How Most Content Does Not Support ABM Or Sales ABM Done Right - A Personal ABM podcast

Artwork

Business Marketing Eric Gruber Kristina Jaramillo MBA Kristina Jaramillo And Eric Gruber

Indhold leveret af Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

ABM Done Right - A Personal ABM Podcast « »
How Most Content Does Not Support ABM or Sales

2y ago 24:21

Del

MP3•Episode hjem

Indhold leveret af Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Studies from eMarketer show that only 17% of B2B marketers worldwide say their ABM program was mature and driving strategic growth. The other 83% mentioned that their biggest challenge is ensuring you have the right content for an ABM approach.
In a recent article, Dan Rosenberg at Octane11 mentioned that he’s surprised that “ensuring you have the right content for an account-based approach” is at the top of the list of challenges for us Marketing Professionals implementing ABM. He says, “you already have plenty of content for an ABM approach - in your sales decks, product sheets, and even your existing website.”
But, Eric Gruber (Personal ABM CEO) argues that most content does NOT support ABM nor sales. In this podcast, Eric explains why,

… continue reading

97 episoder

#Business #Marketing #Eric Gruber #Kristina Jaramillo #MBA #Kristina Jaramillo And Eric Gruber

Artwork

How Most Content Does Not Support ABM or Sales

ABM Done Right - A Personal ABM Podcast

published 2y ago

Del

MP3•Episode hjem

Indhold leveret af Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Studies from eMarketer show that only 17% of B2B marketers worldwide say their ABM program was mature and driving strategic growth. The other 83% mentioned that their biggest challenge is ensuring you have the right content for an ABM approach.
In a recent article, Dan Rosenberg at Octane11 mentioned that he’s surprised that “ensuring you have the right content for an account-based approach” is at the top of the list of challenges for us Marketing Professionals implementing ABM. He says, “you already have plenty of content for an ABM approach - in your sales decks, product sheets, and even your existing website.”
But, Eric Gruber (Personal ABM CEO) argues that most content does NOT support ABM nor sales. In this podcast, Eric explains why,

… continue reading

97 episoder

#Business #Marketing #Eric Gruber #Kristina Jaramillo #MBA #Kristina Jaramillo And Eric Gruber

すべてのエピソード

×

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

Lyt til 500+ emner