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Indhold leveret af Bola Yusuf. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Bola Yusuf eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Indhold leveret af Bola Yusuf. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Bola Yusuf eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Indhold leveret af Bola Yusuf. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Bola Yusuf eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Today is the last episode of the Inspiration republic, I am excited about it. I have taught over a hundred participants at my webinar about the last profile in the last two years. The last profile is a concept of creating the end of life and walk back to the present to live it. It is all about creating the statement you would want to hear from the lips of everyone at your funeral services when you finally depart from the earth. It begins by asking the question, “What would I be known or remembered for when I am gone?” --- Send in a voice message: https://podcasters.spotify.com/pod/show/bolayusuf/message…
I decided to follow them. When we arrived at the graveyard, the Clergyman preached the shortest, most unforgettable sermon I have ever heard. He said: "As is our culture in this town, everyone is expected to write his or her last profile and submit to the timekeeper. Today is the day of reckoning. We shall examine Madam Agnes's profile written and submitted 40 years ago to see whether or not she lived by it." I haven't heard such before. It was very shocking to me. Someone called “The Timekeeper” came and presented her profile to the Clergyman to read out loud. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bolayusuf/message…
The whole town was shut down. There was wailing and crying. Everyone was heading in one direction. In my confusion, I stood and watched for a few minutes. No one said a word. The young and old were crying uncontrollably. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bolayusuf/message…
“ Don’t accept the world as it is. Dream of what the world could be - and then help make it happen. ” - Peter Tatchell You can make it happen. Your dream is a possibility. If it wasn’t possible, the divinity wouldn’t have allowed it to be conceived in your mind. You can design your life the way you want it to happen. You can make life happen from and through you. We need you to make the change to seek to make. You can create a new order of humanity through your daily decision in life. This is my admonition to you today: --- Send in a voice message: https://podcasters.spotify.com/pod/show/bolayusuf/message…
First, life happens TO you. Then you CHOOSE to make life happen. Life happens FROM you and finally, Life happens THROUGH you. The state of 'Life happens to me' is the powerless state of life. A life of survival rather than a life of meaning and contribution. The best state to be in life is a state where you make life happens to others through you. In early life, Life happens to most of us. But as we grow and attain maturity the best way to begin to live a life of meaning and contribution is to start making life happens as we choose. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bolayusuf/message…
Praise is a positive enemy. Seek feedback, not praise. When you receive feedback, filter it, and consume the ones that inspire you to expand your horizon. Praise can destroy your capacity to do more if you don’t handle it carefully. “Every time you give someone the power to build you up with praise, you are also unknowingly giving that person the power to destroy you with criticism. Therefore, accept praise and criticism as nothing more than someone else’s expressions of opinion. They have nothing to do with who you really are.” – Vishen Lakhiani When you are told you are the best. The hole in your heart that is constantly seeking validation gets filled. Your ego rises and sometimes become bloated. This is not healthy for your success. How do you handle praise? --- Send in a voice message: https://podcasters.spotify.com/pod/show/bolayusuf/message…
“Most people don’t like being criticised. There is no way to achieve a serious level of success without getting some attention. Yes, people will eye you and make it clear that they disapprove of what you are doing. Let’s face it: No matter what choices you make in life, someone is going to criticise you somewhere along the way.” – Grant Cardone You need collaboration, recommendation, association, feedback, etc. But two things you must be immune to if you desire success in life: Praise and Criticism. Yes, these two are dangerous enemies that tell you that you are not born enough, you need someone’s approval or validation. To succeed in your terms, serve humanity and divinity, make meaningful contributions to the world; you must build up immunity against Praise and Criticism. In this episode, my focus is on criticism. Never allow criticism to stop you from succeeding and excelling in your pursuit. What is Criticism? --- Send in a voice message: https://podcasters.spotify.com/pod/show/bolayusuf/message…
“Self-Appreciation — being compassionate and loving ourselves — is not only the foundation of our lives; it’s the foundation of a better world. The stronger it is, the more we can build together.” - Gustavo Razzetti When I asked a friend to write 10 things he loves about another friend. He was able to complete the list in 60seconds. Then I asked him to write what he loves about himself and the exercise became a daunting one. Why do you know so much about people and you know nothing about yourself? I know you love people, you believe in them. But why have you left the chief task of loving believing in yourself unattended to? Please have mercy on yourself. Be compassionate and kind to yourself. To fill the hole in your soul, you must have compassion for yourself. What is self-compassion? --- Send in a voice message: https://podcasters.spotify.com/pod/show/bolayusuf/message…
What do you do when you appreciate someone for what they have done? Most likely, you would say, “Thank you”, or you would be nice, kind, and courteous towards the other person. But how many times do we say “thank you” to ourselves? How many times do we give thanks to our bodies for functioning properly the way God has made it or for gifts and talents we are endowed with? Not many times I guess. Lydia made her first speech at the speaking club. She expected validations, commendations and appreciations. Unfortunately, everyone was carried away. She became so sad and said, “I am not good enough” There is a hole in her soul expecting other people to fill it up with good, kind and appreciative words. To fill the hole in our soul and become wholesomeness, we need self-appreciation as a daily tonic for the soul. How do we self appreciate? --- Send in a voice message: https://podcasters.spotify.com/pod/show/bolayusuf/message…
To fill the hole in your soul, it begins with self-love. You must love yourself as if your life depends on it. “There is nothing more attractive than a person who loves himself or herself so deeply that their positive energy and love spill over to others and the world” – Vishen Lakhiani. There is a hole within every soul that seeks validation, love, praise, and care from others. It is a feeling of ‘I am not enough’ that is deeply rooted in the soul. When you make the filling of the hole in your soul the responsibility of another person, you begin to seek for love, attention, approval endlessly. To live a happy and fulfilled life, you must move from a hole to being whole. You must move from the stage of seeking validation to a stage of completeness – a stage of being more than enough. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bolayusuf/message…
“Life laughs at you when you are unhappy; Life smiles at you when you are happy, But life salutes you when you make others happy.” - Charlie Chaplin Making happiness happen for others comes from our awakening, growth and understanding that every single life is designed to birth other lives. A life of happiness is designed to birth other lives of happiness. A life of success and prosperity is designed to birth other lives of success and prosperity. If we haven’t got there yet, we must strive continuously to attain a life that consistently gives birth to its kind. Making happiness happen for others is the surest way to sustain personal happiness. Don’t spread hate, worry, gloominess, fear, that is not your assignment. Engage daily in the business of making everyone around you connect to your fountain of happiness. According to a philosopher, Confucius, “If you want happiness for a year, inherit a fortune. If you want happiness for a lifetime, help someone else.” How do you help someone with happiness? --- Send in a voice message: https://podcasters.spotify.com/pod/show/bolayusuf/message…
The happiest people are the ones who make others happy. We have a great mission here; we are not here only to make ourselves happy but also to infuse happiness in others. We are commissioned to make happiness happen for others. The positive energy and vibes emanating from our bowels are designed to cause unique vibrations and experiences in connection with every element of nature around us. Creating memorable experiences that make someone look back at his life and have an overwhelming smile, joy and be consumed by a burst of uncontrollable laughter is one of the reasons we are here. However, making happiness happen requires certain deliberate actions: --- Send in a voice message: https://podcasters.spotify.com/pod/show/bolayusuf/message…
Happiness is a spiritual exercise that nourishes the soul. It is living every minute of our lives with love, grace, and gratitude. True happiness springs up from the well of gratitude. Everyday practice of gratitude is a journey into a life of happiness and fulfillment. “Gratitude is a powerful catalyst for happiness. It’s the spark that lights a fire of joy in your soul.” – Amy Collette Perhaps there is no single exercise that serves as a big happiness booster like the practice of gratitude. At workplaces, gratitude has been described by human resources professionals as one of the major productivity boosters. Scientifically, there are proven benefits of consistent practice of gratitude. These include more energy, more forgiving attitude, less depression, less anxiousness, more feeling of being socially connected, better sleep, fewer headaches etc. How do you engage in a consistent practice of gratitude? --- Send in a voice message: https://podcasters.spotify.com/pod/show/bolayusuf/message…
“ Extraordinary minds understand that happiness comes from within. They begin with happiness in the now and use it as a fuel to drive all their other visions and intentions for themselves and the world.” _ Vishen Lakhiani Your happiness matters. It is the fuel you can use to drive your ambitions, visions, dreams, aspirations etc. Your career and business can suffer if you do not consider the art of happiness as a necessity in your journey to success. This is so important because…. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bolayusuf/message…
“It turns out that our brains are literally hardwired to perform at their best not when they are negative or even neutral, but when they are positive. Yet in today’s world, we ironically sacrifice happiness for success only to lower our brain's success rates.” – Shawon Achor Happiness matters because it stimulates your brain to perform at a maximum level. No matter how success-driven you are, sacrificing your happiness today for a success hoped for tomorrow is like preparing for a journey that will end in frustration. You can never be so sure about tomorrow’s event; happiness now matters. It matters to be happy at the now while pursuing vigorously your life quest. Why is happiness so important? --- Send in a voice message: https://podcasters.spotify.com/pod/show/bolayusuf/message…
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