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Why Data-Driven Marketing is Changing the Game for Brands
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Data analytics has become a key topic, especially when it comes to leveraging the internet to grow your business.
Today we can capture a huge amount of data across a growing range of platforms. That’s both a blessing and a curse!
Marketers can easily get lost analyzing everything that they can analyze - but not necessarily what they should analyze.
Success comes from first creating a question - and then analyzing that data which potentially could provide some insights.
Meet Sam Torres, Co-Founder, Chief Digital Officer of Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS.
In this episode Sam addresses ways to help marketing leaders leverage consumer data, AI, measure ROI, and how to rethink digital analytics.
USEFUL LINKS
Asianet Consultants website: https://asianetconsultants.com
The Gray Dot Company website: https://thegray.company/
Connect with Sam Torres: https://www.linkedin.com/in/samantha-torres-seo/
All Business. No Boundaries. The DHL Supply Chain Podcast
Welcome to All Business. No Boundaries, a collection of supply chain stories by DHL...
Listen on: Apple Podcasts Spotify
Visit A Seat at The Table's website at https://seat.fm
Kapitler
1. Why Data-Driven Marketing is Changing the Game for Brands (00:00:00)
2. [Ad] All Business. No Boundaries. The DHL Supply Chain Podcast (00:18:09)
3. (Cont.) Why Data-Driven Marketing is Changing the Game for Brands (00:18:50)
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