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Indhold leveret af Emily Osmond. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Emily Osmond eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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We answer listener questions about the making of Season 5: Hark and of Threshold more broadly in this special AMA episode with host Amy Martin, managing editor Erika Janik, and producer Sam Moore. Thanks to Kraftkabel for the use of his music. You can find the whole track here . Threshold is nonprofit, listener-supported, and independently produced. You can support Threshold by donating today . To stay connected, sign up for our newsletter .…
The Emily Osmond Show
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Indhold leveret af Emily Osmond. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Emily Osmond eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
The Emily Osmond Show brings you practical strategies and candid real stories of entrepreneurs to help you make marketing, mindset and money your superpowers. Hosted by Emily Osmond - an online marketing educator, leader of an incredible global community of female entrepreneurs, and a content creator based in Melbourne, Australia.
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292 episoder
Marker alle som (u)afspillede ...
Manage series 2881698
Indhold leveret af Emily Osmond. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Emily Osmond eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
The Emily Osmond Show brings you practical strategies and candid real stories of entrepreneurs to help you make marketing, mindset and money your superpowers. Hosted by Emily Osmond - an online marketing educator, leader of an incredible global community of female entrepreneurs, and a content creator based in Melbourne, Australia.
…
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292 episoder
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The Emily Osmond Show
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A little update from me about the podcast! I’m expecting our second baby boy in just a couple of weeks time, at the time of recording this podcast (he is due mid to late July), and I’ve decided this time round to take a break from the podcast. I’m intending to take the first six to 12 months of baby-to-be’s life a little slower with work than I did with our first-born son (who is now almost 22 months old). One of the tasks that felt most stressful and hardest during that first year of my first-born son’s life was finding both the time and creativity to produce weekly longer form content - which is this podcast. So this time round, I’m giving myself permission to take a break from the podcast! I haven’t decided when I will start it back up with new episodes, but of course, you’ll be the first to know. I’ll still be supporting solopreneurs and small business owners via my online course and resources, which you can explore at emilyosmond.com/programs and I’ll be staying active on my Instagram at @emilyosmond, along with continuing to speak at and host events. So for now, it’s “see you later” to the podcast - and until we speak next, stay well, stay happy and remember: connection over perfection, you’ve got this and we’ll speak soon! CONNECT WITH EMILY Website | Instagram | LinkedIn Get Emily’s free online marketing resources at emilyosmond.com/free Create and launch your first online course in 30 Days with 30 Day Course Launch at www.emilyosmond.com/launch-course Explore all of Emily’s online courses and resources at www.emilyosmond.com/programs…
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1 Finding the courage to become visible online with Christine Davies of Woven Holistic Counselling 27:41
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In this episode, I speak with Christine Davies: a Masters-qualified holistic psychotherapist who supports women to be well in their body, mind and soul, and who is based in the Sunshine Coast, Queensland, Australia. We discuss the evolution of her business - Woven Holistic Counselling, which Christine started inspired by her own mental health journey and subsequent personal growth through the use of holistic modalities. Christine and I explore the marketing strategies that have supported her, specifically bringing herself into her marketing through video, even when it felt like an incredibly scary and uncomfortable thing to do at the start (which perhaps you can relate to), along with the power of building real-life connections to attract clients. We also discuss how Christine continues to intentionally structure her business to support her own well-being. I have had the absolute pleasure of working with Christine through my membership The Modern Marketing Collective and a couple of my Elevate business retreats and it has been so rewarding for me personally to see someone who has such drive and commitment to their work, as is as gifted as Christine, to continue to expand her marketing skills and confidence and evolve her business. CONNECT WITH EMILY Website | Instagram | LinkedIn Get Emily’s free online marketing resources at emilyosmond.com/free Create and launch your first online course in 30 Days with 30 Day Course Launch at www.emilyosmond.com/launch-course Explore all of Emily’s online courses and resources at www.emilyosmond.com/programs CONNECT WITH CHRISTINE Website | Instagram | Facebook…
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1 5 reasons why starting with a smaller, specific course is smart 15:36
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If you're like most entrepreneurs then there are loads of things that you could teach and that you could help people with, which means that when it comes to creating our first online course, you could create an all encompassing course or even a membership that covers all the bases and all aspects of our area of expertise. However, in today’s episode, I want to share with you why starting your online course journey with a smaller, lower priced, and more specific course can be a really smart way to go, with five key elements to consider. Timestamps: 00:00: Starting with a Smaller, More Specific Course 04:36: Selling on Evergreen 09:19: More Satisfied Customers and Increased Word-of-Mouth 13:28: Strategic Approach to Course Creation Takeaways: Creating a smaller, more specific course allows for quicker creation and learning about course creation, marketing, selling, and delivery. Smaller, more specific courses have a shorter decision-making process for the audience, making it easier for them to buy. These courses are easier to sell on Evergreen, allowing for consistent sales without relying on big launch events. Shorter courses enable quicker feedback gathering and improvement, leading to more satisfied customers and increased word-of-mouth. Starting with a smaller course doesn't limit future expansion and the opportunity to offer upsells, cross-sells, and additional courses.…
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1 How to create an online course that gets your students results 17:51
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It’s tempting to want to share everything we know in our online course. We can also equate quantity of content with quality of course. But what is in fact more valuable than more information? Quicker results. People don’t want to buy a library of information. They want the fastest route to the course’s promised outcome. In this episode, we’re exploring how to decide how much to include in your course, and how doing this purposefully will accelerate your students’ results. I also step you through the actual step by step process I’ve mapped out for my new online course to teach my students and help them get results. Timestamps: 00:00: Deciding How Much to Include in Your Online Course 04:18: Removing the Noise: Focusing on Actions and Implementation 09:00: Validating Your Course Idea Before Creating Extensive Content 13:18: Taking Action in Designing and Launching Your Course Takeaways: Focus on the fastest route to the course's promised outcome rather than overwhelming students with excessive information. Create a step-by-step process that organizes the course content and provides clarity for students. Think about the key steps that students need to take to go from their starting point (A) to the desired outcome (B). Remove unnecessary content and keep the course focused on actions and implementation. Give creative names to the steps in the course process. Iterate and tweak the course process based on feedback from students. Design the course to be practical and provide clear instructions for implementation. Consider using a platform like Kajabi for course setup and infrastructure. Validate the course idea before creating extensive content. Learn from students and iterate the course to create the best version that gets results. Take action in designing and launching the course. CONNECT WITH EMILY Website | Instagram | LinkedIn Get Emily’s free online marketing resources at emilyosmond.com/free Create and launch your first online course in 30 Days with 30 Day Course Launch at www.emilyosmond.com/launch-course Want help growing your audience, email list, and sales for your online business? Join The Modern Marketing Collective at emilyosmond.com/collective…
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1 The very first place to start when it comes to designing a successful online course 14:25
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Today we’re exploring arguably the most important decision you will make when it comes to designing your online course. And this is becoming very clear and specific about the person, problem and solution of your online course. When I take a look at the students I have worked with to launch their own courses, those who have had the most success, and have been able to sell their courses the most easily and frequently, have had one thing in common: They target a specific person to solve a specific problem. It’s easy to think that the broader our course is, and the more people it is relevant to, then the more of it we will sell. But in fact, the opposite is true. And the case study in this episode will show you why. In this episode, I’ll step you through how to pinpoint the problem and solution that your course delivers on. So let’s get started! Timestamps: 00:00: The Power of Targeting a Specific Problem and Solution 05:04: Not a Lot of People Get Through Online Courses 10:57: Creating an Entry Point with an Introductory Offer Takeaways: The success of online courses is often tied to targeting a specific type of person to solve a specific type of problem. Specificity sells, and vagueness doesn't. Being clear and specific about the problem and solution of an online course is crucial. Going deeper on one thing and focusing on a specific problem can lead to better results and higher course sales. Creating an entry point into a business through an introductory offer can help with marketing cut-through and guide customers to other offers. It's important to describe the problem that your course solves and the result it helps students achieve in a simple phrase. CONNECT WITH EMILY Website | Instagram | Facebook | LinkedIn Get Emily’s free online marketing resources at emilyosmond.com/free Join the waitlist for 30 Day Course Launch at www.emilyosmond.com/launch-course Want help growing your online business? Join The Modern Marketing Collective at emilyosmond.com/collective…
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1 Corporate marketer turned SEO copywriter with Renee Mariette 35:23
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In this week’s episode I'm joined by one of our members from The Modern Marketing Collective and an Elevate Business Retreat alumni, Renee Mariette. And Renee runs the business called Make Words Work . In this episode, we discuss Renee's move from corporate marketer to self -employed running her SEO copywriting business. She takes us through how when she started her business as per so many of us, myself included, she went from offering all the things. And then over time, using what she learned were the real pain points for her clients, plus the area that she really enjoyed the most, she then went and specialised. Renee also shares how she's built a network, and how she has learnt a lot from people who are a few steps ahead of her. She also discusses how she has teamed up with someone who offers complimentary services to create packages that are there to serve their clients that really tick all the boxes when it comes to SEO in their business, along with her biggest learning since starting her business. Renee is our guest expert inside The Modern Marketing Collective for the month of April and she's going to be sharing her expertise when it comes to SEO and the growing world of AI. Renee will share how we can really tangibly execute on this in our business. To access this SEO & AI Masterclass, join The Modern Marketing Collective today. Timestamps: 03:23: What is SEO Copywriting and its Benefits 07:06: Evolution of the Business 09:29: Marketing Strategies and Networking 14:45: Balancing Work and Life 16:29: Surprising and Challenging Aspects of Business 27:02: Current Focus and Future Plans CONNECT WITH RENEE Website | Instagram | Facebook | LinkedIn CONNECT WITH EMILY Website | Instagram | LinkedIn Get Emily’s free online marketing resources at emilyosmond.com/free Create and launch your first online course in 30 Days: join the waitlist for 30 Day Course Launch at www.emilyosmond.com/launch-course Want help growing your audience, email list, and sales for your online business? Join The Modern Marketing Collective at emilyosmond.com/collective…
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1 How to approach your very first course launch (and why the goal shouldn't be about the money it makes) 12:35
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Have you been thinking about creating and launching your first online course ? There can be a lot to get your head around from the sales pages, the checkout pages, emailing your list, promoting on social media, the course creation, picking a name and price and the launch strategy itself. But if you're like many of the course creators I work with, there can also feel like there's a huge pressure to have a 'big' launch and enrol the most number of students possible.. or else it's a 'fail'. In this episode, I'm explaining why the purpose of your first course launch isn’t about the money it makes . Instead: it is to create the course content with the input of your first intake of students. When you do this, you ensure your course gets results and happy students and testimonials to propel future sales of your course. Click play to find out how this approach will grow your future course sales more than anything else. Timestamps: 00:00: Introduction and Latest Podcast Review 01:14: The Purpose of the First Course Launch 04:58: Focusing on Student Success (and why this will grow your future course sales) 08:56: Introducing '30 Day Course Launch'. Join the waitlist for 30 Day Course Launch at www.emilyosmond.com/launch-course CONNECT WITH EMILY Website | Instagram | Facebook | LinkedIn Get Emily’s free online marketing resources at emilyosmond.com/free Want help growing your online business? Join The Modern Marketing Collective at emilyosmond.com/collective…
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1 The realities of making six figures in school hours with Kate Toon 40:23
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In this episode, I’m speaking with Kate Toon: an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business. Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success. Kate is a renowned speaker, podcaster and the author of the newly released book: Six Figures in School Hours: How to run a successful business and still be a good parent (2023). In this episode, we discuss: Kate’s ‘why’ for being in business - and losing it and finding it again Her transparency around not always knowing what’s next and how sometimes it’s about letting things play out versus needing a big goal to work towards How creative genius is overestimated and why so much of the time, it’s really about just doing your work and persisting long enough for happy accidents to happen Why Kate recently combined two of her online memberships into one What you really want versus what your ego tells you that you want Pricing and delivery models - and Kate’s moral standing on it currently The team and inputs required to run a million dollar revenue business Kate breaks down her marketing outputs and launches Kate has a teenage son and she breaks down what her business looked like at her son’s different ages, from newborn to toddler, primary school and now teenage years. You can order Kate’s book, Six Figures in School Hours, on Amazon or Booktopia or through Kate’s website - katetoon.com CONNECT WITH EMILY Website | Instagram | Facebook | LinkedIn Free marketing training, templates and resources at emilyosmond.com/free Join The Modern Marketing Collective at emilyosmond.com/collective CONNECT WITH KATE TOON Website | Instagram | Facebook…
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1 How to be more productive (without the guilt trip) with Leah Selfe 31:01
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On this week’s episode, I’m joined by Leah Selfe, who you may know as the Productivity Queen. Leah works with women who are passionate about impacting others through their teachings and knowledge. She’s the go to Automation Strategist for fine tuning processes, creating business systems that work and automating workflows for easier business operations. Or, in short, she’s the woman who helps others to be more productive in their business, kick goals and get the work done. After 15 years in the corporate world Leah was made redundant like many others due to Covid-19. Leah knew that this was her chance to take matters into her own hands and decided to start her own business. In this episode, Leah shares what productivity is - and isn’t; the traps so many of us can fall into in the quest to get more done in less time; and her personal productivity go-tos. You’ll find Leah online at theproductivityqueen.com.au CONNECT WITH EMILY Website | Instagram | Facebook | LinkedIn Free marketing training, templates and resources at emilyosmond.com/free Join The Modern Marketing Collective at emilyosmond.com/collective CONNECT WITH LEAH SELFE Website | Instagram | Facebook…
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1 Top online marketing predictions for micro business owners in 2024 14:53
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In the rapidly evolving landscape of online marketing, exactly where should we be focussing for the year ahead? And what really matters for us as micro business owners among the many trends, platforms and opinions? Find out in this episode! CONNECT WITH EMILY Website | Instagram | Facebook | LinkedIn Free marketing training, templates and resources at emilyosmond.com/free Join The Modern Marketing Collective at emilyosmond.com/collective…
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1 How her online psychology business funded her family holiday to Disneyland, with Emma Jenkins 32:55
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In this episode, I’m speaking with Emma Jenkins - a registered psychologist with over 10 years of experience working with children, adolescents and families providing therapy and assessment with a strengths based, client-centered and trauma informed approach. Since becoming a mother she has developed a passion for supporting parent and infant mental health, especially the adjustment and mental load, social expectation and internalised ‘shoulds’ that come with motherhood, as well as the way our own childhoods and attachment patterns can replay, or influence to impact our parenting, and our romantic relationships. Emma works with online groups to nurture and empower mothers to carve out a motherhood of their own, beyond the rules and the mousewheel, towards their own unique joy from the center of them, that they always dreamt of with their baby. I’ve had the pleasure of working with Emma through my membership, The Modern Marketing Collective and at my most recent Elevate Retreat. In this episode, we discuss how Emma’s business came to be, the changes and bold moves she has made over time, plus how she set - and achieved - a goal in her business, of taking her family to Disney World! CONNECT WITH EMILY Website | Instagram | Facebook | LinkedIn Free marketing training, templates and resources at emilyosmond.com/free Join The Modern Marketing Collective at emilyosmond.com/collective CONNECT WITH EMMA JENKINS Website | Instagram | Facebook…
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1 How to create a quarterly marketing plan 20:34
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Before we get into this week’s episode - and the first episode for this year - I want to invite you to join me for my Vision to Action - 2024 Business Day Out, on February 22nd here in Melbourne, Australia. Meet other expert-based business owners (consultants, coaches, service-based business owners, online course creators and creatives), in person. Hear the candid stories, challenges and exclusive insights from three inspiring women business owners about how they have created their dream businesses: Kristina Karlsson - Founder and Former Creative Director of kikki.K, Founder of Dream Life Gulinka Shadinuowa - Personal Stylist, Style Coach, Founder of Styled by Gulinka Nartarsha Bamblett - Cultural Facilitator, Speaker, Mentor, Founder of Queen Acknowledgements And invest in the dedicated time to create a plan based on your unique goals for 2024 with my Vision to Action Workshop. Tickets are on sale now at emilyosmond.com/day-out with early bird pricing available for a limited time longer. In this episode, we dive into identifying what you want to achieve in 2024 - including the financial breakdown and the time you are able to or willing to invest. We then use these to inform your marketing activities, ensuring we have metrics to track so we know if we are on track. Then, we finish off with three questions to consider to help you uncover extra opportunities and easy wins for your marketing. CONNECT WITH EMILY Website | Instagram | Facebook | LinkedIn Free marketing training, templates and resources at emilyosmond.com/free Join The Modern Marketing Collective at emilyosmond.com/collective…
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1 Bringing your whole, colourful, creative self into your business with Leonie Dawson 29:00
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Do you ever worry that you’re not being professional enough on your social media? Do you often hold yourself back from sharing certain parts of your personality? Or do you quash your own ideas, because they aren’t deemed the ‘right’ way to do things in your industry? Well today’s guest is here to show you how to bring your whole, colourful and creative self into your business! Leonie Dawson is an internationally best-selling author of the 2023 My Brilliant Year workbooks (formerly known as the Goal Getter workbooks) which have been used by over 500,000 people worldwide. A multi-passionate entrepreneur, Leonie has generated over $13 million in revenue while only working 10 hours a week. Leonie has been recognised for her business acumen by winning Ausmumpreneur’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards. Leonie has spent the last 10 years living in some of the most beautiful places around Australia. She currently lives with her two daughters and husband on the Sunshine Coast. I think you’re going to find this conversation entertaining and refreshing in the way Leonie approaches business, marketing and the idea of being authentic online. CONNECT WITH EMILY Website | Instagram | Facebook | LinkedIn Free marketing training, templates and resources at emilyosmond.com/free Join The Modern Marketing Collective at emilyosmond.com/collective CONNECT WITH LEONIE DAWSON Website | Academy | Workbooks | Shop Instagram | TikTok | Facebook…
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1 How she created a successful online sticker business with Mim Jenkinson 38:20
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Today I’m joined by someone who has an infectiously positive energy about them, loads of fantastic insights, and an inspiring story that is sure to leave you with endless ideas about the opportunities for your own business! Mim Jenkinson is a multi-six-figure a year digital product creator, 5-star Etsy Sticker Seller and Online Business Coach. She’s a planner addict and is obsessed with stickers! Mim has helped and coached over 10,000 people all around the world to unlock their creative side and learn how to make an array of products from scratch - the kind people actually WANT to buy. She supports people to pursue their creative dreams from making perfect stickers they’re proud of, opening a profit-focused sticker shop or creating digital products that stand out from the crowd for consistent sales. In this episode, we discuss: Creating multiple revenue streams Evolving your offers as your business grows Succeeding in a niche market Building a business that suits your strengths, preferences and life Using social media to build your brand And lots more! CONNECT WITH EMILY Website | Instagram | Facebook | LinkedIn Free marketing training, templates and resources at emilyosmond.com/free Join The Modern Marketing Collective at emilyosmond.com/collective CONNECT WITH MIM JENKINSON Website | Instagram | Facebook…
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1 Making millions in a niche online business with Brigit Esselmont 37:13
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If you have ever wondered if the niche you have chosen is too small… Or whether you have saturated your market already… Or simply love to hear inspiring stories of business owners following their passions to build a thriving business, then today’s episode is for you. I’m joined by Brigit Esselmont, who I met when speaking alongside as a conference earlier this year. Brigit is best known as the best-selling author of Everyday Tarot and founder of Biddy Tarot. An intuitive entrepreneur, Brigit has helped millions of people all around the world discover how to trust their intuition, access their inner power, and bring the Divine into their everyday life, using Tarot as a guide. On a mission to bring Tarot out of the closet and into the mainstream, Brigit believes that Tarot is a modern, intuitive tool for purpose-driven people who are ready to live life at their fullest potential – no crystal balls or crushed velvet required. Brigit has been featured in Huffington Post, Mind Body Green, Refinery29, Hello Giggles, Body+Soul, The Oprah Magazine, on numerous podcasts, and has appeared on stage in front of live audiences across the US and Australia. When she’s not teaching, coaching or flipping Tarot cards, Brigit loves spending time with her two daughters and husband on the Sunshine Coast, Australia. I will admit, I only came across Tarot more recently at a retreat I was attending - when the cards came out I was like “what is this all about?!”. So when I met Brigit and learned that she has built her entire business around Tarot, I was fascinated. On this episode, Brigit shares: The different revenue streams in her business How her business has changed over the years The biggest lessons she has learnt along the way. Learn more about Brigit's Tarot courses , books , community and intuitive business coaching at BiddyTarot.com .…
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1 What actually works to grow an engaged audience today 9:13
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Coming up with content ideas - and then bringing them to life - is one of the trickiest and most time consuming parts of marketing for one person business owners. But what’s worse? When all that time and effort translates into very little engagement. I remember when I used to rack my brain trying to figure out what to post. At the start, I tried sharing what I saw others sharing - convinced they must know something I didn’t. It wasn’t until I actually studied the type of content that I engaged with myself, that I started attracting above average engagement rates on my content, and grew an audience of 20k+ on Instagram.…
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1 How to become more intuitive in your business with Kerry Rowett 49:16
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Do you ever get stuck second-guessing yourself, overthinking things, and feeling very unsure about which direction to go in or what decision to make? This might be because you have disconnected from your own intuition: that inner knowing, your gut feeling, your own instincts. Well, today’s guest is here to help you reconnect with your intuition in business so you can make decisions with more clarity, calm and confidence. Today I’m joined by Kerry Rowett , who is the secret behind many well known online entrepreneurs you no doubt know and follow, here in Australia and internationally. Kerry uses her skills as a Kinesiologist, Reiki Master, Positive Psychology, NLP and her intuitive gifts to support her ambitious entrepreneurial clients to get out of their own way and achieve their goals with more ease. Kerry has a podcast and book called Align + Attract. She teaches other female entrepreneurs to identify what they really want, release their specific blocks and align to their goals in her signature program also called Align + Attract. If creating alignment is important to you - you're going to love this episode. We speak about: How to become more intuitive in your business What intuition looks like, and doesn’t look like And the power of truly trusting yourself and your inner knowing.…
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1 Mindset blocks versus values mismatch 11:13
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Mindset - or more specifically working on our mindset - is a common idea to many one person business owners. As entrepreneurial people, many of us are focussed on self improvement, self development and continuing to evolve and grow personally as well as professionally. We consume resources - like podcasts, books, and courses - that focus on mindset, which help us to understand our own mindset challenges. And while there are benefits to this - it also means that it can become almost instinctive to link any hesitation or resistance that we have towards an idea, a change, or a decision to a need to work on our mindset. In this episode, I explore how to tap into your own personal values, to make decisions with more confidence, and build a more fulfilling business for you.…
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The Emily Osmond Show
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1 Becoming the CFO of your business finances with Amanda Thompson of Endurance Financial 30:47
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Today I’m speaking with the award-winning financial advisor, the founder of Endurance Financial and the newly published author of Financially Fit Women , Amanda Thompson! From the boardroom of Australia’s biggest banks as a leading financial advisor to qualifying three times for the Ironman World Championships despite health issues, Amanda Thompson has never been afraid of a challenge. For the past two decades, Amanda has specialised in offering strategic financial guidance for individuals and businesses with complex matters requiring more than textbook advice, drawing on her experience in senior advisory roles for leading financial institutions including Westpac, Commonwealth Bank and Choice Capital. I connected with Amanda when she joined my membership, The Modern Marketing Collective, I have had the delight of meeting Amanda in person at one of our member events, and I’m in awe of not only Amanda’s athletic abilities - but also her commitment to her work, helping women become their own CFOs - which Amanda defines as Confident, Focussed and On top of their money. And in this episode, Amanda shares the strategies and philosophies that she works with her clients on to help them achieve their financial goals - whether they are just starting out in business or are many years in.…
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The Emily Osmond Show
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1 Repetition: the missing element of your marketing? 14:53
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Most small business owners think their marketing should feel new and exciting to them in order to be doing it right . In fact, they think that if they repeat themselves in their content, they're doing it wrong . But when we market our business to suit our personal needs of fun, newness and change, we forget about our audience and their needs of consistency and repetition from a brand. In this episode, I explore three of the mistakes we make that lead us to resist doing what works - i.e. repetition - in our marketing, and I share how we can harness repetition for more reliable business success. CONNECT WITH EMILY Website | Instagram | Facebook | LinkedIn Get my free marketing training, templates and resources at emilyosmond.com/free Join my membership, The Modern Marketing Collective.…
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The Emily Osmond Show
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1 Niching, sales funnels and Facebook Ads with Fernanda Alberici of Fab Marketing 40:41
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Fernanda Alberici is a Digital Marketing Strategist, Elite certified Facebook Ads Expert, Speaker, and the founder of Fab Marketing . Fernanda helps service-based and e-commerce businesses stand out online, attract a consistent influx of leads and customers, and grow a profitable business using tried and tested Facebook and Instagram advertising strategies. I first connected with Fernanda when she joined my membership The Modern Marketing Collective several years ago, and it has been a pleasure and joy to see her continue to evolve and grow her own business over the years. In this episode, we speak about: The catalyst behind Fernanda starting her own business What Fernanda’s early business version looked like compared to today’s version The decision that Fernanda made that really saw her business take off The different offers that Fernanda sells in her business (including the new one that she is about to release) Why mindset is Fernanda’s biggest challenge and what she does to keep moving forward despite this The three core very practical and tangible strategies that Fernanda uses to attract more leads and sales to her business The importance of and power of having a sales funnel that is tested and converts (and how it will help you sleep better at night) What’s working best right now when it comes to Facebook and Instagram Ads for e-commerce and service-based businesses. CONNECT WITH EMILY Website | Instagram | Facebook | LinkedIn Get my free marketing training, templates and resources at emilyosmond.com/free Join the waitlist for my membership, The Modern Marketing Collective.…
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The Emily Osmond Show
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1 How to use Instagram's pinned posts strategically for your business 8:49
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There’s a great little feature on Instagram that you might not yet be aware of - or if you are aware of it, you may not be using it in the most strategic way possible. I’m talking about Instagram’s pinned posts feature. You can pin up to three of your posts to the top of your profile on Instagram, which means that these are the first pieces of content that people will see when they land on your profile. So what content exactly should you be considering pinning there? That’s what we’re exploring in today’s episode! CONNECT WITH EMILY Website | Instagram | Facebook | LinkedIn Get my free marketing training, templates and resources at emilyosmond.com/free Join the waitlist for my membership, The Modern Marketing Collective.…
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The Emily Osmond Show
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1 From corporate finance to personal stylist with Gulinka Shadinuowa 30:47
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How exactly do you go about preparing to leave a corporate job to transition into your own business? Is there a right time to make the move? What type of buffer should you have in place - if any? And how can you attract clients from marketing your business online - in a way that feels good to you? Well today’s guest on The Emily Osmond Show answers these questions and more! My guest is Gulinka Shadinuowa - a personal stylist based in Melbourne, who helps women find their authentic personal style without the wardrobe overwhelm and excess. Gulinka has been a member of my membership, The Modern Marketing Collectiv e for four years! I have absolutely loved seeing Gulinka’s confidence and business grow and evolve over this time. You’ll find Gulinka at styledbygulinka.com and on Instagram where you can check out her excellent content at @styledbygulinka . CONNECT WITH EMILY: Website | Instagram | Facebook | LinkedIn Get Emily’s free marketing resources at emilyosmond.com/free Join the waitlist for The Modern Marketing Collective.…
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1 Back from a podcast break and business with a baby update! 14:36
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I’m not going to sugarcoat it: I have found the past few months pretty hard! The last episode I recorded about business and a baby was when Lando was four months old. He had slept for a lot of the day up until about three months, and at the time I recorded that episode, I was getting to grips with no longer having pockets of my day to dive into work. This coincided with the end of the time that I had prepared for taking my own version of maternity leave - about three months. With Lando due in September, I had most of my content planned until the rest of the year, podcast episodes relatively organised with some re-casts happening, and with December typically being a quieter month in my business each year, I thought I would hit the ground running in January. Well in this episode, I discuss how exactly that plan went and what I have found best and hardest about the past few months, with Lando almost one year old now. CONNECT WITH EMILY: Website | Instagram | Facebook | LinkedIn Get Emily’s free marketing resources at emilyosmond.com/free Join the waitlist for The Modern Marketing Collective.…
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1 The four types of content your website needs 22:34
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Some of the really valuable insights that I teach inside the Modern Marketing Collective centre around four categories of content that every business needs. These are connection, credibility, value and promotion, and today I’m talking about how to apply each of these specifically to your website. Understanding these four categories will be super helpful for everything marketing related, from posting on Instagram and creating your newsletter to how you structure your offerings and content across your entire business. CONNECTION Connection is all about building loyalty and likeability. Research shows that 86% of consumers say that authenticity is a key factor when deciding what brands they like and support. This means that it’s really important to show people who you are so they can see who is behind the business. The ‘About’ page is one of the most visited pages of websites, which gives you an opportunity to bring yourself into your brand and build connection with your audience. If you haven’t already, make sure you include a photo of yourself and tell people a little bit about what you value. This is one of the amazing benefits that small business has, as opposed to larger corporations, because you can really build your unique personality into the business. CREDIBILITY Building trust is huge when it comes to building community and ultimately, making sales. 70% of people will trust a recommendation from someone that they don't even know, which means that awards, testimonials, case studies, reviews, and media features are really, really powerful. You might already have some of these included on your website, and if you don’t, start gathering some of these items and start weaving them throughout your website. You can get quite intentional and specific here in terms of boosting your credibility when it comes to the different pages on your website. For example, I have podcast reviews and statistics on the ‘Podcast’ page on my website, which helps build credibility for my show. VALUE This category is all about understanding how to craft your message and make it crystal clear the transformation you offer, the problems you solve and the solutions you provide to your audience. Think about how you can showcase the value that your business brings. Messaging is absolutely key because it’s something you apply everywhere, from social media to emails, your bio to your website content. Establishing the right messaging can be a challenge, but when you are able to simplify and break it down to make it really clear, your audience will know exactly what you are offering and how you can help them. PROMOTION I like to think of selling as an invitation and this is something you should absolutely be including all throughout your website. Don’t have any dead ends on your website! Be really intentional about what pages you are linking people to. What is the next step in their customer journey? Make it really clear and explicit through your language and also the layout of your website. Your services and offerings aren’t going to be for everyone, but by crafting a website that truly shows who you are, what you are offering and exactly how you can help people, you are setting the scene to help build trust and the demand for what you have to offer. LINKS: Apply to join the Elevate Business Retreat here ! Check out Emma Troy’s Showit templates here , and use my affiliate code VIPEMILY for $100 off your purchase. Previous episodes mentioned: The Four Types of Content Every Business Needs How to create a high converting website in 2023 with Emma Troy 9 elements of a high converting opt-in page Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective Discover your Marketing Personality Type in my free quiz , plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower Free Online Class : The 3 steps to turn your followers into clients Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond…
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The Emily Osmond Show
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1 9 elements of a high converting opt-in page 25:06
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Building out your email list continues to be one of the most fundamental ways to grow your online business. Communicating with people through regular newsletters helps to build trust and draw people into your world. But email addresses are a high commodity and a lot of people are wary of giving out their details. Today I’m talking about 9 elements to consider when creating your opt-in page so that your freebie actually works for your business to create conversions. WHAT EXACTLY IS AN OPT-IN PAGE? You may have heard of the term lead magnet, which is usually a freebie that people can get access to. The opt-in page is where someone can pop in their email address in order to obtain the lead magnet. The goal is to make sure that you are maximising the results for your business from that page. Here are some ways to do it. CAN I HAVE YOUR ATTENTION PLEASE? The first point to consider is having a bold headline that grabs the attention of your target audience. It’s important to be really clear here about exactly what your promise is and what it is that you’re providing. Underneath the headline, include a subheading to give a little more detail about what you’re providing. Explain the benefits of WHY someone should want this freebie. How will it help them and what problems will it solve? Next is the call to action. This is the button people actually click to download the lead magnet. Make sure this is bright or in a high contrast colour so that it’s really obvious what people need to do in order to obtain your freebie. And be creative with the copy here. Make it really clear and enticing, like “Yes, give me it now!” WE LIVE IN A WORLD OF DISTRACTIONS. KEEP IT SIMPLE It’s tempting to want to include every little detail and loads of graphics on a page, but most of the time, less is more. Keep your opt-in page really simple so that you can minimise, or even better, completely eliminate, distractions. You just want to provide one really clear action for people to take, which is to submit the form and opt-in. In terms of the actual form, keep this simple too. People don’t want to spend a lot of time filling out details so my advice is to stick to the bare minimum. This might vary depending on the needs of your business, but in a lot of cases, a simple first name and email address will do. COMMUNICATING THROUGH IMAGERY AND CLIENT TESTIMONIALS Think about how you can illustrate or represent your lead magnet through the imagery on the page. Make it tangible so that people can visualise what they’re going to get when they opt-in. A bonus tip here is to make sure you create a level of consistency with your website aesthetics, ensuring that it makes sense with your brand instead of being really different or unexpected. This helps to build trust with your audience and leaves no surprises which might turn them away. Another way you can really build trust and help people understand what your offer will provide is to include social proof through the form of reviews, comments and feedback you’ve received in the past. Social proof can be so powerful because it helps people see that other people trust you. It shows them that someone else opted in and had a good experience, which means they will too. WHAT IS THE DATA SAYING? When it comes to marketing, everything is iterative. Have a look at the statistics behind your opt-in page to see what the opt-in rate is. Think about how you can make it better and what you could do to create even more conversions. This is where you can test, refine and tweak the page to find out what works and what doesn’t work. Remember, keep it simple and do one thing at a time so you can really collect data on what is helping. The most important thing is to put your offer out there, instead of holding yourself back while you aim for perfection. Connection over perfection is what it's all about! LINKS: Sign up to my Elevate Business Retreat Waitlist here ! Applications open on the 29th of May. Check out Emma Troy’s Showit templates here , and use my affiliate code VIPEMILY for $100 off your purchase. Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective Discover your Marketing Personality Type in my free quiz , plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower Free Online Class : The 3 steps to turn your followers into clients Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond…
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The Emily Osmond Show
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1 How to create a high converting website in 2023 with Emma Troy 47:53
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Welcome to the world of web design in 2023, where creating a high-converting website is crucial for online success. We’re so lucky to be joined by Emma Troy to help decipher the must-haves and what to avoid to create a converting website machine for your service or product-based business! INTRODUCING EMMA TROY Step into the digital realm where creativity meets technology, and websites come to life with captivating designs and seamless functionality. Meet Emma Troy, the brilliant designer behind Emma Troy Designs, a creative powerhouse specializing in crafting stunning websites that leave a lasting impression. Emma Troy is an exceptional web designer and Showit design partner for creatives, coaches and entrepreneurs, and adventurers. Emma has a remarkable ability to blend artistic vision with technical expertise and has helped me design my very own website. Through her work, she invites you to embark on a journey where aesthetics and user experience combine to create websites that are visually captivating, high-converting and user-friendly. WHAT IS A HIGH-CONVERTING WEBSITE? Emma explains a high-converting website is when a user on your website is compelled to take action, so they'll click a button in the hope to book, buy, download or learn more. Ultimately it’s the end goal of a website. A conversion-optimised website is a clever combination that mixes design with psychology and conversion optimisation - this is the brains of your website. It’s super important to think about the user experience whenever a potential client is surfing through your pages because it’s the magic dust that makes your website really visually appealing and consistent with your brand. WHERE DO I START? Emma walks you through the essential steps to create a website that not only captures attention but also converts visitors into valuable customers. She is the absolute best at this because she is helping her clients every day to transform their boring brands and bland websites into magical money-making masterpieces. Emma will walk us through all of the dos and don’ts when building your website to encourage your clients to spend more time on each page and click on each Call to Action button. So if you feel stuck when deciding what to include on your Home page, what to write in your About page, how to design your Offers page, how to stay consistent with your brand and colours, and what your Navigation pane should look like - tune in because Emma is filling us in on everything you need to know to create a high converting machine. And remember, Emma has truly beautiful templates on her website that you can check out that are super easy to use and will make your website look incredible with very minimal effort on your part! So, grab a cup of coffee and let's dive in. LINKS: Where to find Emma Troy: Website: https://emmatroy.com.au/ Instagram: @emmatroydesign Check out Emma’s Showit templates here , and use my affiliate code VIPEMILY for $100 off your purchase. Sign up to my Elevate Business Retreat Waitlist here ! Applications open on the 29th of May. Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective Discover your Marketing Personality Type in my free quiz , plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower Free Online Class : The 3 steps to turn your followers into clients Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond…
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The Emily Osmond Show
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1 A simple mindset shift to help with imposter syndrome 14:04
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Today, I wanted to chat with you about something that I know many of us struggle with - imposter syndrome. ARE YOU FEELING LIKE YOU’RE JUST NOT GOOD ENOUGH? I’ve definitely struggled with this during my career. It's that awful feeling of self-doubt and inadequacy that creeps up on you when you're trying to achieve something new or step outside of your comfort zone. You might feel like you either don't deserve the opportunity or success you've achieved or that someone is going to find out that you're not as good as they think you are. IT’S A PART OF THE ENTREPRENEUR’S JOURNEY Entrepreneurs face imposter syndrome no matter where they are in their business journey. We're always pushing ourselves to create, take risks, build something new, and stand out. It's so easy to feel like we're not good enough, not qualified or not experienced enough to do all of that. YOU ARE NOT ALONE Now I want to remind you, you are not alone in this feeling and it absolutely doesn't mean that you're not capable of achieving your goals. In fact, imposter syndrome can actually be a sign that you're doing something right. It means that you're pushing yourself out of your comfort zone and trying new things – as long as you’re not letting it stop you in your tracks. REFRAME YOUR THINKING I’ll take you through a simple mindset shift that I have used to help reframe my feelings surrounding imposter syndrome to start taking advantage of every opportunity and make those leaps forward. Remember, imposter syndrome is only a feeling and not your reality. Don't let it hold you back from achieving your dreams and creating something amazing. Keep pushing yourself, learning, and growing. IT’S TIME TO ELEVATE! I’m also sharing some very exciting news about the new Elevate Business Retreat coming up! So make sure you stay tuned in to hear all of the super exciting details! LINKS: Sign up to my Elevate Business Retreat Waitlist here ! Applications open on the 29th of May. Join me for my Instagram Workshop on 9th May https://emilyosmond.com/workshop Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective Discover your Marketing Personality Type in my free quiz , plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower Free Online Class : The 3 steps to turn your followers into clients Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond…
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The Emily Osmond Show
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1 Optimising her business to maximise her happiness with Sara Jade of SJ&Co 31:57
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My guest today is Sara Jade, owner and founder of SJ&Co, a boutique hair salon in Northcote, Melbourne. Having been in business for 15 years, Sara Jade has so much insight and wisdom when it comes to business. She has taken her salon to the next level by reimagining, simplifying, downsizing and getting really clear on what she wants. LETTING GO OF HER EGO TO MAXIMISE HER HAPPINESS At the peak of her business, SJ&Co had 14 staff but Sara Jade was constantly drowning in debt from paying wages and the cost of product wastage. With the help of a business coach, Sara Jade stepped back to analyse her business and realised that the biggest thing to let go of was her ego. Once she let go of the need to prove that she was successful, Sara Jade was able to completely simplify her business down to two staff, putting her back on the tools and doing what she loves most. By taking away everything that wasn’t working, what remains now for Sara Jade is a thriving, simplified business and life. A REMINDER OF CONNECTION OVER PERFECTION Not only is she my hairdresser, but Sara Jade is also a member of the Modern Marketing Collective. Sara shares how diligently working through the modules gave her the confidence to back herself and focus on connection with her clients instead of trying to do everything she thought she had to do. INTENTIONAL DECISIONS AND TAKING RISKS A hair salon is quite a traditional business, so when Sara Jade decided to replace the receptionist role with her own app, it came as a surprise to a few customers. But, Sara Jade knew that the most important thing was to serve her ideal clients in the best possible way. A lot of Sara Jade’s clientele are busy CEOs and CFOs so she opened her books to accommodate early morning appointments and made booking simple. She also created an account with two local cafes so clients can pre-order a coffee instead of her having to spend precious time in the kitchen. Another huge change Sara Jade made to her business was removing apprentices and focusing on colours and no longer prioritising cuts. These creative changes were risky for the industry, but this iteration of the salon has not only simplified Sara Jade’s life but also enables her to provide an amazing service to her clientele. YOUR BUSINESS ISN’T FOR EVERYONE…AND THAT’S OKAY! If you’re a business owner and thinking about downsizing or simplifying your business, you might have some fears or concerns around how to go about it. And perhaps you’re wondering if people would respond well to the changes that you make. The truth is, your business isn’t for everyone and that’s okay! One thing Sarah Jade has done so well is understanding what works best for her and implementing some really creative and somewhat drastic changes to her business to make it work. When you service your people, you attract more of your people and that’s how you build your brand. Connect with Sarah Jade: Website: https://sjandco.com.au/ Instagram: https://www.instagram.com/sjandco.au/ Join me for my Instagram Workshop on 9th May https://emilyosmond.com/workshop Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective Discover your Marketing Personality Type in my free quiz , plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower Free Online Class : The 3 steps to turn your followers into clients Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond…
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The Emily Osmond Show
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1 Behind the scenes of her membership for kids party vendors with Tanya Castellino 48:46
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Today I'm joined by Tanya Castellino, the founder of Life's Little Celebrations and member of The Modern Marketing Collective. Her business has promoted and supported kids' event vendors for the past 12 years and during this time, she has launched the Celebrate Society Membership for Kids Party Suppliers , the Celebrate Conference , and a magazine called Celebrating Little Ones . SHE LAUNCHED A MAGAZINE? TELL ME MORE! Celebrating Little Ones is a FREE online magazine that brings together the best party vendors, party products, real party features, interviews and more for kids' parties. This is THE kid's party magazine in Australia, solely focusing on children’s celebrations. WHAT DOES A MEMBERSHIP FOR KIDS' PARTY VENDORS INCLUDE? Life’s Little Celebrations offers membership and network for vendors in the kids' party industry and small business owners who provide products or services for kids' celebrations and offer them amazing support and a really connected network. Tanya has had her business featured in publications such as Donna Hay Magazine and The Practical Parenting Magazine, and she's also been chosen as a judge for the Party Stylist of the Year Awards. TANYA’S JOURNEY We chat about what it's like running a membership, how she manages that one, what's involved, and how her business has evolved over the years from starting as a blog to the online resources and now, as the membership, the conference and the magazine. We also discuss how Tanya has made this work as she has raised her four young children, the challenges that she's had along the way, her advice to others that are looking to build their own successful businesses and what's next for her. BALANCING RUNNING A BUSINESS AND MOTHERHOOD Tanya is a mother of four and lives in Sydney. Tanya previously worked in human resource management and secondary teaching before becoming a mum and delving into the much more exciting world of kids' events. Being a mother and an entrepreneur can be both rewarding and extremely challenging. Finding the right balance between these two roles can sometimes feel like a juggling act and Tanya shares with us how she has built such an incredible business with the support of her family. She set realistic expectations for herself and her business and understood that you can’t do everything all at once and it’s okay to ask for help. There may be times when you have to prioritise one role over the other and that’s when Mum Guilt will often rear its head but if you chat to your kids about why you’re busy running your business you can instil in them amazing values and inspiration of running their own business one day. REMEMBER TO BE PRESENT I learned so much from this conversation with Tanya. Try to remember how precious our time is. If you’re with your family or working in your business, try to be fully present and engaged. I know it’s easy to feel guilty that you’re not working full time in your business and answering every email immediately, or not spending every evening with your children but you’re only one person and you’re doing an incredible job so give yourself a break! Enjoy! LINKS: Connect with Tanya Castellino: Website: https://lifeslittlecelebrations.org/ Facebook: @lifeslittlecelebrations Instagram: @lifeslittlecelebrations Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective Discover your Marketing Personality Type in my free quiz , plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower Free Online Class : The 3 steps to turn your followers into clients Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond…
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