Artwork

Indhold leveret af Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

1:1 ABM Conversation with Honni Marks at Red Hat

53:04
 
Del
 

Manage episode 450814174 series 2828523
Indhold leveret af Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Send us a text

Honni Marks (1:1 Strategic ABM Lead at Red Hat) joined Eric Gruber on the ABM Done Right Podcast to discuss:
1. What it means to take a strategic 1:1 ABM approach.
2. The role 1:1 ABM should play in an account-based GTM program and how it should be used to expand key accounts.
3. The executive engagement that's needed for a 1:1 ABM program and how we should enable executive engagement teams.
4. How to leverage data to tell the account story
5. The 1:1 ABM content that's needed.

  continue reading

104 episoder

Artwork
iconDel
 
Manage episode 450814174 series 2828523
Indhold leveret af Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Send us a text

Honni Marks (1:1 Strategic ABM Lead at Red Hat) joined Eric Gruber on the ABM Done Right Podcast to discuss:
1. What it means to take a strategic 1:1 ABM approach.
2. The role 1:1 ABM should play in an account-based GTM program and how it should be used to expand key accounts.
3. The executive engagement that's needed for a 1:1 ABM program and how we should enable executive engagement teams.
4. How to leverage data to tell the account story
5. The 1:1 ABM content that's needed.

  continue reading

104 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Hurtig referencevejledning

Lyt til dette show, mens du udforsker
Afspil