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Harnessing Ecosystem-Led Growth with Bob Moore of Crossbeam

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Manage episode 411580222 series 2868146
Indhold leveret af a16z and Andreessen Horowitz. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af a16z and Andreessen Horowitz eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this SaaS era, partnering with no one means competing with everyone. How the best companies take advantage of ecosystem-led growth—or where they sit in the SaaS ecosystem to improve acquisition, expansion, and access to new markets, as discussed by a16z general partner Sarah Wang and Crossbeam CEO Bob Moore.

  • [00:01:43] The birth of ecosystem-led growth
  • [00:05:12] The data revolution in partnerships
  • [00:12:46] Integrating ecosystem-level GTM motions
  • [00:16:29] Bob's founder history
  • [00:24:30] Ecosystem-qualified leads and new opportunities
  • [00:29:34] ELG as AI force multiplier

For a transcript of this episode of a16z Live!, click here.

  continue reading

128 episoder

Artwork
iconDel
 
Manage episode 411580222 series 2868146
Indhold leveret af a16z and Andreessen Horowitz. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af a16z and Andreessen Horowitz eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this SaaS era, partnering with no one means competing with everyone. How the best companies take advantage of ecosystem-led growth—or where they sit in the SaaS ecosystem to improve acquisition, expansion, and access to new markets, as discussed by a16z general partner Sarah Wang and Crossbeam CEO Bob Moore.

  • [00:01:43] The birth of ecosystem-led growth
  • [00:05:12] The data revolution in partnerships
  • [00:12:46] Integrating ecosystem-level GTM motions
  • [00:16:29] Bob's founder history
  • [00:24:30] Ecosystem-qualified leads and new opportunities
  • [00:29:34] ELG as AI force multiplier

For a transcript of this episode of a16z Live!, click here.

  continue reading

128 episoder

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