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Indhold leveret af CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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PPC with YRV Dynamics
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Indhold leveret af CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
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98 episoder
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Manage series 3546984
Indhold leveret af CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
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PPC with YRV Dynamics
1 The Media Landscape: A Shift in Power 17:02
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17:02Yousaf Yunes discusses the shifting landscape of media, contrasting traditional media with new media, particularly in the context of political advertising and digital marketing. He emphasizes the importance of digital platforms like YouTube and podcasts for effective audience engagement and targeting. Yunes critiques the reliance on traditional media, highlighting the inefficiencies and declining effectiveness of television advertising. He also explores the implications of these changes for businesses and marketers, urging them to adapt to the new media environment to remain competitive. takeaways Digital marketing is essential for modern businesses. Traditional media is losing its effectiveness. Engaging content on platforms like YouTube is crucial. Targeting specific audiences can yield better results. The shift to digital is reshaping advertising strategies. Younger audiences prefer digital content over traditional media. Sports viewership is declining due to streaming changes. Creating content is a free opportunity for businesses. Podcasts and social media are powerful marketing tools. Understanding audience behavior is key to successful marketing. Sound Bites "The blue team spent like two billion." "YouTube is almost like LinkedIn now." "YouTube is huge for B2B marketing." Chapters 00:00 The Evolution of Media: Traditional vs. New 06:51 The Power of Digital Marketing 12:06 Targeting and Engagement in the Digital Age 18:07 The Future of Media Consumption…
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PPC with YRV Dynamics
1 Mastering HVAC Leads: Google and Meta Strategies 15:38
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15:38In this conversation, Yousaf Yunes discusses effective advertising strategies for HVAC services, focusing on Google Ads and Meta Ads. He emphasizes the importance of optimizing ad campaigns, using local and long-tail keywords, and the role of CRM in lead scoring. The discussion also highlights the significance of organic reach through platforms like YouTube and the necessity of tailored landing pages for different service areas. takeaways Limit your conversion mixing in Google Ads. Break out call ads from submit lead forms. Use local keywords for better targeting. Dynamic keyword insertion can enhance ad relevance. Lead scoring helps identify quality leads. Negatively target job-related keywords to avoid spam. Use compelling creative for Meta Ads. YouTube is a powerful tool for organic reach. Multiple landing pages can improve local SEO. Business is local; focus on community engagement. titles Mastering HVAC Advertising: Google and Meta Strategies Sound Bites "Make sure you break out your call ads." "Lead scoring is huge, my friends." "Business is local, old business." Chapters 00:00 Introduction to HVAC Advertising Strategies 02:53 Optimizing Google Ads for HVAC Services 05:47 Leveraging Meta Ads for HVAC Marketing 11:54 The Importance of Organic Reach and CRM in HVAC 15:09 Final Thoughts on HVAC Marketing…
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PPC with YRV Dynamics
1 The Price of Being Nice to Your Competition 17:53
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17:53Yousaf Yunes shares his experiences and insights on the importance of kindness, mentorship, and maintaining positive relationships in the business world. He discusses various interactions with individuals seeking help, the misunderstandings that can arise from offers of assistance, and the value of helping competitors. Yousaf emphasizes that generosity and a warm heart can lead to unexpected opportunities and connections, while negativity can have lasting consequences. He encourages listeners to keep an open door for collaboration and support, regardless of past experiences. takeaways If you're asking a bunch of strangers for advice, you're probably not ready. Helping others can sometimes be misinterpreted as self-promotion. It's important to check in with those you've helped. Not everyone understands the value of kindness. Helping your competitors can lead to unexpected business opportunities. People may not know how to respond to genuine offers of help. Maintaining a positive attitude is crucial in business relationships. Generosity can lead to long-term connections and opportunities. Negativity can have lasting consequences in professional circles. Always be kind and open to helping others, as it will come back to you. titlesThe Misunderstood Mentor: Navigating Online Help Sound Bites "You're probably not ready." "No door is ever shut." "You need to embrace them with love." Chapters 00:00 Navigating Online Interactions and Misunderstandings 04:56 The Importance of Helping Others in Business 12:16 The Value of Kindness and Open Doors 17:26 Consequences of Negativity and Toxicity in Professional Relationships…
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PPC with YRV Dynamics
Yousaf Yunes discusses the current challenges in pay-per-click (PPC) advertising, emphasizing the difficulties in achieving conversions despite the rise of AI tools. He introduces the concept of a 'trust recession' in the advertising industry, where clients are often misled by unqualified service providers. Yousaf highlights the importance of building trust through comprehensive service offerings and the need for advertisers to deliver real results rather than just setting up ads. He also touches on the changing landscape of influencer marketing and course selling, suggesting that community engagement is becoming more valuable. takeaways PPC is increasingly challenging due to market saturation. AI tools have not improved conversion rates significantly. The advertising industry is experiencing a trust recession. Many service providers lack the necessary skills to deliver results. Clients often fall victim to misleading advertising promises. Building trust requires delivering on promises and results. Influencer marketing is evolving, with community engagement gaining importance. Comprehensive service offerings can enhance client trust. Advertisers must focus on results, not just ad setup. Trust is essential for long-term client relationships. Sound Bites "Communities still work well." "You have to earn their trust." Chapters 00:00 The Challenges of PPC in Today's Market 03:06 Understanding the Trust Recession in Advertising 05:55 The Role of Influencers and Course Selling 09:12 Building Trust Through Comprehensive Services…
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PPC with YRV Dynamics
Yousaf Yunes discusses the importance of leveraging knowledge and experience to attract clients, the balance of providing free advice, and the significance of establishing domain authority. He shares personal anecdotes about client relationships and emphasizes the value of giving back to the community through pro bono work. The discussion culminates in key takeaways for listeners to enhance their business strategies and future insights. takeaways The brain is the most powerful tool for attracting clients. Giving away too much free advice can lead to exploitation. Establishing domain authority is crucial for credibility. Your online presence serves as your business card. Pro bono work can be rewarding and impactful. Networking is essential, but be cautious of free advice seekers. Providing multiple services can convert free advice seekers into clients. Case studies enhance your authority and attract clients. Know when to give back and help others in need. Always speak from a place of authority and experience. Top Level Thoughts: Harnessing Your Knowledge for Client Acquisition The Fine Line of Free Advice Sound Bites "How much do you give away?" "You need to provide multiple landing pages." "Know when to give back." Chapters 00:00 The Power of Knowledge and Experience 03:00 Navigating Free Advice and Client Relationships 05:54 Establishing Authority and Domain Expertise 08:40 Giving Back and Pro Bono Work…
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PPC with YRV Dynamics
1 Free Promotion for Your Business, Do this Immediately, Get Off Your A$$ 18:54
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18:54Yousaf Yunes emphasizes the importance of taking action in business, particularly in content creation and digital marketing. He discusses the necessity of consistently producing content to attract leads and grow a business. Yousaf advocates for maximizing free digital platforms to establish an online presence and build a community. He shares insights on the journey of content creation, the benefits of organic growth over paid advertising, and encourages listeners to overcome their fears and start creating content immediately. takeaways Business is cutthroat; don't wait to start. Maximize your digital content creation efforts. Consistency is key in building an online presence. Leverage free digital platforms for growth. Organic growth is more sustainable than paid advertising. Don't be afraid to start creating content. Your first videos won't be perfect; just start. Engage with your community through regular content. Utilize various platforms to reach your audience. Digital real estate is yours for the taking. titlesUnlocking Your Business Potential Sound Bites "Business is cutthroat, my friends." "It's yours for the taking." "Start. No one's watching you." Chapters 00:00 The Importance of Taking Action in Business 03:03 Maximizing Digital Content Creation 06:07 Building a Consistent Online Presence 09:00 Leveraging Free Digital Real Estate 12:10 The Journey of Content Creation 15:00 Organic Growth vs Paid Advertising 17:53 Overcoming the Fear of Starting…
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PPC with YRV Dynamics
1 Always Moving Forward: The Key to Business Succes 10:04
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10:04Yousaf Yunes discusses the critical importance of always moving forward in business and personal matters. He emphasizes the need for leaders to look beyond immediate challenges and plan for future objectives. Through personal anecdotes, he illustrates how effective leadership involves balancing daily tasks with strategic foresight, ensuring that teams are not overwhelmed by current workloads but are also prepared for upcoming opportunities and challenges. takeaways Always prioritize moving forward in business and life. Leadership requires looking beyond immediate challenges. It's essential to balance daily tasks with future planning. Effective client management means running the account, not being run by it. Preparation for future challenges is key to success. Every business faces ups and downs; it's temporary. Leaders must ensure their teams are not overwhelmed. Strategic planning is crucial for long-term success. Foresight in leadership helps in resource allocation. Don't let your team become martyrs to the workload. Sound Bites "You have to look beyond today's battle." "You need to lead, not just manage tasks." Chapters 00:00 The Importance of Moving Forward in Business 02:54 Leadership and Strategic Planning 05:54 Balancing Daily Tasks with Future Goals…
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PPC with YRV Dynamics
1 Subscriber Requested: Unlocking PMAX 12:36
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12:36Yousaf Yunes discusses the effectiveness of Performance Max (PMAX) campaigns in Google Ads, emphasizing their role in audience acquisition and targeting. He explains the importance of brand search in conversion tracking and provides insights on setting up and scaling PMAX campaigns effectively. The discussion also highlights the significance of dedicated creative assets for better performance and the potential for community engagement through shared experiences and resources. takeaways One good PMAX campaign can be sufficient for upper and mid-funnel marketing. PMAX utilizes various Google Ads platforms to reach different audiences. Understanding audience types like in-market and affinity is crucial for PMAX success. Brand search plays a significant role in conversion rates. Using dedicated creative for ads enhances performance compared to auto-generated content. Setting up PMAX campaigns should start with a focus on max conversions. After initial learning, switching to a TROAS campaign can optimize for higher-priced items. Grouping products in PMAX campaigns allows for tailored marketing strategies. Scaling PMAX campaigns should be based on business growth and product performance. Community engagement and sharing experiences can enhance learning in digital marketing. Sound Bites "Groupings is when you have a PMAX." "It's been a great year this year." Chapters 00:00 Introduction to Performance Max Campaigns 02:54 Understanding Audience Targeting in PMAX 06:12 The Importance of Brand Search 08:58 Setting Up and Scaling PMAX Campaigns 12:13 Final Thoughts and Community Engagement…
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PPC with YRV Dynamics
1 Start Building Your Digital Real Estate: Grow Your Business 16:28
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16:28Yousaf Yunes emphasizes the critical importance of being an expert in your field and leveraging platforms like YouTube to showcase that expertise. He discusses the necessity of creating content to attract clients organically, rather than relying solely on paid advertising. Yousaf highlights the concept of 'digital real estate' as a means to generate leads and encourages listeners to take action by producing content that demonstrates their knowledge and skills. takeaways Being an expert is crucial for business success. Starting a YouTube channel can significantly boost visibility. Content creation is a powerful tool for attracting clients. Organic marketing is often more effective than paid ads. Owning your digital real estate is essential for lead generation. YouTube serves as a free platform for showcasing expertise. Consistency in content creation leads to growth. Networking is key; don't rely solely on spending money. Short videos can be an effective way to engage audiences. Taking action is more important than waiting for the perfect moment. titlesMastering Expertise for Business Success Sound Bites "It's free real estate for you." "Digital real estate equals leads." "What are you waiting for? Go do it." Chapters 00:00 The Importance of Expertise 02:47 Leveraging YouTube for Business Growth 06:09 Owning Your Digital Real Estate 09:02 The Power of Organic Marketing 11:53 Taking Action and Creating Content…
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PPC with YRV Dynamics
Yousaf Yunes discusses the cultural differences between TikTok in the United States and China, emphasizing the entertainment-focused nature of the platform in the U.S. compared to its educational use in China. He raises concerns about the App Protection Act and the implications of having a foreign-owned app like TikTok, particularly regarding national security and data privacy. Yousaf argues for the necessity of a U.S.-based TikTok to protect user information and addresses the broader implications of technology ownership in the context of privacy and security. takeaways TikTok serves different purposes in the U.S. and China. The App Protection Act aims to ensure U.S. ownership of popular apps. Foreign-owned apps pose significant data privacy risks. User information on TikTok is vulnerable due to its ownership. The integration of apps with personal devices raises security concerns. Cultural acceptance of foreign apps does not negate privacy risks. The scale of TikTok's user data is alarming. U.S. companies are subject to different privacy regulations than foreign ones. The future of TikTok may hinge on national security debates. There is a pressing need for U.S.-based alternatives to foreign apps.…
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PPC with YRV Dynamics
In this conversation, Yousaf Yunes discusses the roles of family and friends in personal and business life. He emphasizes the importance of family as a constant support system compared to the transient nature of friendships. Yousaf shares insights on navigating business relationships, the emotional attachment to one's business, and the significance of legacy. He encourages listeners to seek guidance from their networks and to consider the roles they want their family and friends to play in their business endeavors. takeaways Family is often more important than friends. Friends can be skittish and come and go. It's crucial to be careful about mixing friends and business. Family members can provide valuable emotional support. Legacy is an important consideration in business. You should not rely solely on friends or family for business. Having processes in place is essential for business success. Constantly looking ahead is vital in business planning. Consider what role you want your family and friends to play in your business. Objective opinions from outside your industry can be very helpful. titles Family vs. Friends: Who's More Important? Navigating Business with Family and Friends Sound Bites "Friends come and go, family is forever." "I want to leave something for my kids." "What role do you want your family to play?" Chapters 00:00 The Importance of Family and Friends in Business 04:42 Navigating Friendships and Business Relationships 09:05 The Role of Family in Business Support and Legacy 13:58 Learning from Experience and Building a Support Network…
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PPC with YRV Dynamics
1 100+ Layoffs Already Before OMD's Acquisition of IPG 9:45
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9:45Yousaf Yunes discusses the implications of IPG's takeover by OMD, focusing on the immediate layoffs and the long-term effects on employees. He emphasizes the importance of client relationships in the agency world and the challenges faced by older employees in maintaining their positions. Yousaf also highlights the strategic motivations behind agency mergers, primarily centered around client acquisition rather than talent. He concludes with advice for younger professionals on planning their careers and considering entrepreneurship as a viable path. takeaways Over a hundred employees have already been laid off due to the takeover. The layoffs could reach into the thousands as the merger progresses. It's rare for employees to retire from large agencies; turnover is high. Younger employees dominate the workforce in big agencies, making it tough for older employees. The primary motivation for agency mergers is client acquisition, not talent. Employees should focus on building strong client relationships to secure their positions. Older employees need to consider their long-term career strategies in the agency world. Starting your own business can be a viable option for older professionals. Networking and staying updated on industry trends is crucial for career longevity. Having an exit plan is essential for those in their thirties and beyond. Sound Bites "You won't retire there." "Have your resume ready." Chapters 00:00 The Impact of IPG's Takeover by OMD 02:55 Navigating Agency Life: Age and Employment 05:47 Client Acquisition: The Real Reason Behind Mergers 08:53 Planning for the Future: Exit Strategies in Advertising…
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PPC with YRV Dynamics
1 OMD Buying IPG: Navigating Corporate Takeovers 12:38
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12:38Yousaf discusses his experiences in the media industry, particularly focusing on corporate takeovers, agency politics, and the importance of leadership in navigating career challenges. He shares personal anecdotes from his time at IPG and other agencies, emphasizing the need for strong client relationships and adaptability in a rapidly changing corporate landscape. Yousaf also reflects on the evolution of company loyalty and the necessity of having a side hustle in today's job market. takeaways OMG Omnicom Media Group's acquisition of IPG is significant. Agency politics can heavily influence career trajectories. Building strong relationships is crucial in agency work. Being indispensable can lead to career stagnation. Adaptability is key in the face of corporate changes. Maintaining a diverse portfolio of clients is essential. Leadership should be demonstrated before and after reviews. Company loyalty has diminished in recent years. Having a side hustle is now a necessity. Visibility and proactivity can help mitigate layoffs. titles Navigating Corporate Takeovers in Media The Politics of Agency Life Sound Bites "What comes around goes around" "Lead an account, lead meetings" "I never worked at OMG though" Chapters 00:00Corporate Takeovers and Personal Experiences 09:21Navigating Agency Politics and Career Growth 12:25Leadership and Client Relationships in Agencies…
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PPC with YRV Dynamics
1 Agency Service Vendors Need to Stop Spamming 15:22
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15:22Yousaf expresses his frustration with vendors who reach out for lead generation, emphasizing the importance of building relationships and focusing on contracts rather than leads. He discusses the ineffectiveness of traditional lead generation services and advocates for a community-driven approach to client acquisition. Yousaf highlights the need for genuine connections and the value of offering expertise and advice to potential clients, rather than simply pushing for sales. takeaways Vendor outreach can be annoying and ineffective. Leads are not as valuable as contracts. Building a community leads to client growth. Offering free advice builds relationships. Salespeople should focus on retainers, not just leads. Lead generation services often lack genuine value. Expertise and visibility are crucial for freelancers. Relationships with competitors can be beneficial. A community-driven approach is more effective. Understanding client needs is key to successful outreach. titles Chapters 00:00 The Annoyance of Vendor Outreach 06:04 Building Relationships and Community 11:52 The Importance of Retainers and Contracts…
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PPC with YRV Dynamics
Yousaf discusses the complexities of client discounts in small business and freelance work. He shares personal experiences with clients requesting discounts and emphasizes the importance of establishing a mutual commitment when offering discounts. The conversation highlights the need for clear communication and the significance of negotiating with business owners rather than intermediaries. Yousaf also stresses the value of rewarding good clients and maintaining healthy business relationships. takeaways Clients often request discounts, which is a common scenario. It's essential to have a process in place for handling payment issues. Offering discounts should come with a clear understanding of mutual benefits. Establishing a commitment from clients is crucial when providing discounts. Good communication with clients can prevent misunderstandings. Rewarding loyal clients can strengthen business relationships. Negotiating with the business owner ensures clarity and commitment. Discounts should be given thoughtfully and strategically. Maintaining a good rapport with clients is vital for long-term success. It's important to assess whether a client is worth the discount based on their potential for future business. titles Mastering Client Discounts: Strategies for Small Businesses The Art of Negotiating Discounts with Clients Sound Bites "I deserve a discount." "You need to negotiate with the owner of the business." "Make sure they're cool people." Chapters 00:00 Navigating Client Discounts in Business 06:38 The Importance of Client Commitment and Agreements…
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PPC with YRV Dynamics
1 Every Relationship Moving Forward Matters 13:51
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13:51Yousaf Yunes discusses the importance of building relationships in the industry, particularly with competitors. He emphasizes that networking can lead to profitable ventures and that being helpful and friendly is crucial for success. Yousaf shares his experiences with platforms like Upwork and Fiverr, highlighting the need to establish connections rather than just focusing on transactions. He advocates for collaboration and mutual support among agencies to strengthen the industry as a whole. Building relationships is key to success in the industry. Networking with competitors can lead to profitable opportunities. Imitation can be a form of flattery and inspiration. Being helpful and friendly attracts clients. Every relationship, no matter how small, matters. Focus on building a community rather than just transactions. People prefer to work with those they find approachable. Utilizing platforms like Upwork requires a strategic approach. Collaboration can enhance the strength of the industry. Networking can provide alternative revenue streams beyond direct clients. Sound Bites "Every relationship matters." "Help people, my friends." Chapters 00:00 Building Relationships in the Industry 02:59 Networking with Competitors 05:55 The Importance of Being Helpful 08:54 Navigating Freelance Platforms 12:14 The Power of Collaboration…
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PPC with YRV Dynamics
1 Permanent Campaigning: Feeding Your Community 10:14
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10:14Yousaf discusses the concept of 'permanent campaigning' as a strategy for both political campaigns and marketing. He emphasizes the importance of consistent content creation and engagement to build a community and grow an audience. By sharing personal experiences and insights, he illustrates how a permanent campaign mindset can lead to collaboration and networking opportunities, ultimately benefiting business growth. takeaways Permanent campaigning is essential for political and marketing success. Consistent content creation keeps the audience engaged. Small businesses must commit to regular posting to build an audience. Engagement is key to growing a community. Collaboration can lead to new opportunities and insights. A permanent campaign mindset helps in maintaining audience interest. Content doesn't have to be perfect; it just needs to be consistent. Social media presence should reflect the brand's expertise. Building a community is akin to nurturing plants; it requires care and attention. Regular interaction with the audience fosters loyalty and growth. titles The Power of Permanent Campaigning Creating a Consistent Content Strategy Sound Bites "This is an appetite." "You have to make sure you're there." "What's your permanent campaign?" Chapters 00:00 The Concept of Permanent Campaigning 05:20 The Importance of Consistency in Content Creation…
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PPC with YRV Dynamics
1 If You're Not an Expert, Then Get the F*CK Out 11:25
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11:25Yousaf Yunes discusses the critical importance of being an expert in one's field, particularly in PPC and digital marketing. He emphasizes the detrimental effects of misrepresentation and the need for proper mentorship and training. The conversation also highlights clients' responsibilities in managing expectations and the importance of following expert recommendations to succeed. Yousaf shares personal anecdotes to illustrate these points and stresses that true expertise is demonstrated through experience and results. takeaways Being an expert is crucial in any vocation. Misrepresentation can harm both individuals and the industry. Clients must take responsibility for their own success. Proper mentorship is essential for growth in PPC. Conversion setup is vital for effective advertising campaigns. A CRM is necessary for tracking lead quality and behavior. Expert recommendations should be followed for best results. You cannot command expert wages without proven expertise. It's important to set clear expectations with clients. Expertise is demonstrated through experience and results. titles Are You an Expert? The Dangers of Pretending to Be an Expert Sound Bites "Are you an expert in your vocation?" "You need to level up immediately." "They didn't do any conversion setup." Chapters 00:00 The Importance of Expertise in Business 04:35 Consequences of Incompetence in PPC Advertising 09:38 Becoming an Expert: The Path to Success…
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PPC with YRV Dynamics
1 The Hierarchy of Consumers in Google Ads 7:21
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7:21Yousaf Yunes discusses the different levels of consumers in Google Ads, emphasizing the importance of targeting tier one consumers who are loyal and likely to make purchases. He categorizes consumers into gold, silver, and bronze levels, explaining their behaviors and how to convert them into loyal customers. Yunes also highlights the pitfalls of focusing on click-based strategies rather than conversion-based approaches, urging marketers to prioritize genuine consumer engagement over mere clicks. The official YouTube video on this particular episode can be found here takeaways Only 1-5% of Google Ads traffic consists of gold consumers. Gold consumers are highly loyal and buy regardless of offers. Silver consumers are brand evangelists who engage with the brand. Bronze consumers are price-sensitive and often window shop. Compelling offers can convert bronze consumers to silver or gold. Clickers do not add to cart; they only click. Conversion-based strategies are essential for acquiring consumers. MaxClicks often leads to acquiring clickers, not consumers. Building connections is crucial for agency success. Engagement through email marketing can enhance consumer loyalty. Sound Bites "They buy no matter what." "They're loyal to your competitors." "Clickers are the worst." Chapters 00:00 Understanding Consumer Levels in Google Ads 02:43 The Importance of Conversion-Based Traffic 05:33 Building Connections Over Transactions…
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PPC with YRV Dynamics
1 Mastering Community Growth for Business Success 12:05
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12:05Yousaf Yunes discusses the importance of building domain authority and community in business growth. He emphasizes the need for networking and referrals, particularly in the PPC industry, and highlights the significance of conversion tracking for successful advertising. Yousaf shares insights on establishing respect and authority within the community, and the necessity of helping others to grow a referral network. The conversation concludes with a call to action for listeners to focus on community building and becoming specialists in their fields. takeaways Think in terms of domain authority, not just leads. Building relationships with competitors can lead to referrals. Referral business can be a significant source of clients. Respect in the community is crucial for business growth. Conversion tracking is essential for effective PPC campaigns. Many agencies do a half-hearted job with client setups. Being seen as an expert attracts clients to you. Engaging with your community fosters mutual respect. Start helping those who are new to the industry. Specialize in your field to grow your network. titlesMastering Community Growth for Business Success Sound Bites "Think about domain authority." "Start with the basic people." Chapters 00:00 Building Domain Authority for Business Growth 02:49 Networking and Referrals in Business 06:02 The Importance of Conversion Tracking 09:05 Establishing Community Respect and Authority 12:13 Growing Your Community and Referral Network…
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PPC with YRV Dynamics
1 Grow Your Business, By Growing Your Commmuniity 19:03
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19:03Yousaf Yunes discusses the importance of growing your business footprint through community building, particularly using platforms like WhatsApp. He emphasizes the value of creating a supportive network of peers rather than just focusing on acquiring customers. By sharing content and engaging with others in the industry, businesses can foster brand loyalty and create referral networks that lead to organic growth. Yousaf also highlights the significance of being respected among peers and the benefits of collaboration in achieving business success. takeaways Visualize your business and its potential. Focus on building a community of brand loyalists. WhatsApp can serve as a safe and engaging platform. Content sharing can address common questions effectively. YouTube engagement can be sporadic and less personal. Being a leader in your industry fosters respect. Peer relationships can lead to organic growth. Building bridges with competitors can create opportunities. Referral networks enhance business visibility and credibility. Utilizing free platforms can maximize outreach and engagement. titles Growing Your Business Footprint Building Community through WhatsApp Sound Bites "I drop content in there sporadically." "Build bridges, not burn them." "That's called a referral network." "WhatsApp is free my friends." Chapters 00:00 Introduction to Growing Your Footprint 03:00 Building a Community through WhatsApp 05:47 The Power of Engagement and Content Sharing 08:51 The Importance of Peer Relationships 12:06 Creating a Referral Network 14:56 Conclusion and Key Takeaways…
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PPC with YRV Dynamics
1 Build Relations Stop Focusing Only on Transactions 11:45
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11:45In this conversation, Yousaf Yunes discusses the significance of leveraging YouTube for brand awareness and lead generation for small businesses. He emphasizes the importance of relationship marketing, suggesting that businesses should focus on helping potential clients rather than viewing interactions as purely transactional. Yousaf shares insights on how to build a loyal audience by providing value and creating content that addresses the needs of viewers. He encourages listeners to think of leads as opportunities to expand their network and influence, rather than just potential sales. takeaways YouTube can significantly boost brand awareness for small businesses. Organic leads require patience and consistent effort. Most leads are not ready to buy immediately; relationship building is key. Helping others can lead to long-term business relationships. Sales should be viewed as a means of helping, not just transactions. Building a loyal audience can enhance your business footprint. Creating content based on audience questions can drive engagement. Every interaction with a lead is an opportunity to expand your network. Think of leads as allies rather than just potential clients. Relationship marketing is essential for sustainable business growth. titles Building Brand Awareness Through YouTube The Art of Lead Generation Sound Bites "That's a huge win for me" "Sales needs to help" "Don't make it transactional" Chapters 00:00 Introduction to YouTube Podcast Success 02:36 The Importance of Lead Facilitation 06:17 Building Relationships Over Transactions 09:30 Creating Content to Help Others…
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PPC with YRV Dynamics
1 Unlocking Brand Awareness with YouTube Shorts (pt 2) 11:32
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11:32In this conversation, Yousaf Yunes discusses the effectiveness of YouTube Shorts for brand awareness and audience engagement. He shares insights on the performance of his long-form videos compared to Shorts, highlighting the significant growth in views and the importance of general topics in attracting a wider audience. Yousaf emphasizes the need for entry-level content to draw in potential clients and generate leads through YouTube, ultimately advocating for a strategic approach to content creation that balances advanced topics with accessible how-to videos. YouTube Shorts can significantly boost brand awareness. Long-form videos may not always perform well. Engaging content can lead to unexpected growth. General topics attract a wider audience. Entry-level content is essential for audience growth. How-to videos are highly searched on YouTube. Strategic content creation can generate leads. Using popular figures in content can enhance visibility. Audience engagement is key to converting views into business. Content should be tailored to attract specific client demographics. titles Unlocking Brand Awareness with YouTube Shorts The Surprising Power of Short-Form Content Sound Bites "My long form videos are the worst." "That's insane growth!" "You have to put those steps online." Chapters 00:00 Introduction to YouTube Shorts for Brand Awareness 02:42 Analyzing Content Performance and Engagement 05:21 Leveraging Popular Topics for Growth 08:01 Building a Content Funnel for Client Acquisition 10:36 Strategies for Effective YouTube Content Creation…
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PPC with YRV Dynamics
1 YouTube Shorts for Small Business--- Free Awareness Building 14:56
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14:56In this conversation, Yousaf Yunes discusses the dynamics of leveraging creative platforms like Fiverr and Upwork for business growth. He emphasizes the importance of YouTube Shorts as a powerful tool for engagement despite challenges in converting views into actionable leads. Yousaf shares insights on viewer behavior, the significance of awareness in marketing, and strategies for effective content creation that can drive business opportunities. takeaways Engagement through YouTube Shorts can significantly boost visibility. Understanding viewer behavior is crucial for improving conversion rates. Short-form content can be an effective way to generate awareness. Awareness is a key metric in digital marketing success. Creative platforms offer unique opportunities for business growth. Content strategy should include a mix of short and long-form videos. Targeting the right audience is essential for effective marketing. Regular posting can help maintain viewer interest and engagement. Using compelling titles and thumbnails can enhance video performance. Building a community around content is more valuable than just subscriber counts. titlesUnlocking Business Growth with Creative Platforms Sound Bites "The key to shorts is this." "That's a lot of awareness." "You cannot have enough awareness." Chapters 00:00 Exploring Business Opportunities on Creative Platforms 02:49 The Power of YouTube Shorts for Engagement 06:08 Understanding Viewer Behavior and Conversion Rates 09:05 Strategies for Effective Content Creation 12:07 Maximizing Awareness Through Short-Form Content…
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PPC with YRV Dynamics
1 Agency Leadership: Year 2 of YRV Dynamics 15:25
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15:25In this conversation, Yousaf Yunes reflects on his journey of starting and growing his agency from its inception to its second year. He discusses the challenges faced with low-paying clients, known as 'ankle biters', and how these experiences shaped his approach to client management and pricing. Yousaf shares insights on the importance of building confidence in his services, the evolution of his agency, and the lessons learned along the way. He emphasizes the significance of nurturing client relationships and the value of being able to command higher rates as the agency matures. takeaways Starting an agency can be daunting and filled with uncertainties. Low-paying clients, or 'ankle biters', can hinder growth. It's essential to shed unproductive client relationships to thrive. Building a strong identity for your agency is crucial. Client loyalty is earned through consistent service and value. Raising rates is a sign of growth and confidence in your services. Learning from past experiences helps in making better business decisions. Effective communication with clients can lead to long-term partnerships. Investing in your agency's capabilities pays off in the long run. Reflecting on progress helps in setting future goals. titles From Fear to Confidence: My Agency Journey The Ankle Biters: Lessons from Low-Paying Clients Sound Bites "It was scary, it was really scary." "I call them the ankle biters." "They know we're part of their DNA." Chapters 00:00 Navigating the Early Days of Agency Life 03:11 The Challenge of 'Ankle Biter' Clients 06:05 Growth and Transformation in Year Two 08:58 Building Confidence and Client Relationships 11:55 Lessons Learned and Future Aspirations…
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PPC with YRV Dynamics
1 Agency Leadership: Year 1 of My Agency, YRV Dynamics 12:17
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12:17Yousaf Yunes shares his journey of agency leadership and the challenges of his first year as an entrepreneur after being laid off from his previous agency in February 2022. Here are the key takeaways: Facing Unexpected Challenges: Yousaf was second-in-command at a 15-person agency when the entire team, including the founders, was laid off. He started his own business with his former VA, Irina, and her partner, Vaughn, forming YRV Dynamics. Building from Scratch: Yousaf's early days were tough with minimal infrastructure, no line of credit, and struggles to secure and retain clients. He recalls losing a major client early on and working for clients paying as little as $10/hour. Perseverance and Faith: Despite the difficulties, Yousaf emphasizes perseverance and the surprising role faith played in his entrepreneurial journey. A turning point came with a major $15,000 retainer client, which he credits as a critical moment that saved his business. The Importance of Networking: Yousaf advises starting networking a year before launching a business. Networking, even with small clients, builds relationships that can lead to significant opportunities down the line. Staffing and Specialization: He highlights the value of having a specialized and well-trained team rather than relying solely on VAs for front-end work. Staff should be experts in their fields to establish credibility and attract clients. Incremental Growth: Starting with low-paying gigs, Yousaf gradually built credibility and increased his rates, showcasing the value of proving oneself on platforms like Upwork and Fiverr. Helping Small Businesses: Yousaf advocates assisting small businesses, even for free, as a powerful networking tool. This approach builds goodwill and fosters long-term relationships. Confidence in Value: He stresses that no RFP or client is too small and encourages entrepreneurs to recognize their own value, even when dealing with larger agencies. In summary, Yousaf’s experience underscores the importance of resilience, networking, specialization, and helping others as key components of building a successful agency from the ground up.…
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PPC with YRV Dynamics
1 Agency Leadership: Engaging Your Community 15:34
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15:34Yousaf Yunes discusses the growth of his community and the importance of engagement in social media. He shares insights on content creation, particularly the effectiveness of YouTube Shorts compared to long-form videos. Yousaf emphasizes the need for diversity in content to attract a broader audience and highlights the shift in YouTube's algorithm towards view rates over subscriber counts. He concludes with thoughts on monetizing views and future strategies for content creation. Chapters 00:00 State of the Union: Community Growth and Engagement 03:02 The Power of Engagement in Social Media 05:55 Content Creation: Shorts vs. Long Form 09:02 Diversity in Content and Audience 11:59 The Shift in YouTube's Algorithm 14:52 Monetizing Views and Future Strategies…
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PPC with YRV Dynamics
1 From Bots to Buyers: How to Find Real Consumers with Google Ads 10:15
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10:15Yousaf Yunes discusses the critical distinction between signals and data in PPC advertising, emphasizing the importance of actionable insights over mere metrics. He highlights the prevalence of spam traffic and the inadequacy of quality scores, advocating for a focus on real-time consumer engagement signals such as Add to Cart (ATC) metrics. The discussion also covers strategies for maximizing consumer value and improving conversion rates through effective ad targeting and algorithm utilization. takeaways Signals are more actionable than data. 30-50% of click traffic is spam. Quality scores are obsolete in PPC. Focus on Add to Cart as a human signal. Maximize consumer value instead of just conversions. Real-time bidding is crucial for effective targeting. High ATC numbers indicate healthy traffic. Conversion flow issues can be identified through drop-off rates. Dynamic keyword insertion enhances ad performance. Use multiple landing pages to reduce drop-off rates. Sound Bites "Quality scores are complete garbage." "Max consumer value changes the game." "ATC is indicative of humans." Chapters 00:00 Understanding Signals Over Data 02:30 The Flaws of Max Clicks and Quality Scores 05:39 Max Consumers: The Shift in Focus 08:31 Optimizing the Conversion Funnel YRV Dynamics Link.Tree…
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PPC with YRV Dynamics
1 Agency Leadership: Becoming a Swiss Army Knife for Your Clients 15:40
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15:40Yousaf Yunes shares valuable lessons about agency leadership, the future of digital marketing, and the importance of evolving with industry trends. Speaking from Runyon Canyon, he reflects on a conversation with a friend aiming to expand their SEO expertise into Google Ads and PPC, highlighting the growing necessity for agencies to become "Swiss army knives" by diversifying their offerings. Yousaf predicts significant changes by 2026, with advancements in tools like Canva and the increasing ease of ad creation. He emphasizes the importance of strong foundations, such as certifications like Meta Blueprint, mentorship, and building expertise before charging premium rates. Drawing from his experience, he discusses the pitfalls of overpromising as a beginner and the ethical obligation to deliver value at the appropriate level. The podcast also touches on practical strategies for scaling services, such as offering free trial periods to trusted clients, fostering confidence through learning, and avoiding industry burnout caused by underqualified practitioners. Yousaf passionately advocates for organic growth through platforms like YouTube, underscoring the power of genuine value and authenticity in building long-term client trust. With humor and real-world anecdotes, Yousaf explores the nuances of agency growth, the challenges of paid ads for agencies, and the importance of adapting to client needs in a rapidly changing landscape. He concludes with a call to action for better training and responsible practices within the PPC industry. This episode is packed with actionable advice for agency owners, marketers, and aspiring digital advertising experts. View the YRV Dynamics Link.Tree…
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PPC with YRV Dynamics
1 Managing Partner Joshua Krafchick EXPOSES 369 Financial Secrets! 34:36
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34:36In this interview, Yousaf Yunes interviews Joshua Krafchick, Managing Partner at 369 Financial. He shares his journey and insights into the world of finance, entrepreneurship, and wealth management. Joshua's unique approach to financial planning is shaped by his early entrepreneurial spirit—starting from selling golf balls on the course as a kid to becoming a highly personalized, client-centered financial advisor. Here are some key highlights from the conversation: Early Roots and Entrepreneurial Spirit Joshua’s story begins with his natural inclination towards business and finance, even as a child. His early ventures taught him the basics of commerce and laid the foundation for his later work. From cleaning and reselling golf balls to tracking small investments in elementary school, Joshua demonstrated a passion for finance and a knack for identifying opportunities. Academic Path and Career Shift Joshua studied Actuarial Science in college, a field focused on statistics and risk, which gave him a technical understanding of the financial world. However, unable to secure an actuarial position right after graduation, he turned to financial advising. Despite the change, his analytical background in risk assessment became an asset as he transitioned into wealth management. The Corporate Experience and Breaking Free Joshua's early career involved working with large financial institutions, where he honed his skills but felt constrained by the rigid corporate structure. Realizing he had maxed out his potential within corporate confines, he invested in joining an independent firm in Florida to gain more control over his career. This experience, although challenging, taught him valuable lessons about client acquisition, communication, and the importance of adaptable business strategies. Starting 369 Financial After a series of partnerships that didn’t align with his values, Joshua founded 369 Financial in 2020. He describes the initial struggle—earning under $10,000 in the first year—and how he persevered despite the challenges. His focus remained on building authentic client relationships and creating customized strategies tailored to each client's unique financial goals. By sticking to his vision and relying on word-of-mouth referrals, he slowly grew his business and amassed over $10 million in assets. Approach to Wealth Management Joshua’s philosophy at 369 Financial centers on personalized financial planning. Unlike traditional advisors, who may push clients toward generic products, he tailors each portfolio based on client needs and market conditions. His actuarial background allows him to integrate advanced analytics and probabilistic modeling into his investment strategies, setting 369 Financial apart 00:00 - Introduction and Mission 01:36 - Early Career & Entrepreneurial Beginnings 08:20 - Leaving Corporate America & Starting 369 Financial 14:56 - Challenges of Entrepreneurship and Growth 31:45 - Educational Initiatives and Future Vision YRV Dynamics Link.Tree…
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PPC with YRV Dynamics
1 Boost Your Google Ads' Performance with Dynamic Keyword Insertion: Higher CTR & Conversions 12:04
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12:04In this conversation, Yousaf Yunes discusses the importance and implementation of Dynamic Keyword Insertion (DKI) in Google Ads. He explains how DKI can enhance ad engagement and conversion rates by automatically incorporating relevant keywords and locations into ad copy. The discussion covers the benefits of DKI, including improved click-through rates (CTR) and conversion rates, as well as practical steps for setting it up. Yousaf also highlights advanced features like countdown timers to create urgency in ads, emphasizing the need for marketers to leverage algorithms for better results. takeaways Dynamic Keyword Insertion can significantly improve CTR and conversion rates. Using algorithms allows for real-time ad customization. Location targeting enhances relevance for local searches. Countdown features can create urgency and drive clicks. It's essential to have default text for unexpected search queries. Broad match keywords can capture a wider audience. Dynamic Keyword Insertion is a tactical approach to marketing. Incorporating DKI can streamline ad creation processes. Understanding the algorithm is key to effective advertising. Marketers should focus on intent-driven strategies. titles Elevate Your Ads with Dynamic Keyword Insertion Unlocking the Power of Dynamic Keyword Insertion Sound Bites "It's about using the algorithm to formulate key approaches." "You are looking at roughly between a 5 and 15 % higher CTR." "This builds buzz and momentum for your sales." Chapters 00:00 Introduction to Dynamic Keyword Insertion 02:53 Benefits of Dynamic Keyword Insertion 06:02 Setting Up Dynamic Keyword Insertion 08:54 Advanced Features and Strategies 11:44 Conclusion and Call to Action…
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PPC with YRV Dynamics
Beware the Ides of October! On October 15th, YouTube will release an update extending YouTube Shorts to 3 minutes. This means more storytelling, advertising space, and notable creators joining. The update includes remix features and VEO integration for AI backgrounds, promising exciting content possibilities. Viewers can customize their feed to see less shorts content. Stay tuned for the future of YouTube on YRV Dynamics. 00:00 Introduction 01:00 YouTube Shorts Extension 02:09 Remix Feature & Unsplash 03:16 Customizing Feed 03:57 Future Content & Conclusion #youtubeshorts #youtubevideo #googleads Get All Your YRV DYnamics Content by Clicking Here For Our Link Tree…
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PPC with YRV Dynamics
In this conversation, Yousaf Yunes discusses the transition from Single Keyword Ad Groups (SKAG) to Single Themed Ad Groups (STAG) in Google Ads. He emphasizes the importance of focusing on conversions rather than quality scores, the limitations of SKAG, and the benefits of using STAG for better management and scaling. Yousaf also highlights the role of dynamic keyword insertion and creative strategies in optimizing ad performance. He concludes with resources for further learning and engagement. STAG is a more effective approach than SKAG for Google Ads. Quality scores are not indicative of conversion success. Focus on conversions rather than just high CTR. Dynamic keyword insertion can enhance ad relevance. Let the algorithm optimize your ad performance. STAG allows for better management and scaling of campaigns. Use search term reports to refine targeting. Creative ad strategies are essential for success. B2B lead generation requires a different approach in STAG. Resources like Medium articles and podcasts can provide further insights. titles From SKAG to STAG: A New Era in PPC Revolutionizing Google Ads with STAG Sound Bites "STAG is the way you should be designing your terms." "SEMrush is absolutely exposing your campaign setup." "Quality scores do not take into account conversion." Chapters 00:00 The Rise of STAG in Google Ads 02:54 Understanding Quality Scores and Conversions 05:46 The Limitations of SKAG and the Need for Flexibility 08:45 Scaling with STAG: A New Approach 12:14 Dynamic Keyword Insertion and Creative Strategies 14:52 Final Thoughts and Resources for Success keywords STAG, SKAG, Google Ads, Quality Scores, Conversions, Dynamic Keyword Insertion, PPC Strategies, Machine Learning, Ad Management, Digital Marketing…
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PPC with YRV Dynamics
In this in video, Yousaf explores SearchGPT by OpenAI. With 10,000 demos now in the hands of early users, SearchGPT is already making waves in the world of search engines. These users are providing invaluable feedback to OpenAI, shaping the future of this innovative tool. But the big question remains—when will SearchGPT be available to the general public? Although an exact date is yet to be confirmed, speculation points towards a 2025 release. In this video, we delve into what this means for the future of search technology, discussing how SearchGPT might be rolled out, and whether it will adopt a subscription-based model similar to ChatGPT 4.0 or offer a free version. We also conduct a live comparison of SearchGPT with existing search engines like Google, Bing, Chat GPT, and DuckDuckGo to see how it stacks up. 00:00 - Introduction: SearchGPT's 10,000 Demo Release 00:33 - Speculating the Public Release: When Will We See It? 01:03 - Bing's Role in Powering OpenAI's Search Capabilities 01:35 - Interface Design: How Does SearchGPT Compare? 03:07 - Live Comparison: SearchGPT vs. Google, Bing, DuckDuckGo 04:19 - SearchGPT’s Clean Interface and User Experience 06:19 - Bing’s Search Results: Evaluating Their Effectiveness 07:23 - DuckDuckGo: A Minimalist Approach to Search 08:59 - ChatGPT vs. SearchGPT: A Detailed Comparison 11:56 - Conclusion: Final Thoughts on the Future of Search Engines View our Medium article or YouTube channel by viewing our link.tree here…
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PPC with YRV Dynamics
1 Quality Scores are Useless and Obsolete 15:57
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15:57In this podcast, we dive deep into the relevance of quality scores in Google Ads and explore whether they're still worth focusing on. Quality scores were once a critical metric for optimizing campaigns, but have they lost their importance in today's fast-evolving digital landscape? We break down the elements that quality scores measure—like landing page experience, click-through rate, and ad relevance—and question whether these pre-click metrics are still the best indicators of success. As the digital advertising world moves towards machine learning and smart bidding, it's crucial to understand what truly drives conversions and where your focus should be. Join Yousaf Yunes (CEO and founder of YRV Dynamics) to discover why quality scores might be holding you back and how you can shift your strategy to get better results by prioritizing conversions over outdated metrics. Time Markers: 00:00 - When Was the Last Time You Checked a Quality Score? We start by questioning the last time you looked at your Google Ads quality score and its influence on your decisions. 00:21 - Is Quality Score Still Important? Reflecting on why I haven't focused on quality scores for years and what that says about their current relevance. 00:47 - What Are Quality Scores Really Measuring? A breakdown of what quality scores actually measure—landing page experience, CTR, and ad relevance—all pre-click metrics. 01:21 - The Limitation of Quality Scores Why quality scores don't account for conversions and why that’s a big problem in modern advertising. 02:10 - Why Smart Bidding Outranks Ad Rank Exploring how smart bidding is more effective than focusing on ad rank, especially when targeting in-market audiences. 03:08 - The Evolution of Landing Pages and Bidding Strategies A discussion on why Max Clicks is no longer a viable strategy and how to adapt to the current landscape. 05:00 - The Shift from Expanded Text Ads to RSA Examining the transition from single keyword ad groups to broader, more flexible responsive search ads. 06:23 - The Importance of Multiple Landing Pages Why having just one landing page is outdated and how multiple pages tailored to different stages of the funnel can increase conversions. 08:07 - Ad Relevancy in the Age of SEMrush The challenges of maintaining ad relevancy in a world where competitors can easily spy on your strategy through tools like SEMrush. 11:26 - Focusing on Conversions Over Quality Scores Wrapping up with the most crucial takeaway: prioritize conversions and use smart bidding strategies to achieve your goals. Don't forget to like, subscribe, and join our WhatsApp group for real-time discussions and insights on the latest in digital marketing. You can find all the links in our channel's link tree below: https://linktr.ee/yrvdynamics…
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PPC with YRV Dynamics
Yousaf explores the Data Layer Chrome Extension Tool by Sublimetrix, a must-have for digital marketers and data analysts. This tool excels at tracking key events like add-to-carts and initiate checkouts, particularly within Shopify checkout pages. (link below) Highlights: Shopify Compatibility: Seamlessly integrates with Shopify checkout pages, accurately tracking and reporting data. Real-time Data Viewing: View JSON and JavaScript events in real-time, perfect for debugging and ensuring data accuracy. Caveats: Purchases Not Yet Tested: Awaiting a controlled environment to test purchases. Unpaid Review: This review is unbiased, based on my personal experience. 00:00 Introduction to Supplometrics 02:13 Product Page Overview 04:27 View Cart Option 06:01 Exploring Different Pages Sublimetrix link: https://chromewebstore.google.com/detail/datalayer-checker/ffljdddodmkedhkcjhpmdajhjdbkogke?hl=en…
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PPC with YRV Dynamics
In this video, Yousaf Yunes discusses the recent legal decision regarding Google's monopoly in search ads. The court found Google to be monopolistic, violating the Sherman Act. This decision has significant implications for the tech industry and competition. No specific action is requested from viewers. Yousaf is the CEO and founder of YRV Dynamics. Click the below link.tree to view the YRV Dynamics YouTube Channel or join our WhatsApp channel for free access to Yousaf and becoming part of the YRV Dynamics community. https://linktr.ee/yrvdynamics 00:00 Introduction 02:26 Financial Implications 03:56 Tech Industry Changes 06:22 Competition Trends…
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PPC with YRV Dynamics
Yousaf delves into the functionalities of the Google Keyword Planner and the Ads Transparency Center. He explains how the Keyword Planner aids in trend analysis and bid estimation, while the Ads Transparency Center offers insights into ad placements and competitor analysis. Viewers are encouraged to utilize these tools for strategic planning and client success. Yousaf Yunes is the CEO and Founder of YRV Dynamics. 00:00 Introduction to Google Keyword Planner 03:27 Focus on New Keywords 05:22 Forecasting with Keyword Planner Our official Link.Tree: Links to our WhatsApp group, YouTube and LinkedIn…
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PPC with YRV Dynamics
In this video, Yousaf delves into the crucial aspects of PPC optimization for conversions, emphasizing the pitfalls of focusing solely on max clicks. Yousaf highlights the prevalence of bot traffic and the importance of avoiding arbitrage strategies. Action is urged towards optimizing for conversions from the outset to enhance campaign effectiveness. Yousaf is the CEO and founder of YRV Dynamics. 00:00 Introduction to PPC Optimization 03:41 Bot Traffic Concerns 05:53 Impact of Spam Traffic 07:42 Importance of Landing Page View 13:13 Analyzing Engagement Metrics 17:03 Avoiding Add to Cart Abandonment Our official link.tree: Link to our whatsapp group, YouTube channel, etc...…
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PPC with YRV Dynamics
1 Master Google Shopping Campaigns Fast 15:50
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15:50In this video, Yousaf Yunes, CEO and Founder of YRV Dynamics, provides a detailed walkthrough of Google Shopping Campaigns, including how to connect them to various platforms like Google Ads, Google Analytics, and Google Merchant Center. Yousaf explains the concept of Pmax Shopping Campaigns and the importance of setting up feed ads correctly. Additionally, Yousaf emphasizes the significance of using Shopify for e-commerce stores and offer insights based on personal experiences. Viewers are guided on setting up campaigns, connecting platforms, and ensuring data accuracy to optimize their Google Shopping strategies. 00:00 Introduction to Google Shopping Campaigns 04:41 Exploring Google Merchant Center 07:24 Building Ad Campaigns 09:18 Client Involvement and Quality Control, Final Steps and Closing Remarks Link.Tree: https://linktr.ee/yrvdynamics…
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PPC with YRV Dynamics
1 Secrets to Creating Google Phone Call Ads 22:28
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22:28In this video, Yousaf explains the intricacies of setting up phone call ads campaigns, focusing on the Google ads component and the importance of structuring campaigns as lead campaigns. Yousaf demonstrates the process step by step, emphasizing the need for clarity and specificity in campaign settings. Yousaf Yunes is CEO and Founder of YRV Dynamics, a full-service ad agency. 00:00 Introduction to Phone Call Ads Campaigns 02:06 Setting Up Call Extensions 05:42 Ensuring Lead Campaign Structure 12:08 Conversion Actions and Goals Link.Tree: https://linktr.ee/yrvdynamics…
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PPC with YRV Dynamics
1 Creator to Entrepreneur: Jaden Camacho-White's Digital Renaissance Journey 30:00
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30:00Interview with YouTube Creator: Jaden Camacho-White His channel can be found in this YT link: https://www.youtube.com/@jcDUBSS Jaden Kamacho White is a YouTube content creator and entrepreneur who has transformed his passion for digital media into a larger movement, inspiring and educating fellow creators. He heads the YouTube channel JC Dubs, which has given rise to the Digital Renaissance creators community and the Small YouTuber Monetization movement. Jaden's mission is to turn spiritual creators into spiritual entrepreneurs through coaching and educational content. His journey began at a young age, with a deep-seated ambition to achieve great things. Despite facing challenges and inconsistencies over the years, Jaden's dedication to his craft and unwavering belief in his purpose have led to significant growth and success. Establish a Successful Community by Creating Engaging Content, Building a Community, and Monetizing the Channel Effectively Define Your Vision: Determine the purpose and goals of your YouTube channel. Identify your target audience and niche. Create Engaging Content: Develop a content strategy that aligns with your vision. Plan and script your videos to ensure clarity and engagement. Use high-quality equipment for filming and editing. Build a Community: Establish a community around your channel by engaging with viewers through comments and social media. Consider creating a free community platform to nurture relationships with your audience. Monetize Your Channel: Offer coaching or educational content to turn viewers into clients. Consider creating a paid community for more exclusive content and services. Use free community platforms as a funnel to attract potential clients. Cautionary Notes Avoid inconsistency in uploading videos as it can hinder channel growth. Be mindful of substance use that may impact your productivity and content creation. Tips for Efficiency Develop a strong self-image as a CEO or founder to instill confidence in your brand. Take small steps consistently to build discipline and achieve long-term goals. Embrace blind faith in your vision and trust in the process to overcome challenges. Believe in the value of your services to attract and retain clients effectively. Consider physical relocation to a vibrant community like New York City to network with like-minded creators and entrepreneurs. Interview Breakdown Introduction (00:01) Turning Spiritual Creators into Entrepreneurs (00:21) Jaden’s Early Business Aspirations (00:49) Influence and Inspiration from Humza (02:31) Pursuing Videography and Personal Growth (03:46) Spiritual Awakening and Daily Consistency (10:55) Struggles with Substances and Self-Improvement (20:57) Future Plans and Vision for the Community (27:12) PPC With YRV Dynamics Link.Tree…
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PPC with YRV Dynamics
1 Josh Sanabria, CEO of GoArchitect: Architectural Planning for the Future with Tech 30:29
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30:29Josh Sanabria, CEO of GoArchitect, discusses his urban planning and technology company that works with government and property owners. They focus on planning facilities and capital expenditures, using big data to analyze finance and enrollment. Go Architect is privately owned and bootstrapped, without venture funding. They have developed partnerships with other firms and offer a software tool called Engage for community engagement. They aim to be a leader in their niche and prioritize collaboration over competition. - Interviewed by Yousaf Yunes: CEO/Founder of YRV Dynamics -Go Architect is an urban planning and technology company that works with school districts and government offices. -Focus on planning facilities and capital expenditures, using big data to analyze finance and enrollment. - GoArchitect is privately owned and bootstrapped, without venture funding. -Partnerships with other firms and offer a software tool called Engage for community engagement. -They prioritize collaboration over competition and aim to be a leader in their niche. Chapters 00:00 Introduction and Overview of GoArchitect.com 02:39 The Journey and Funding of GoArchitect.com 05:22 Navigating the Challenges of the COVID-19 Pandemic 08:10 Building a Tech Product without Venture Capitalist Funding 11:42 Expanding Services and Partnerships in the Architecture Industry 20:55 Competition, Networking, and the Blue Ocean Strategy 23:55 Government Contracts and Fostering Partnerships Enagage link (referenced by Josh) Link.Tree (contains all YRV Dynamic links)…
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PPC with YRV Dynamics
1 Mastering Google Demand Gen Campaigns 18:29
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18:29Demand Gen campaigns, formerly known as Discovery campaigns, are a lesser-known type of Google ad that incorporates Gmail and YouTube. They are a good strategy for warming up campaigns and driving traffic to a website. Demand Gen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display. Lookalike audiences are available only on DemandGen. It also allows for product feed campaigns on YouTube, Gmail remarketing, and importing GA4 audiences. Carousel ads should have consistent image dimensions. Demand Gen is a valuable tool for remarketing and driving conversions. - DemandGen campaigns are a lesser-known type of Google ad that incorporates Gmail and YouTube. -They are a good strategy for warming up campaigns and driving traffic to a website. - DemandGen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display. - Lookalike audiences are available only on DemandGen. - It also allows for product feed campaigns on YouTube, Gmail remarketing, and importing GA4 audiences. - Carousel ads should have consistent image dimensions. - DemandGen is a valuable tool for remarketing and driving conversions. Chapters 00:00 Introduction to DemandGen Campaigns 01:25 Utilizing Lookalike Audiences and Product Feeds 09:56 Optimizing with GA4 Audiences and Conversion Value 16:25 Driving Sales and Reaching a Wider Audience YouTube Video on Google Demand Gen Campaigns Link.Tree: All Links…
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PPC with YRV Dynamics
1 Are You a PPC Amateur or Professional? 15:46
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15:46Yousaf discusses the importance of mentorship and professional development in PPC (pay-per-click) advertising in this conversation. He emphasizes that passing certification exams is just the beginning and that practical experience and ongoing learning are crucial for success. He encourages listeners to join his WhatsApp group for support and advice. He recommends seeking mentorship and working at an agency to gain hands-on experience. He also highlights the significance of being a professional in the industry and the need for qualified and knowledgeable PPC buyers. Join My PPC with YRV Dynamics Whatsapp Group. (personal help from me) Link.Tree (all links)…
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1 Google Ads: Add to Cart Abandonment Remarketing 10:46
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10:46Add to Cart abandonment is when a user adds products to their cart but doesn't complete the purchase. This often happens when users are already logged in to the site. Mobile devices have the highest rate of cart abandonment, while desktop has the lowest. Guest checkout is recommended to capture sales from users who don't want to be tracked or remarketed to. Setting up Add to Cart Event in GA4 involves creating a new audience and selecting the relevant events. Placements for remarketing include PMAX, DemandGen, Search, RLSA ads, and Display. Add to Cart is particularly important in verticals like travel. By Yousaf Yunes: CEO and Founder of YRV Dynamics. Takeaways -Add to Cart Abandonment occurs when users add products to their cart but don't complete the purchase. -Mobile devices have the highest rate of cart abandonment, while desktop has the lowest. -Guest checkout is recommended to capture sales from users who don't want to be tracked or remarketed to. -Setting up Add to Cart Event in GA4 involves creating a new audience and selecting the relevant events. -Placements for remarketing include PMAX, DemandGen, Search, RLSA ads, and Display. -Add to Cart is particularly important in verticals like travel. Chapters 00:00 Understanding Add to Cart Abandonment 01:23 Mobile as the Highest Cart Abandonment Rate 05:52 Effective Remarketing with Product Feed Campaigns 08:04 The Significance of Add to Cart Abandonment in Certain Verticals 10:30 Engage with the Speaker's WhatsApp Group YouTube Video for the Above Podcast YRV Dynamics Link.Tree…
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The conversation revolves around Yousaf discussing Meta Blueprint and its application in the real world. The speaker discusses the importance of understanding what to do after passing the Meta Blueprint test and how it can help in establishing a successful agency. The speaker shares personal experiences and emphasizes the need for case studies, testimonials, and performance results to impress clients. The conversation also touches on the current job market and the importance of having a side hustle and being adaptable in the face of layoffs. The speaker encourages listeners to reach out for support and offers resources like a WhatsApp group and medium articles. Takeaways -Meta Blueprint is not just about passing the test, but about the hard work that comes after. -Case studies, testimonials, and performance results are crucial for impressing clients and securing high-paying gigs. -Having a side hustle and being adaptable is important in the current job market. -Establishing an agency and pitching services on platforms like Upwork can provide job protection and income stability. -Networking and seeking support from others in the industry can be beneficial for professional growth and success. Chapters 00:00 Introduction to Meta Blueprint 02:24 Personal Story: Helping a Friend Start a Side Hustle 04:49 The Importance of Starting at the Bottom 06:16 Meta Blueprint as a Foundation for Problem Solving 07:42 The Power of Testimonials and Case Studies 09:06 Adapting to Automated Platforms with Meta Blueprint Knowledge 10:36 Starting a Side Hustle for Job Protection 12:01 The Importance of Going the Extra Mile 13:26 The Shift Towards Entrepreneurship 15:17 The Need for Support and Collaboration YouTube Video of Meta Blueprint: Year 1 YRV Dynamics Link.Tree…
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1 Join Our PPC WhatApp Group & Campaign Learning Discussion 14:42
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14:42Yousaf Yunes highlights the significance of mentorship and education in the PPC industry. He introduced a WhatsApp PPC group formed with YRV Dynamics, providing a safe space for friends to learn and ask PPC questions. Facilitated by Yousaf, this group offers direct access to his expertise. He stresses the importance of certification and mastering PPC terminology and formulas. Yousaf also highlights the lack of barriers to entry in the industry and the need for mentorship. He then explains how campaign learning works, focusing on setting up the correct buying objective, measuring primary and secondary conversions, and gradually optimizing the campaign. He discusses the cost per acquisition and the importance of each phase of the conversion funnel. Yunes concludes by inviting listeners to join his WhatsApp group for PPC discussions. Getting certified and understanding the vocabulary and formulas are important in the PPC industry. There is a lack of barriers to entry in the PPC industry, leading to a need for mentorship. Campaign learning involves setting up the correct buying objective, measuring primary and secondary conversions, and gradually optimizing the campaign. Each phase of the conversion funnel is important in campaign learning. Click Here to Join the PPC with YRV Dynamics Whats App Group YouTube Channel Medium Channel…
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1 Interview with Ashia Murphy: Founder and SEO of Designers Tech, SEO and Content Specialists 29:30
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29:30Asia Murphy, a web developer and SEO specialist, shares her journey in digital marketing and how she expanded her services. She started with blogging and became an editor for multiple publications. She then became an SEO technical writer, writing 1500-word articles within 24 hours. Asia realized the importance of web development and coding, which led her to become a freelancer. She emphasizes the need for a strong digital footprint and reputation in SEO, and the importance of understanding the differences between local SEO, on-page SEO, and off-page SEO. Asia advises clients to do thorough research and believe in their talents. Chapters 00:00 Introduction and Background 01:04 Starting with Blogging and Content Creation 04:12 Focus on Improving Website Quality and User Experience 08:08 The Evolution of SEO Before and After AI 18:14 Expanding Services and the Value of a One-Stop-Shop 26:30 Advice for Clients and Professionals in SEO and Digital Marketing YRV Dynamics YouTube Link to the above video YRV Dynamics Medium Profile YRV Dynamics Site YRV Dynamics LinkedIn…
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1 Subscriber Requested: High Ticket Items & tROAS 11:56
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11:56In this video, Yousaf (CEO and Founder of YRV Dynamics) addresses a subscriber's question about running PMAX campaigns on max conversion value. Provides feedback on best practices and discusses the importance of optimizing purchases. Additional recommendations include considering an abandoned cart strategy, landing pages, and enhanced conversions. Lastly, discussing tROAS and the importance of having various price ranges for successful implementation. Chapters Generated by Loom AI 00:00 Introduction 02:39 Considerations for tROAS 05:41 YouTube Video on High Ticket Items and tROAS Medium Channel…
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1 Top Google Ads Skills You Need in 2025 17:47
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17:47In this video, I discuss the challenges of shifting conversions and the impact of AI in digital advertising in the Google Ads space. I highlight the importance of adapting to new strategies and tools, such as AI, to stay competitive as a Google Ads buyer in 2025. I also touch on the need to analyze conversion tracking, optimize landing pages, and consider non-brand terms for advertising. 00:00 Shifting Conversions 01:40 The Impact of AI 08:16 Looking Beyond Search 12:30 Adapting Strategies YouTube Channel Medium Article Profile YRV Dynamics Link.Tree…
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1 Medium Blogging Platform for Small Business 20:17
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20:17In this video, I explore the world of Medium and discuss why it's an important platform for content creators. I highlight its unique features, such as domain authority and broad content categories, and share insights on how to leverage Medium to associate your brand and drive traffic. No action is requested, but I encourage you to watch and learn more about Medium's potential. Read Only Excel Sheet, click here Chapters 00:00 Introduction 02:41 Linking to Medium 05:18 Avoiding Platform Issues 07:49 Metrics: Views and Reads 11:19 Bottom of Each Article 13:44 Analyzing Estimated Views 16:11 Follower Metrics 18:05 Quality over Quantity, Medium as a Platform Medium Channel YouTube Channel…
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1 Google Marketing Live Conference Updates 13:26
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13:26In this video, I discuss the announcements made at Google Marketing Live 2024, including updates to Google Merchant Center and DemandGen. I also talk about the testing of search and shopping ads within the AI overview, the phasing out of third-party cookies, and the optimization for profit with Google ads. I share my thoughts on AI-generative creatives and the impact on ad copy. Watch this video to stay informed and learn about the latest developments in Google marketing. Chapters 00:00 Conference Announcements 02:22 Relevant Ads in AI Overview 04:15 Path of Conversion Analysis 06:49 GA Debug Tool 09:23 AI-Generative Creatives YouTube Channel Medium Article…
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1 Mastering UTMs for Better Results in Google Ads 10:22
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10:22In this video, Yousaf discusses the importance of UTMs and why you should continue using them. Hihglighting the changes that platforms have made to streamline the process and address the issue of over-attribution. Also the difference between GA4 and Universal Analytics and the delay in reporting with GA4. If you want to understand how to effectively use UTMs and stay updated on the latest changes, this video is for you. 00:00 Introduction 01:37 Impact of Apple's Updates 03:24 Campaign Tracking YouTube Channel Medium Blog Official Site…
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1 Google Ads: Primary & Secondary Goal Strategy 18:22
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18:22In this podcast, Yousaf discusses the importance of identifying primary and secondary goals. He explains how to ensure that all necessary events are firing correctly and how to identify and fix any issues. He also touches on the concept of conversions and the significance of assigning the correct conversion values + primary and secondary goal markers. No specific action is requested from the viewers, but the information provided will help them optimize their conversions via KPIs. PPC with YRV Dynamics YouTube Channel PPC with YRV Dynamics Medium Blog…
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1 'How to Scale Your Business' Podcast Appearance 28:32
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28:32Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the intricacies of PPC strategies and scaling a small business. Sharing how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Highlighting tips on creating compelling ad content, the importance of organic sales as a foundation for paid campaigns, and how to use data for targeted marketing efforts. Whether you're a startup looking to initiate your first ad campaign or an established brand aiming to refine your advertising approach, this episode will give you practical advice and strategic insights that can transform your marketing efforts. Hosted by Hector Santiesteban on his podcast "How to Scale a Business." Takeaways: Paid advertising is a way to scale e-commerce businesses by investing in marketing and crafting a compelling story around the product. Having organic sales and a strong brand authority are crucial before starting paid advertising campaigns. Lead magnets, such as email opt-ins and valuable content, help in building a loyal customer base and increasing lifetime value Utilizing CRM data, including emails and phone numbers, allows for targeted advertising and lookalike audience creation. AI is becoming more prominent in advertising, with automated headline and image creation, and a shift towards conversion-based metrics. Google TV integration offers new opportunities for advertising in the living room and reaching audiences in a different context. PPC with YRV Official YouTube Channel PPC with YRV Official Medium…
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In this video, I discuss recent layoffs in the tech industry, the impact of AI on market share, and the domination play between Google and OpenAI. I provide data on the decline in Google's market share and the rise of ChatGPT. I also highlight the potential implications for Apple and the challenges of ad revenue and bot traffic. Watch this video to gain valuable insights and stay informed about the latest developments in the tech industry. 00:00 Introduction 04:18 Impact of Layoffs 06:11 Market Share Analysis 08:16 My Take on the Situation 10:07 The Future of AI and Search 12:31 Challenges with Ad Revenue, Closing Remarks YouTube Video Link Medium Profile Link…
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1 Founder and CEO of Guided PPC: Santosh Kumar. His Journey and POV on the PPC Industry 42:14
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42:14In this conversation, Yousaf interviews Santosh Kumar, the founder and CEO of Guided PPC. They discuss Santosh's journey in the PPC industry, the creation of Guided PPC, and the industry's future. They also touch on the challenges faced by business owners in hiring PPC agencies, the changing landscape of PPC advertising, and the frustrations of clients whose inexperienced freelancers have burned. The conversation revolves around the challenges and best practices in the digital advertising industry, specifically focusing on Google Ads. The speakers discuss the importance of patience and thoroughness in advertising campaigns, the need for clients to be prepared before investing in advertising, and the significance of understanding key performance indicators (KPIs) and attribution windows. They also highlight the importance of accessing clients' Shopify accounts for better troubleshooting and analysis. The conversation concludes with a discussion on the industry's future and Guided PPC's mission to help media buyers improve their results. Santosh Kumar has a background in working for pay per click powerhouses and now heads the strategy for LDX Digital. Guided PPC was created to address the need for highly skilled and passionate Google Ads specialists. Business owners should consider hiring separate agencies for Google Ads and Meta Ads, as it is rare to find an agency that excels in both platforms. The PPC industry is going through a period of uncertainty and adaptation, with platforms like Google Ads and Bing Ads launching new features and incorporating AI. Agencies play a crucial role in making advertising platforms work in the best interest of clients. Clients should be cautious of freelancers who claim to be ex-Google experts but lack hands-on experience in driving ROI and profitability. Clients who have been burned by inexperienced freelancers are more likely to appreciate the value of working with experienced agencies. Patience and thoroughness are crucial in advertising campaigns. Clients should be prepared before investing in advertising. Understanding key performance indicators (KPIs) and attribution windows is essential. Access to clients' Shopify accounts can aid in troubleshooting and analysis. The future of the industry lies in continuous learning and improvement. Guided PPC aims to help media buyers improve their results. YouTube Video of the Interview Medium Profile…
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1 PPC Updates: X-TV News and the Tik Tok Ban Update 13:11
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13:11I'll be discussing the latest update on the TikTok ban and the introduction of X TV. We'll dive into what X TV is and what we can expect. Stick around to learn more about the future of TikTok and if it will be banned in the US. 00:00 Introduction 01:41 Partnerships and Real-time Content 05:21 Content Creators and Influences 09:05 TikTok Reprieve, Conclusion View our YouTube video on this PPC Update Check out our Medium Page…
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1 Subscriber Requested: Max Conversions vs. Max Conversion Value vs. t-ROAS in Google Ads 17:56
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17:56In this subscriber-requested video, we discuss the variances in Google Ads' Max Conversions, Max Conversion Value, and t-ROAS. We also discuss the best situations to use each to earn optimal performance for your campaign. #GoogleAds #MaxConversions #ConversionValue #tROAS #AdPerformance #DigitalMarketing #PPCStrategy #OnlineAdvertising #MarketingTips #AdCampaigns View the YouTube Vlog View the Medium Article…
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1 Mastering the Meta Blueprint Exam: Ultimate Study Guide 11:21
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11:21Mastering the Meta Blueprint Exam: What is considered passing Start early, roughly one month prior Learn from the Practice tests Retake until you earn a 100% score Take the planning exam soon after passing the buying test Follow our detailed discussion on Medium and YouTube on Mastering the Meta Blueprint Exam: YouTube Medium Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce. YRV Dynamics LinkedIn YRV Dynamics Site…
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1 Unlock Success: Why You Should be Meta Blueprint Certified 22:21
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22:21Why You Should Be Meta Blueprint Certified What is Meta Blueprint How can it help people in various PPC situations: agencies, small businesses, and contractors Advantages No disadvantages Follow our detailed discussion on Medium and YouTube on Why You Should Be Meta Blueprint Certified: YouTube Medium Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce. YRV Dynamics LinkedIn YRV Dynamics Site…
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1 Avoiding Scam PPC Agencies and Contractors 20:58
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20:58As a client, the following are steps you can take to vet and avoid scam PPC agencies & contractors: Best places to find a good PPC agency/ contractor Vet buyer certifications and credentials Access to key leadership/ buyers that are in-platforms Access to AI and tech integrations Case studies and examples of work PPC agency can adapt and help with other compelling issues Media spends should be used in your own ad accounts Follow our detailed discussion on Medium and YouTube on the steps you can take to avoid scam PPC contractors and agencies: YouTube Medium Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce. YRV Dynamics LinkedIn YRV Dynamics Site…
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1 Winning PPC Strategies for eCommerce Campaigns 23:50
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23:50Winning PPC strategies for eCommerce campaigns. Made for both clients and buyers. Drive compelling ROAS on your PPC Campaigns: Examination of the Smart Funnel Strategy Product specific Leverage RET and CRM data Creative by smart funnel phase Capitalize on seasons and key sales periods Use AI and tech within your PPC mix Follow our detailed discussion on Medium and YouTube on Winning PPC Strategies for eCommerce Campaigns: YouTube Medium Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce. YRV Dynamics LinkedIn YRV Dynamics Site…
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1 Level Up Your Google Ads Strategy with Advanced Audience Building 12:46
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12:46Advanced Google Ads Audience Building. Made for PPC buyers or those looking to level up their knowledge on Google audiences: Advanced Audience Building. Google Ads tutorial on the following: Custom Intent Audiences: In Market, life event, affinity, demo Affinity: Psycho-Behavioral Demo Remarketing List PMAX optimization Follow our detailed discussion on Medium and YouTube on improving your PPC ads: YouTube Medium Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and e-commerce. YRV Dynamics LinkedIn YRV Dynamics Site…
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1 Google Ads: The Ultimate Guide to Boost Your Business 13:54
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13:54This episode is for small business owners and clients who want to improve Google ads and PPC performance. They work with an in-house team, agency, or PPC contractors: Know your customer profile Upload your CRM data Where are you in your marketing lifecycle Use data-driven decision-making Improve your Google shopping listing/ads Use high-quality creative Follow our detailed discussion on Medium and YouTube on Google Ads: The Ultimate Guide to Boosting Your Business. YouTube Medium Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC and e-commerce. Visit our site or LinkedIn: YRV Dynamics LinkedIn YRV Dynamics Official Site…
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1 Tips and Tricks to Scale Your Google Ads 18:00
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18:00To get the most from your Google ads, keep in mind: Objective classification is not mandatory Bidding tips Understand bidding options Negative keywords Event Workflow Brand vs. Non-Brand Extend your learning; click the link below to dive deeper into Advanced Tactics for Elevating Your Google Ads Campaigns. YouTube Video Medium Article Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC and ecommerce.…
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1 Being Meta Blueprint Certified will Change Your Life 17:09
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17:09Expect changes in your life once you get META Blueprint certified: Once I dedicated myself to learning and passing both META Blueprint certifications (planning and buying), big changes happened for the better. Your skillsets will sharpen whether you work at a big agency or a PPC contractor. It makes imposter syndrome disappear All my staff at YRV Dynamics are Meta Blueprint certified Follow the discussion on this topic on the following platforms YouTube video Medium Article…
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1 PPC Industry Updates: Low Performing Ad Groups, Google Organic Carousels and Display Partner Transparency 9:05
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9:05Yousaf (CEO and Founder of YRV Dynamics) discusses the latest updates in Google Ads, including the mysterious pausing of ad groups and the introduction of data carousels. I explain why these updates are essential and how they can benefit your campaigns. I also provide insights on the Search Partner Network and why you should opt out of Display Partners. Watch this video to stay informed and make the most out of your Google Ads strategy. 00:00 Google mysteriously pausing ad groups 02:53 Resource issue with Google Gemini 05:02 Google Ads Search Partner Network Official YouTube Link for this Specific Podcast YRV Dynamics Medium YRV Dynamics LinkedIn YRV Dynamics IG YRV Dynamics Site…
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1 PPC Industry Updates: Apple Social Boosting Upcharge, Pinterest & Google TV inventory on Google Ads 12:22
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12:22In the podcast, I discuss the recent 30% tax on iOS devices for boosts, impacting costs significantly. Additionally, I highlight the positive impact of Pinterest inventory on Google ads and the availability of Google TV inventory for purchase. I share insights on buying upper funnel video inventory on Google TV and the benefits of connected TV advertising. 00:00 iOS fee Impact 02:23 Upper Funnel Video Inventory on Google TV 04:10 Pinterest Ads on Google Insights YouTube Vlog: PPC Updates: Apple, Pinterest and Google TV YRV Dynamics Medium YRV Dynamics LinkedIn YRV Dynamics IG YRV Dynamics Site…
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1 Google reveals AI tools for ad content customization: Gemini Update 12:06
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12:06In its Gemini update, Google has just released new AI tools for ad content customization. This game-changing update will allow advertisers to create even more personalized and effective ads on Google. In this podcast, I discuss the recent release of AI tools for headlines, descriptions, keywords, and images by Google as part of the Gemini AI project. I provide insights into the customization of assets based on keyword relevance and share my thoughts on the generated ad content. #GoogleUpdate #GoogleGemini #GoogleAds #NewGoogleAIGemini 00:00 Introduction 01:42 Brand terms and non-brand phrase match 03:28 Dynamic insertion for geolocation 05:32 Image review 07:41 Future expectations and Google's responsibility YouTube Vlog: Google reveals AI tools for ad content customization: Gemini Update YRV Dynamics Medium YRV Dynamics LinkedIn YRV Dynamics IG YRV Dynamics Site…
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1 Unlocking the Secrets of Google Ads' Smart Bidding Strategies 17:36
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17:36In this podcast, I explain the different smart bidding strategies of Google ads and their pros and cons. I discuss the importance of aligning the right goal with the right bidding strategy and provide examples of when to use each strategy. I also emphasize the need for conversion tracking and its impact on the algorithm. Stream this podcast to gain a better understanding of Google ads' smart bidding and how it can optimize your ad campaigns: 00:00 Introduction to Google Ads Smart Bidding Strategies 03:29 Smart Bidding and Conversions 06:06 Enhanced Cost Per Clicks 13:02 Maximum Clicks YouTube Video: Unlocking the Secrets of Smart Bidding Strategies Medium Article: Unlocking the Secrets of Smart Bidding Strategies YRV Dynamics LinkedIn YRV Dynamics IG YRV Dynamics Site…
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1 YouTube's Big Updates for 2024: What You Need to Know 13:27
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13:27In this podcast, YouTube CEO Neil Mohan shares four major updates for YouTube in 2024. He discusses the platform's growth, the number of channels in the YouTube partner program, and the amount of money paid out to creators. Mohan also talks about AI empowering human creativity and introduces new features like Dream Screen, YouTube Create, and auto-dubbing. The podcast provides insights into the future of YouTube and encourages viewers to explore the new tools and opportunities available. 00:00 Introduction 03:09 Dream Screen 05:17 Auto-dubbing YouTube: Big Updates for 2024: What You Need to Know YRV Dynamics Medium YRV Dynamics LinkedIn YRV Dynamics IG YRV Dynamics Site…
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1 META Blueprint: You Passed, Now What??!! 16:30
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16:30In this podcast, I share a funny story about a friend who read my articles and watched my videos on Meta Blueprint and how to succeed. I discuss the importance of passing the tests and offer tips on Meta planning, buying, and creating a business. I also emphasize sharing knowledge with your team and positioning yourself as a leader. Additionally, I touch on the benefits of offering services like organic, creative, and Shopify tech. Stream this podcast to boost your career and agency. 00:00 Introduction: Meta Blueprint Goal Discussion 02:40 Lift Your Team Up 04:32 Training Program 06:24 Tracking Errors 08:48 Targeting Larger Clients 13:18 Expanding Your Business YouTube: Meta Blueprint: You Passed, Now What??!! Medium Article: Meta Blueprint: You Passed, Now What??!! YRV Dynamics LinkedIn Y RV Dynamics IG YRV Dynamics Site…
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In this podcast, I discuss the concept of smart campaigns in Google Ads. I explain what smart campaigns are and their limitations and advise on whether to use them. I also highlight the different objectives achieved through smart campaigns, such as driving calls, website sales, lead magnets, and branding. Unfortunately, smart campaigns have limited control over creative elements and no A/B testing capabilities. I recommend smart campaigns for small businesses as a starting point for those new to Google Ads. 00:00 Starter campaigns 01:52 Optimization limitations 03:32 Limitations and frustrations 05:20 Branching out and deeper analytics 08:18 Recommendation for small businesses YouTube Vlog Smart Campaigns Medium Article: Smart Campaigns YRV Dynamics LinkedIn Y RV Dynamics IG YRV Dynamics Site…
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In this podcast, I discuss the latest PPC industry trends and new paid search and social placements. I also mention upcoming interviews with industry experts, which will be happening in a few months. Watch to stay updated and gain insights on leadership strategies and client acquisition. Key subjects with this update is: Google's Gemini AI, Meta Broadcast Channels and the upcoming Google Cookie Removal for 2024 00:00 Introduction 02:18 Gemini AI 05:20 Meta Broadcast Channels 07:28 Google Cookie- Apocolypse Enhanced Conversions YouTube Video for PPC Industry Update PPC with YRV Medium Profile Link YRV Dynamics Site YRV Dynamics LinkedIn YRV Dynamics IG…
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1 Mastering Google Ads Conversion Tracking 13:05
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13:05An overview of Google Ads conversions and how to set them up. I explain the different types of conversions, such as websites, phone calls, and imports, and discuss conversion attribution methods. I also cover the four options in Google Tag Manager for conversion tracking: conversion linker tag, Facebook tag, GA4 event tag, and Google Ads conversion tag. Additionally, I touch on the importance of Google Enhanced Conversions and checking the user ID data in the data layer. 00:00 Introduction 02:41 Developing Conversion Names 04:46 Facebook Tag 06:47 Checking for Double Fires 10:43 Checking User ID in Data Layer 12:32 Follow Us on Podcasts and YouTube Links: YouTube Vlog on Conversion Tracking Medium Article On Conversion Tracking YRV Dynamics Site YRV Dynamics LinkedIn YRV Dynamics IG…
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1 Mastering Smart Bidding💰: Boost Your Google Ads Success 15:36
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15:36In this podcast, Yousaf discusses smart bidding strategies for Google Ads campaigns and how to align them with your client's goals. Yousaf explains the concept of smart bidding, the difference between skag and stag setups, and the layer cake approach. He also covers conversions, portfolio campaigns, max conversion value, and cost per acquisition. Stream this podcast to learn how to optimize your bidding strategies and achieve better campaign results. Introduction Understanding Smart Bidding Real time auction Machine learning Learning Phase SKAG vs. STAG Setup Learning and Optimization Portfolio Campaigns Cost per Acquisition Promotions and Targeting Conversions, Max Conversions, tROAS, tCPA. Max Clicks, CPC, and clicks. Links: YouTube Vlog on Smart Bidding Medium Article On Smart Bidding YRV Dynamics Site YRV Dynamics LinkedIn YRV Dynamics IG…
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1 Supercharge Your Search Engine Marketing: Mastering Match Case & Negative Keywords 16:36
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16:36In this podcast, I explain the importance of match case keywords and negative keywords in search engine marketing. I discuss how AI works in the space, the differences between phrase match, exact match, and broad match, and provide examples to illustrate their usage. I also share tips on using the search terms report to optimize your campaigns and the importance of conducting experiments to find the right keywords. Stream this podcast to understand these concepts better and improve your search engine marketing efforts. Introduction AI and Single Topic Ad Groups Examples of Match Case Keywords Understanding Negative Keywords Blocking with Phrase and Exact Match Importance of the Search Terms Report Tips for Optimizing Campaigns YouTube Video On Match Case & Negative KWs Medium Article On Match Case & Negative KWs YRV Dynamics Site YRV Dynamics LinkedIn YRV Dynamics IG…
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1 Unleash the Power of Responsive Search Ads 20:23
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20:23Yousaf discusses advanced strategies to boost the performance of your Google Ads campaigns. Covering topics such as single keyword ad groups, quality score, dynamic keyword insertion, display URL paths, and more. Shared tips on using site links, structured snippets, callouts, and price extensions effectively. Stream this podcast to learn how to optimize your campaigns and improve your overall ad performance for Responsive Search Ads Precursor to Google Ads Single Keyword Ad Groups Display URL Paths Dynamic Keyword Insertion Site Links Structured Snippets Callouts Compelling Headlines and Descriptions Dynamic Keyword Insertion Tool Multiple RSA Strategies Shopping Campaigns Conclusion Medium Article on RSA Ads YouTube Vlog On RSA Ads Instagram Profile YRV Dynamics Site…
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PPC with YRV Dynamics
1 Boost Your Google Ads Success: Mastering Quality Score 21:13
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21:13In this podcast episode, Yousaf, CEO and Founder of YRV Dynamics, explains the concept of Quality Score in Google Ads and how it affects campaign performance. Yousaf breaks down the three components of Quality Score and discusses the importance of ad relevance, expected click-through rate (CTR), and landing page experience. It also touches on the impact of AI smart bidding and the role of branded keywords. By the end of the podcast, you'll clearly understand how to improve your Quality Score and optimize your Google Ads campaigns. View our Medium article on this topic View our YouTube video on this topic…
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PPC with YRV Dynamics
1 Discover the Secret to Geo-Targeting with Google Ads 12:42
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12:42Discover how location targeting in Google ads works: Our YouTube video on Discovering the Secret to Geo Targeting with Google Ads. Stream this podcast to understand better: "Nearby" option Use of exclusions within Google and geo-location targeting. This also includes excluding in Search. Presence and Presence or Interest Radius and "Pinning" Understanding final results of geo-targeting PPC with YRV Dynamics YouTube Link Yousaf's Medium Articles Link…
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PPC with YRV Dynamics
1 Interview: Boosting Client Deliveries and Winning Pitches (vlog form) 23:18
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23:18A great interview, between YRV Dynamics Founder and CEO Yousaf Yunes and Power My Analytics: The actual YouTube video can be found here Analytics Mastery: Yousaf on using Power My Analytics for stellar ROAS. Client-Centric Approach: Understand client problems for tailored solutions Visual Communication: Mastering data visualizations for effective client communication Advertising Balance: Find the sweet spot between organic and paid channels Agency Awareness: Spotting scam agencies and the importance of case studies Data-Driven Future: Continuous data monitoring for lasting success. PPC with YRV Dynamics YouTube Link Yousaf's Medium Articles Link…
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PPC with YRV Dynamics
1 Agency Leadership: End of Year Reflections 16:46
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16:46Yousaf Yunes reflects on his journey from agency roles to founding YRV and shares valuable lessons on navigating agency life and entrepreneurship. He emphasizes that while large agencies often offer stability, they can be limiting and vulnerable to economic downturns, as he experienced with company layoffs. This inspired him to start his own agency, recognizing the importance of having multiple revenue streams and projects to maintain stability and growth. Starting YRV was challenging, particularly in the first year, without resources like credit lines, tools, or a robust team. However, Yousaf credits his early clients, who transitioned with him from his previous agency, as essential in bridging the initial gap. Over time, YRV grew through persistent efforts, including leveraging platforms like Upwork and Fiverr, and a strong focus on content creation and social media presence. He highlights the power of platforms like YouTube, podcasts, and social networks, which have become crucial for his agency’s visibility, client acquisition, and SEO. Regular posting, including three YouTube shorts daily, helped drive brand recognition, creating a network that brings in clients and referrals. Yousaf’s advice for others is to prepare for job market volatility by building a side client base and diversifying income streams. He advocates for helping others along the way, as sharing knowledge can create lasting professional connections. Reflecting on the value of supporting the community and pursuing personal projects, he concludes with gratitude and a commitment to continue sharing agency leadership insights. View our Link.Tree…
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PPC with YRV Dynamics
1 Agency Leadership: Large Agencies and How Media Buying Has Changed 12:19
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12:19Yousaf reflects on a podcast episode about the shift away from traditional ad agencies as digital ad buying becomes more accessible for companies, especially on platforms like Google and Meta. Historically, ad agencies played a key role in navigating complex TV ad buys, but today’s PPC (pay-per-click) advertising allows even major brands to handle media in-house, reducing the need for agencies. Yousaf highlights how digital platforms, from YouTube to podcasts, are increasingly influential, especially for younger audiences who bypass TV. This shift is also evident in political media, where digital channels offer diverse perspectives not always reflected in traditional broadcast media. Yousaf suggests that as audiences shift, digital platforms may need greater representation in political reporting, hinting at the broader evolution of the media landscape.…
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PPC with YRV Dynamics
Yousaf Yunes addresses a common concern about pay-per-click (PPC) advertising, particularly the differences between manual cost per click (CPC) and max clicks strategies, and their impact on conversion rates. He shares insights based on a subscriber question regarding poor conversion results when using manual CPC and explores whether switching to max clicks would be beneficial. Yousaf explains that both manual CPC and max clicks approaches often lead to inefficient ad spending. While manual CPC allows for more control over bid prices, it still results in overspending, especially if set too low, as higher-value "gold" consumers are unlikely to engage at these lower rates. He introduces a framework of five consumer levels on Google, ranging from the high-converting "gold" and "silver" segments to lower-converting "bronze" consumers, "clickers," and spam/bots. Yousaf emphasizes that the most effective way to target quality traffic is to use a max conversions strategy rather than focusing on click-based metrics. This approach optimizes for consumer actions such as add-to-carts and purchases, ultimately resulting in better ROI, despite higher initial costs per conversion. He argues that while max conversions might start with higher expenses, these can be optimized over time to improve cost-effectiveness, unlike the unreliable manual CPC method. Visit our Link.Tree…
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PPC with YRV Dynamics
1 Agency Leadership: Being Open to New POVs in Tech 13:18
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13:18In a recent podcast, Yousaf Yunes, CEO and Founder of YRV Dynamics, emphasized the importance of adaptability and a holistic approach in digital marketing. He advocates for the Single Themed Ad Group (STAG) strategy over the traditional Single Keyword Ad Group (SKAG) method, citing challenges like increased competition and exposure through tools like SEMrush. Yousaf advises marketers to leverage broad match keywords, smart bidding, and dynamic keyword insertion to optimize campaigns effectively. He also highlights the limitations of relying solely on metrics like impression share, which only account for bids a campaign qualifies for, and stresses the need to focus on conversions rather than just traffic. Yousaf shares a case study involving a plumbing client where implementing Target CPA (TCPA) bidding led to a significant return on ad spend (ROAS), demonstrating the effectiveness of optimizing for high-value clicks. Furthermore, Yousaf encourages marketers to explore diverse channels beyond paid ads, such as content creation, email marketing, and organic strategies like podcasts, to drive conversions. He underscores the importance of understanding a client's business comprehensively and being proactive in recommending multifaceted solutions to support revenue growth. In summary, Yousaf advocates for a dynamic, client-centric approach in digital marketing, emphasizing continuous experimentation, strategic adaptability, and a focus on holistic revenue generation. Click here to visit our Link.Tree…
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PPC with YRV Dynamics
1 Agency Leadership: Expanding Your Superpower 11:16
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11:16Yousaf Yunes, shares insights on scaling a PPC (Pay-Per-Click) business and expanding service offerings to enhance client retention and revenue. He emphasizes the importance of starting with a strong foundational skill—such as PPC, creative services, or email marketing—and mastering it before diversifying. The approach involves gradually incorporating complementary services, like creative strategy or email campaigns, which align with existing expertise and client needs. Yousaf highlights the value of offering multiple services to prevent clients from seeking comprehensive solutions elsewhere. He stresses the importance of understanding the client’s perspective, where the final conversion is what matters most, not the specific channel driving it. To support this, he advises building a trustworthy team or network to handle specialized tasks, ensuring quality and reliability. He also shares lessons learned from outsourcing challenges and underscores the necessity of trusted team members. The talk concludes with a strategic recommendation for proactively proposing expanded services, showcasing versatility, and positioning oneself as an indispensable part of the client's revenue-driving process. YRV Dynamics Link.Tree…
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PPC with YRV Dynamics
1 Agency Reflections: Building Community, Content, and Authentic Digital Presence 20:37
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20:37Yousaf Yunes shares an engaging monologue from Runyon Canyon Park in Los Angeles, emphasizing its natural beauty and serene atmosphere, particularly at night. He recounts how the park serves as a place of solace amidst the demanding nature of managing his own ad agency. Transitioning into broader insights, Yousaf discusses the recent election and highlights the Red Side's successful use of social media through captivating events that resonated widely, such as the "garbage truck" stunt and working briefly at McDonald's. These tactics, which generated significant online attention, stand in contrast to the Blue Side’s lack of dynamic content. Drawing on personal experiences, Yousaf reflects on the importance of humble beginnings, mentioning his first job at Burger King at age 14, and how each step—from fast food to working at Staples and security during college—shaped his career in advertising. This life lesson reinforced his understanding of building authentic connections through relatable and genuine content. He emphasizes the need for business owners, especially in advertising, to establish an online presence that is easily searchable and impactful. He talks about leveraging platforms like YouTube, podcasts, and blogs to enhance SEO and build authority. Yousaf illustrates this by recounting his success in creating content that drew client inquiries and built trust. He also mentions nurturing a community, exemplified by his own 85-member WhatsApp group, where people exchange knowledge and improve their skills in PPC (pay-per-click) marketing. Yousaf urges listeners to be proactive in developing their digital footprints, sharing expertise through content, and prioritizing community-building without focusing solely on profit. He encourages giving back to the advertising community, similar to how doctors or lawyers contribute through teaching or pro bono work. This, he argues, elevates the overall quality of work in the field and helps maintain credibility. Concluding, Yousaf challenges his audience to search their own names online and assess what content appears, stressing the importance of aligning that with what they want to project. He ends with a motivational call to action: build meaningful content, engage with others, and give back to foster genuine growth and trust within their industry. 00:00 - 03:00: Introduction at Runyon Canyon; importance of nature and stress relief. 03:01 - 06:00: Election tactics analyzed; Red Side's success with viral content. 06:01 - 09:00: Personal career journey; emphasis on creating impactful, searchable content. 09:01 - 12:00: Building an online presence; importance of community and engagement. 12:01 - 15:00: Encouragement to give back to the PPC community; reflections shared. Our Agency Link.Tree…
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PPC with YRV Dynamics
1 Meta Blueprint Certification: 2015 to Today 9:08
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9:08Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the journey of Meta's Blueprint certification program from its early days as Facebook Blueprint in 2015 to today's robust Meta Blueprint initiative. This comprehensive talk dives into key developments across the years, such as the introduction of the certification in 2016, the impact of iOS 14 on digital advertising, and the pivotal role of the Conversion API (CAPI) in maintaining ad tracking efficacy. Yousaf highlights the rise of conversion funnels, the effects of the 2020 pandemic on e-commerce behavior, and the 2021 rebranding to Meta Blueprint. Looking ahead, Yousaf Yunes anticipates exciting advancements, including AI-driven ad copy, improved chatbot integrations for personalized customer engagement, and stronger educational tie-ins with colleges to equip students with in-demand digital marketing skills. Whether you're aiming for Meta Blueprint certification or seeking to understand its industry significance, this discussion is a valuable guide to mastering Meta's evolving advertising landscape. 0:00 - The Origins of Meta Blueprint Certification 2:25 - Certification and Curriculum Evolution 4:48 - The Impact of iOS 14 and Conversion API (CAPI) 6:40 - Future of Meta Blueprint and AI Integration Click Here to view our Link.Tree…
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PPC with YRV Dynamics
1 Special Election Episode: Power of Podcasts in 2024 8:41
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8:41In this episode, Yousaf Yunes discusses the impact of media strategies in recent elections, focusing on how one side leaned heavily into mainstream podcasts, notably Joe Rogan’s, while the other relied on legacy media and niche podcasts. This approach reflects a shift in media consumption trends and offers insights for marketers and PPC strategists. Yousaf emphasizes the power of choosing impactful media platforms, noting how brands can leverage targeted advertising on popular channels. He further encourages marketers to expand their professional footprint through content creation, such as blogs, vlogs, and podcasts. Beyond client work, he advocates for sharing predictions, insights, and case studies to build authority and community. Click here to view my link.tree…
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PPC with YRV Dynamics
1 The Behind the Scenes Story on PMAX's Creation 5:00
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5:00Yousaf Yunes, CEO and Founder or YRV Dynamics narrates the the story behind the creation of PMAX. Performance Max (PMAX) was one of Google Ads' boldest undertakings. Aiming to revolutionize digital advertising through a single AI-driven campaign that spans Google's entire ecosystem—Search, Display, YouTube, Gmail, Discover, and Maps—it promised simplicity and seamless automation. However, the journey to create it was riddled with challenges, from internal skepticism to ethical concerns. 0:00 – Introduction to Performance Max (PMAX) 1:30 – Development Challenges and Internal Skepticism 3:00 – Ethical Concerns and Privacy Considerations FInd out more by viewing YRV Dynamics' Link.Tree…
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PPC with YRV Dynamics
1 PPC Pricing: LIVE QA Setting Rates That Reflect Your Worth 11:57
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11:57Are you struggling to figure out how much to charge for your PPC Pay Per Click freelance or small agency services? Whether you're transitioning from a large agency with massive budgets or just starting, pricing yourself can feel tricky. In this video, we’ll walk you through essential steps to determine your true value, avoid the “$400/ per month Trap,” and ensure your pricing reflects the skills and time you bring to your clients. Learn tips for calculating your rate, structuring your time effectively, and setting up your contracts for long-term success. 00:00 Pricing Dilemma – Setting the right price for your time and experience 01:14 From Big Agency to Small Clients – Transitioning to smaller clients with smaller budgets 06:15 Avoiding the "$400 Trap" – Why you shouldn't undersell yourself 08:43 Breaking Down Your Value – Calculating your worth and charging accordingly Link to YRV Dynamics Link.Tree…
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PPC with YRV Dynamics
1 Live QA! Get High Quality Leads on Google Ads (6 min) 6:12
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6:12Yousaf, CEO and Founder of YRV Dynamics, discusses in a LIVE QA how to get high quality from your Google Ads from Lead Scoring via CRM. Discover why CRMs like HubSpot, Pipeline & GoHighLevel are essential for effective Google Ads in 2025. We'll explore lead scoring, enhanced conversions, and the best practices for excluding low-quality leads by location. Watch now to master Google Ads and get more qualified leads for your business 0:00 Introduction to Lead Quality in Competitive Niches 1:19 Importance of CRMs and Lead Scoring 4:37 Optimizing Google Ads for Qualified Leads View Our Link.Tree for more info: https://linktr.ee/yrvdynamics…
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PPC with YRV Dynamics
LIVE! Google Ads Workshop with YouTube subscribers. In this conversation, Yousaf Yunes discusses various strategies for optimizing Google Ads, particularly in the medical industry. He emphasizes the importance of focusing on conversions rather than just clicks, the need for proper tracking and attribution, and the effectiveness of different ad types such as call ads. The discussion also covers the significance of brand advertising and how it can complement non-brand efforts to improve overall marketing performance. -Max clicks can lead to a high percentage of spam traffic. -It's crucial to set up conversion tracking for effective Google Ads. -Optimizing for specific actions, like WhatsApp clicks, is essential -Medical advertising should focus on high-intent placements. -Call ads can be a powerful tool for lead generation in the medical field. -Brand advertising is important for retargeting and reducing acquisition costs. -Using both brand and non-brand strategies can enhance overall performance. -Call ads should be set for longer durations to qualify as conversions. -Understanding your audience's intent is key to successful advertising. -Continuous testing and optimization are necessary for effective campaigns Chapters 00:00 Understanding Google Ads Strategies 05:10 Optimizing for Conversions in Medical Advertising 09:51 Effective Ad Types for the Medical Industry 15:09 Navigating Brand and Non-Brand Advertising YRV Dynamics Official Link.Tree…
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PPC with YRV Dynamics
Google’s story began with two Stanford PhD students, Larry Page and Sergey Brin, who shared a curiosity about organizing the vast, chaotic information on the early internet. Despite a rocky start to their friendship, they collaborated to create a revolutionary search engine that could analyze website connections rather than just counting keywords—something no one had tried before. Their 1996 research project, called 'Backrub,' aimed to rank sites by quality, not just keywords. They later renamed it Google, inspired by the word ‘googol,’ representing their vision to organize an endless amount of web data. But there was a catch—they were broke. Working out of a friend’s garage, they poured everything into refining their technology, driven by the mission to make knowledge universally accessible. In 1998, they launched Google Inc., and the internet would never be the same. The accuracy of Google’s search results was a game-changer, sparking a digital revolution and shaping the way we access information today. Yousaf Yunes, CEO and Founder of YRV Dynamics, narrates. VIsit YRV Dynamics' Link.Tree by clicking here…
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PPC with YRV Dynamics
1 Boosting Real Estate PPC Conversions: Top Tips for Realtors on Google Ads & Lead Nurturing 13:42
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13:42Yousaf Yunes, CEO and Founder of YRV Dynamics, provides guidance to real estate professionals on creating high-conversion ad campaigns. Here’s a summary of his key points: Ad Objective Selection: Yousaf discusses the benefits of using the “no objective” option in Google Ads to provide broader placement and creative control. By skipping pre-set objectives, ad buyers can optimize more freely, catering to specific needs and maximizing flexibility in targeting and ad types. Compelling Ad Copy and Clear Calls to Action: He emphasizes the importance of including strong, direct calls to action (CTAs) in the ad copy, such as encouraging users to schedule a tour or request more information. This helps guide potential clients and makes ads more actionable, enhancing engagement and improving the effectiveness of each click. Building Personal Authority: Yousaf suggests that realtors showcase their knowledge of the local area in their ads, such as details about schools, amenities, and neighborhood characteristics. This approach demonstrates expertise, building credibility and establishing the realtor as a local authority, which appeals to both buyers and sellers. Effective Storytelling in Property Marketing: He discusses using detailed storytelling to make property ads more engaging, from smaller homes to luxury properties. Through thoughtful narration of property features, ads can hold attention and better connect with viewers. Yousaf also recommends maintaining CTAs throughout videos to maximize opportunities for viewers to take action. Targeting Based on Key Demographics: He advises realtors to craft ads based on specific local interests, such as proximity to strong school districts, appealing to families and first-time homebuyers. Additionally, he suggests using dynamic keywords like city names in ad copy to further localize the content, which can be particularly effective in promoting auction and foreclosure properties. Utilizing Lead Magnets: Lead magnets, such as guides and newsletters, act as “silent salespeople,” nurturing potential clients by offering valuable information. Yousaf explains that this strategy builds ongoing engagement, categorizing prospects into Marketing Qualified Leads and Sales Qualified Leads as they interact with content, enabling realtors to differentiate between general interest and highly qualified leads. Ad Funnel Structure and Retargeting Strategy: Yousaf outlines the importance of a structured marketing funnel, including stages for awareness, engagement, and conversion. He highlights that video ads can be especially effective for building initial engagement and retargeting audiences. Through strategic retargeting, realtors can focus on viewers who show sustained interest, increasing the chances of turning these audiences into clients. CRM Integration for Lead Tracking: Yousaf emphasizes the necessity of a Customer Relationship Management (CRM) system for managing leads effectively. He notes that linking CRM data with Google Ads enables better conversion tracking, as the CRM provides insights into lead behavior and scores them based on engagement levels. This helps realtors target higher-quality leads and continuously refine ad performance. Enhanced Conversion and Feedback Loops: He discusses “enhanced conversion,” a process that connects CRM-tracked actions with Google Ads to allow comprehensive tracking of customer journeys. This system improves remarketing accuracy, as actions from lead magnet engagement to direct site interactions remain connected. Enhanced conversion enables Google to learn from each interaction, creating a feedback loop that sharpens ad targeting. Encouraging Engagement and Accessibility: Yousaf concludes by inviting viewers to explore additional content and community resources, including a WhatsApp group. He encourages viewers to reach out with questions, demonstrating a commitment to ongoing support and engagement. In summary, Yousaf recommends a flexible approach to ad objectives, clear CTAs, personalized storytelling, and community-focused content for successful real estate ad campaigns. Integrating CRMs, nurturing leads with informative content, and leveraging retargeting are key strategies he suggests for optimizing conversions and improving ad effectiveness. 00:00 - Yousaf begins by addressing the difference between selecting ad objectives in Google Ads and running ads with no specific guidance. 01:00 - Recommends using “without goals guidance” for more flexibility in ad placements and options. 02:30 - Highlights the importance of clear calls to action (e.g., "schedule a tour today") to boost engagement and click-through rates. 04:20 - Suggests including local details like school districts and neighborhood info in ad copy to build trust and appeal to buyers. 06:50 - Explains the role of lead magnets and CRM systems in nurturing leads and creating a feedback loop for optimized targeting. Click here to view YRV Dynamics' Link.Tree for more information…
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PPC with YRV Dynamics
1 Agency Motivation: Being the Best (3 Min audio-short episode) 2:51
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2:51Agency Motivation Discussion with Yousaf Yunes, YRV Dynamics Founder & CEO: As a PPC agency, what sets us apart is our expertise, certifications, and proven results. In this competitive industry, being the best isn't optional—it's essential. Our Meta Blueprint and Google Ads certifications demonstrate our proficiency, but true success comes from applying this knowledge in our campaigns. Our case studies highlight how we've boosted conversions, reduced costs, and maximized client returns. Every client interaction is an opportunity to showcase our skills and reinforce why they chose us. Being the best requires constant growth, surpassing expectations, and delivering outstanding results every day. YRV Dynamics Link Tree…
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