing is right for them. They explore the many ways to interpret what in-housing can entail, discuss who needs to be involved when considering the possibility, and much more.

… continue reading

40 episoder

#Tech #Business #Marketing #Noor Naseer #Advertising #Media #Adtech #Centro #Digital #Programmatic #Riegsecker #SaaS

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